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What was found was that although gender did play a large part in the way men and women spoke, there were more similarities when comparing individuals of the same industry or profession, than there were if they were simply analyzed just based on gender. Additionally, there were many factors that made it difficult to say whether these were qualified patterns or simply tendencies. More research into this would be able to help marketing companies and individuals, better target the audience they want for social media campaigns, by taking into account the importance in contemporary differences in language use by men and women. However, this research would have to be done on data from sites like Twitter to provide an accurate depiction of the way men and women, on these very unique mediums, speak.
This creative project is a trade blog dedicated to Gen Z. Its purpose is to inform communication professionals about best practices when reaching out to this evolving demographic. The articles for this blog were informed by executive interviews with communications professionals who are members of Gen Z themselves or have already had success with this demographic.
The Academy Awards represent the uneasy tension between art and commerce in Hollywood. The façade of art that the Academy has worked so hard to cultivate is weakened in the face of “for your consideration” campaigning. These advertising efforts, led by the studios and teams employed by potential nominees, make claims to the virtues of a given film and advocate for their celebration. The awards business has grown into a multi-million dollar industry, directly contradicting the art-driven version of Hollywood that the Academy claims to represent.
When you see someone who looks like you or sounds like you in a major magazine, film, or book, how does it really make you feel? Do you feel liberated? Do you feel seen and validated? Or perhaps you read a negative article or comment about your people that are solely based on stereotypes, would you feel ashamed or saddened by your thought processes following the comments made about you, from individuals who don’t even know you? Does this affect the way you look at yourself or present yourself to the world as a result? And if so, how? This creative project is a self-journey of analyzing the various ways my self-esteem has fluctuated in response to different types of representations or topics related to Indigenous peoples over the course of ten weeks. It consists of multiple vulnerable reflection essays and curation of 85+ Tik Tok videos in an attempt to answer why representation matters, how it matters, and what is our personal role in it from an Indigenous perspective.
Influencer culture has, within the last few decades, evolved into a distinguishable subset of social media, as well as the entertainment and business worlds. This project seeks to highlight core aspects of what makes an influencer and what distinguishes the role from traditional celebrities through the experience and thoughts of Hannah Palmer, an influencer most popular on Instagram in the fashion and lifestyle market. Using her as a case study, this project seeks to analyze how Hannah exists in the culture and the unique approach to the culture that she takes. The core concepts Hannah interacts with, as most influencers do, include self-branding, parasocial relationships and communication, the concept of authenticity, the role of labor (both aspirational and invisible), and gender dynamics of the entertainment industry.