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As millennials are growing and becoming the "the next big consumer market," understanding them is crucial (Paul, 2001; Kumar & Lim, 2008). This study will attempt to understand their processing of ads by observing the relationship between construal level theory and product type (i.e. hedonic vs. utilitarian). Construal Level theory

As millennials are growing and becoming the "the next big consumer market," understanding them is crucial (Paul, 2001; Kumar & Lim, 2008). This study will attempt to understand their processing of ads by observing the relationship between construal level theory and product type (i.e. hedonic vs. utilitarian). Construal Level theory suggests that individuals construe information at different abstract levels. High levels are characterized by abstract and general representation (e.g. thinking of moving as starting a new chapter of life) while low levels are characterized as including more concrete and contextual details (e.g. thinking of moving as packing boxes). Neither interaction nor main effect of product type was observed either as main effect or as interaction with construal level. However, a significant main effect of construal level was found showing that concrete and contextual (low construal level) information on advertisements makes them more effective and useful to millennials; influences purchase intentions more than ads construed in high construal levels; and, makes brands seem more credible, stable and truthful.
ContributorsSandoval, Daisy (Author) / Olsen, Douglas (Thesis director) / Hall, Deborah (Committee member) / Mirshak, Paul (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / School of Social and Behavioral Sciences (Contributor)
Created2015-05
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This thesis investigates how student organizations market to students at Arizona State University as well as opinions from students in how they view marketing on campus. From a collection of data from in-depth interviews and surveys, it has been concluded that not one method is best at marketing on campus.

This thesis investigates how student organizations market to students at Arizona State University as well as opinions from students in how they view marketing on campus. From a collection of data from in-depth interviews and surveys, it has been concluded that not one method is best at marketing on campus. Student organizations need to have a combination of methods to create a well-rounded strategy that will instill brand awareness and recognition on campus and, in turn, produce an increase in engagement for their organization via recruitment of new members and attendance at meetings and events.
ContributorsRamos, Adrianna Cimona (Author) / Ostrom, Amy (Thesis director) / Giles, Charles Bret (Committee member) / School of Social and Behavioral Sciences (Contributor) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
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My thesis will revolve around the ideology and sociology of the sneaker brand and it particular, basketball sneakers. The mega sneaker superpower Nike and the under dog of Under Armour have shoes they want to sells and consumers they want to buy them. I will discuss how the advertisement are

My thesis will revolve around the ideology and sociology of the sneaker brand and it particular, basketball sneakers. The mega sneaker superpower Nike and the under dog of Under Armour have shoes they want to sells and consumers they want to buy them. I will discuss how the advertisement are used and implanted but both Nike and Under Armour. The two points of references from each company will be LeBron James, Nike, and Stephen Curry, Under Armour. Both basketball players have signature shoes and are undoublty the NBAs most relevant players this past season. The two players just so happened to face off against each other in the NBA finals, which enhanced the marketing potential for both companies. Thus, the advertisements for these and their shoes would have been its peak trying sway consumers to either side. Nike and Under Armour both ploy attempts in creating marketing material to attract their consumer base. The Thesis will look at why sneakers have become a social trend and high commodity. I will look at how pop culture and psychological diseases play a roll in the consumers' choice to purchase either shoe. The work as a whole will attempt to bring forth some revitalizing information on today's sneaker culture. Research was limited, however with the information to conduct this thesis, the thesis should spark interest in a new research related field. Thus, bringing forth a new renaissance in today's culture; the Sneaker Life.
ContributorsMitchell, Devon Willie (Author) / Ramsey, Ramsey Eric (Thesis director) / Gruber, Diane (Committee member) / School of Social and Behavioral Sciences (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
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Description

We have seen the joy pets bring into people’s lives, and the sadness that follows the loss of them. Many pet owners view their pets as more than just animals: they are family. They offer a level of love and support similar to friends and family, despite not being human.

We have seen the joy pets bring into people’s lives, and the sadness that follows the loss of them. Many pet owners view their pets as more than just animals: they are family. They offer a level of love and support similar to friends and family, despite not being human. Some pets are also trained as service animals to assist humans who struggle with diagnosed physical, mental, and other disabilities. However, emotional support animals appear to lie somewhere between pets and service animals, as there are rules and policies still developing around them. With more and more college students requesting to bring ESAs on campus, the question of their effectiveness has been raised. The aim of this honors thesis study is to examine the effectiveness of ESAs in alleviating mental health symptoms in college students. More specifically, I wanted to evaluate students who currently live on campus (or have lived on campus in the past). The first aim will be to determine whether non-pet owners versus ESA owners (and pet owners in general) show a difference in their stress levels. The second aim is to examine if owning a pet or ESA predicts stress levels differently between genders. The final aim of the study is to determine if degree of attachment to pets predicts differences in stress in the owners.

ContributorsRuminski, Faith Elizabeth (Author) / Mickelson, Kristin (Thesis director) / Hall, Deborah (Committee member) / School of Social and Behavioral Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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Description

With a prison population that has grown to 1.4 million, an imprisonment rate of 419 per 100,000 U.S. residents, and a recidivism rate of 52.2% for males and 36.4% for females, the United States is facing a crisis. Currently, no sufficient measures have been taken by the United States to

With a prison population that has grown to 1.4 million, an imprisonment rate of 419 per 100,000 U.S. residents, and a recidivism rate of 52.2% for males and 36.4% for females, the United States is facing a crisis. Currently, no sufficient measures have been taken by the United States to reduce recidivism. Attempts have been made, but they ultimately failed. Recently, however, there has been an increase in experimentation with the concept of teaching inmates basic computer skills to reduce recidivism. As labor becomes increasingly digitized, it becomes more difficult for inmates who spent a certain period away from technology to adapt and find employment. At the bare minimum, anybody entering the workforce must know how to use a computer and other technological appliances, even in the lowest-paid positions. By incorporating basic computer skills and coding educational programs within prisons, this issue can be addressed, since inmates would be better equipped to take on a more technologically advanced labor market.<br/>Additionally, thoroughly preparing inmates for employment is a necessity because it has been proven to reduce recidivism. Prisons typically have some work programs; however, these programs are typically outdated and prepare inmates for fields that may represent a difficult employment market moving forward. On the other hand, preparing inmates for tech-related fields of work is proving to be successful in the early stages of experimentation. A reason for this success is the growing demand. According to the U.S. Bureau of Labor Statistics, employment in computer and information technology occupations is projected to grow 11 percent between 2019 and 2029. This is noteworthy considering the national average for growth of all other jobs is only 4 percent. It also warrants the exploration of educating coders because software developers, in particular, have an expected growth rate of 22 percent between 2019 and 2029. <br/>Despite the security risks of giving inmates access to computers, the implementation of basic computer skills and coding in prisons should be explored further. Programs that give inmates access to a computing education already exist. The only issue with these programs is their scarcity. However, this is to no fault of their own, considering the complex nature and costs of running such a program. Accordingly, this leaves the opportunity for public universities to get involved. Public universities serve as perfect hosts because they are fully capable of leveraging the resources already available to them. Arizona State University, in particular, is a more than ideal candidate to spearhead such a program and serve as a model for other public universities to follow. Arizona State University (ASU) is already educating inmates in local Arizona prisons on subjects such as math and English through their PEP (Prison Education Programming) program.<br/>This thesis will focus on Arizona specifically and why this would benefit the state. It will also explain why Arizona State University is the perfect candidate to spearhead this kind of program. Additionally, it will also discuss why recidivism is detrimental and the reasons why formerly incarcerated individuals re-offend. Furthermore, it will also explore the current measures being taken in Arizona and their limitations. Finally, it will provide evidence for why programs like these tend to succeed and serve as a proposal to Arizona State University to create its own program using the provided framework in this thesis.

ContributorsAwawdeh, Bajis Tariq (Author) / Halavais, Alexander (Thesis director) / Funk, Kendall (Committee member) / School of Social and Behavioral Sciences (Contributor, Contributor) / School of Humanities, Arts, and Cultural Studies (Contributor) / Sandra Day O'Connor College of Law (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description

The Latinx community is growing at an alarming rate in the country. First-generation Latinx Students are uninformed about navigating the educational system, which can place them at a higher risk of dropping out of college. The present work explores the relationship between high school guidance counselors and Latinx first-generation students

The Latinx community is growing at an alarming rate in the country. First-generation Latinx Students are uninformed about navigating the educational system, which can place them at a higher risk of dropping out of college. The present work explores the relationship between high school guidance counselors and Latinx first-generation students by producing a podcast that features seven interviews with Barrett The Honors College's first-generation Latinx students. Student participants answered questions about their families, high school experience, and college transition. The student responses were shared with two high school counselors, who reflected on the student participants' answers and shared their perspectives on working with Latinx first-generation students. The findings suggest that the student-to-counselor ratio affects the role of counselors in assisting students, along with the determination of Barrett Honors Latinx First Generation students to push through obstacles to receive higher education.

ContributorsMaya, Alejandra (Author) / Garcia, David (Thesis director) / Schugurensky, Daniel, 1958- (Committee member) / Barrett, The Honors College (Contributor) / School of Social and Behavioral Sciences (Contributor) / Division of Teacher Preparation (Contributor) / School of Politics and Global Studies (Contributor)
Created2023-05
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Description
This study was been influenced from the perspective of clinical psychology. The main research question was: What personality traits and/or characteristics (in this case emotional characteristics) can influence dating violence? Aspects such as gender, age, sexual orientation, and current relationship status were considered. Given the evolving culture of relationship dominance,

This study was been influenced from the perspective of clinical psychology. The main research question was: What personality traits and/or characteristics (in this case emotional characteristics) can influence dating violence? Aspects such as gender, age, sexual orientation, and current relationship status were considered. Given the evolving culture of relationship dominance, it has been difficult to detect when, and if, people can become potential victims of relationship violence.
Results of the dating violence assessments were reported as well as the results of a personality assessment. The comparisons between the three relationship assessments were inconclusive. This research should be taken as a guidance into the factors of dating violence by taking into consideration the characteristics and personalities of potential victims. It can also be seen as a snapshot of the current time period on the topic of relationship violence and its ideas and its prevalence.
The research conducted was at Arizona State University in three psychology classes. The results included participants relationships, abuse screening scores, and personality assessments. The True Colors personality test showed that the majority of the participants were associated with being emotion driven.
ContributorsValadez, Saily (Author) / Lewis, Stephen (Thesis director) / Roberts, Nicole (Committee member) / Division of Teacher Preparation (Contributor) / School of Social and Behavioral Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
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Description
The worldwide involvement and the detrimental impact of viral online challenges are distinct features that create a growing societal concern for young people. This study used an exploratory approach to investigate factors that predict young adult’s participation in viral online challenges. Specifically, the study analyzed the extent to which age,

The worldwide involvement and the detrimental impact of viral online challenges are distinct features that create a growing societal concern for young people. This study used an exploratory approach to investigate factors that predict young adult’s participation in viral online challenges. Specifically, the study analyzed the extent to which age, personality, social media use, and psychological motives (i.e., social connectedness and online self-concept) predicted participation in viral online challenges in a sample of 18- to 25-year-old college students. In a correlational, cross-sectional online survey, participants completed measures of the Big Five personality traits, degree of social media use, social media engagement, and motives, as well as attitudes and behaviors related to internet challenges. I tested two multiple regression models to investigate key predictors of attitudes and participation in viral online challenges. I found that age, degree of social media use, and social media engagement predicted differences in participants’ familiarity with and likelihood of having taken part in specific online challenges. In addition, social media use and engagement and social connectedness were significant positive predictors of participants’ scores on a measure of attitudes surrounding viral online challenges. Whereas the Big Five personality trait of conscientiousness was a significant negative predictor of attitudes about viral online challenges, there was little evidence overall of a link between the Big Five personality traits and participation in viral online challenges. Limitations of the present study and directions for future research are discussed.
ContributorsIslas, Kimberly (Author) / Hall, Deborah (Thesis director) / Foster, Stacie (Committee member) / Barrett, The Honors College (Contributor) / Sanford School of Social and Family Dynamics (Contributor) / School of Social and Behavioral Sciences (Contributor)
Created2022-05