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This paper describes the process of starting a sustainable fashion business, Happy Lola Collective, with the goal of saving all clothes from ever ending up in a landfill. The Business Model Canvas was used to flesh out the original business idea, treated as a series of hypotheses which were then

This paper describes the process of starting a sustainable fashion business, Happy Lola Collective, with the goal of saving all clothes from ever ending up in a landfill. The Business Model Canvas was used to flesh out the original business idea, treated as a series of hypotheses which were then tested over the next nine months. Our results were broken down and used to plan future changes for Happy Lola.
ContributorsO'Connor, Erin (Author) / Byrne, Jared (Thesis director) / Giles, Charles (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2022-12
Description
The purpose of this thesis is to analyze how ballet made the rapid shift into the digital market due to the global pandemic and how Covid-19 shaped marketing in the ballet world. To solve the research question (How can marketing strategies used by ballet companies during the Covid-19 Pandemic bring

The purpose of this thesis is to analyze how ballet made the rapid shift into the digital market due to the global pandemic and how Covid-19 shaped marketing in the ballet world. To solve the research question (How can marketing strategies used by ballet companies during the Covid-19 Pandemic bring new energy and success to future ballet seasons?), this thesis consists of conducting research, interviewing marketing teams from different companies, and then creating strategy suggestions for managing the balance between a century-old art form and modern marketing tactics.
ContributorsHolland, Hannah (Author) / Eaton, John (Thesis director) / Kutz, Elana (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2022-12
ContributorsHolland, Hannah (Author) / Eaton, John (Thesis director) / Kutz, Elana (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor)
Created2022-12
ContributorsHolland, Hannah (Author) / Eaton, John (Thesis director) / Kutz, Elana (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor)
Created2022-12
Description

This thesis discusses the importance and impact of preserving Italian culture, food traditions, and local identity. Reflecting on a year spent in Italy during the 2021-2022 academic school year, the author explores the significance and preservation of Italian culture, food traditions, and local identities. The thesis identifies three compelling rationales

This thesis discusses the importance and impact of preserving Italian culture, food traditions, and local identity. Reflecting on a year spent in Italy during the 2021-2022 academic school year, the author explores the significance and preservation of Italian culture, food traditions, and local identities. The thesis identifies three compelling rationales for their preservation: the health benefits derived from traditional practices, the positive environmental implications of maintaining biodiversity and sustainable methods, and the societal advantages of connected communities fostering a sense of belonging and purpose. Then, this thesis will examine how the nonprofit organization Slow Food, renowned for its commitment to preserving culinary heritage, raises awareness about the imperative need for preservation and education. The organization's core principles and ongoing initiatives serve as a model for championing these essential causes. Using academic analyses of the intersection between food and culture, this thesis establishes a comprehensive analysis of their connection and the significance of their preservation. This thesis draws on diverse sources, including the author's personal experiences during their study-abroad program in Italy. Through these lenses, the paper underscores the critical importance of upholding Italian culture and food traditions amidst evolving global food systems.

ContributorsClark, Lillian (Author) / Niebuhr, Robert (Thesis director) / Vitullo, Juliann (Committee member) / Barrett, The Honors College (Contributor) / College of Health Solutions (Contributor)
Created2023-12
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Today’s consumers desire brands that are purpose-driven, stand for something bigger than the products they sell, and leave a lasting impact on their customers and community. Using this idea of brand meaningfulness as part of the larger concept of brand purpose, “The Importance of Brand Meaningfulness: An Analysis of the

Today’s consumers desire brands that are purpose-driven, stand for something bigger than the products they sell, and leave a lasting impact on their customers and community. Using this idea of brand meaningfulness as part of the larger concept of brand purpose, “The Importance of Brand Meaningfulness: An Analysis of the American Girl Brand” questions whether a brand perceived as meaningful to consumers is actually a meaningful brand and identifies what it should be doing to become a meaningful brand. This thesis analyzes the concept and effectiveness of brand meaningfulness through an analysis of the American Girl brand, a brand that is personally meaningful to the thesis author, among many other consumers. Using data from over 200 survey respondents and 7 interpersonal interviews, an observational analysis, and insight from personal experiences working for the brand, this thesis provides recommendations to increase brand meaningfulness, complete with visual prototypes.
ContributorsAleksa, Katelyn (Author) / Gray, Nancy (Thesis director) / Bush, Leslie (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2022-05
ContributorsJordan, Brendan (Author) / Boyer, Mackenzie (Thesis director) / Bronowitz, Jason (Committee member) / Barrett, The Honors College (Contributor) / School of Sustainable Engineering & Built Envirnmt (Contributor)
Created2023-12
Description
The post-industrial era ushered in significant advancements in global living standards, largely driven by technological innovations. The events of the 20th century shaped how these innovations implemented themselves into American culture, particularly influencing consumption habits. The broad shift to reliance on single use materials led to concerns about resource exploitation

The post-industrial era ushered in significant advancements in global living standards, largely driven by technological innovations. The events of the 20th century shaped how these innovations implemented themselves into American culture, particularly influencing consumption habits. The broad shift to reliance on single use materials led to concerns about resource exploitation and environmental sustainability. Recycling stands as a vital tool in mitigating these concerns, while maximizing sustainable goals and circular material life cycles. While recycling stands as an important concept in material reuse, the United States recycling infrastructure faces some major inefficiencies that prevent it from achieving its optimal benefits. Investigating the growth of curbside recycling and the consequences of China’s ban on recycling materials reveal failures within the recycling system. Once identified, further analysis of recycling failures emphasizes the use of concepts such as industrial ecology to visualize how industrial materials are influenced by broader multi-dimensional systems. One such level of analysis involves investigating the shortcomings of current recycling technologies and their implementation. However, to provide a fuller explanation of these inefficiencies, analysis of cultural, economic, and political dimensions is necessary. Case studies of recycling systems in different types of U.S. cities such as San Francisco and Surprise, provide insights into the effectiveness of these dimensions at highlighting core failures. Analysis of these failures also provides a framework in which to engineer possible solutions for recycling systems that emphasis the growth of cohesive recycling infrastructure and leveraging legislation to influence the recycling rates and the production of more renewable materials.
ContributorsJordan, Brendan (Author) / Boyer, Mackenzie (Thesis director) / Bronowitz, Jason (Committee member) / Barrett, The Honors College (Contributor) / School of Sustainable Engineering & Built Envirnmt (Contributor)
Created2023-12
Description
Phoenix, Arizona is a city characterized by intense urban sprawl: low-density, spread out, and disconnected development. Within the Phoenix Metropolitan Area comes a new development, Culdesac, that creates car-free living geared towards alternate transit methods. This new neighborhood offers a more sustainable urban form that contrasts Phoenix and has potential

Phoenix, Arizona is a city characterized by intense urban sprawl: low-density, spread out, and disconnected development. Within the Phoenix Metropolitan Area comes a new development, Culdesac, that creates car-free living geared towards alternate transit methods. This new neighborhood offers a more sustainable urban form that contrasts Phoenix and has potential to increase walkability in the city. After examining case studies of Vauban, Germany; Masdar City, Abu Dhabi; and Fruitvale, California as examples of sustainable development with a focus on alternate transit, this paper compares these examples to the future of Culdesac. A list of principles of walkability including public participation, scale, creativity, adherence to principles, government cooperation, and transportation help to guide this comparison and determine whether Culdesac is a possible method to increase sustainable urban form in the Phoenix Metropolitan Area.
ContributorsKelly, Gracie (Author) / Kelley, Jason (Thesis director) / Jamme, Hue-Tam (Committee member) / Barrett, The Honors College (Contributor) / Sanford School of Social and Family Dynamics (Contributor) / School of Sustainability (Contributor)
Created2023-12