Filtering by
- All Subjects: Sustainability
- All Subjects: Marketing
- Creators: Barrett, The Honors College
- Member of: Barrett, The Honors College Thesis/Creative Project Collection
- Status: Published
The purpose of this thesis was to understand the importance of supply chain visibility (SCV) and to provide an analysis of the technology available for achieving SCV. Historical events where companies lacked efficient SCV were assessed to understand how errors in the supply chain can have detrimental effects on a company and their reputation. Environmental, social, and governance standards within the supply chain were defined along with the importance of meeting the legal and consumer expectations of a supply chain. There are many different organizations dedicated to helping companies meet ESG standards to achieve ethical, sustainable supply chains. Examples such as the Responsible Business Association and the Organization for Economic Co-Operation and Development were considered. A government solution to SCV, called the Freight Logistics Optimization Works Initiative, considered the importance of data sharing for large companies with complex supply chains, and this solution was assessed for understanding. Current companies and technologies available to achieve SCV were examined for understanding as to how the issue of SCV is currently addressed in the industry. A case study on the company Moses Lake Industries looked at how their complicated chemical manufacturing supply chain has adapted to achieve SCV. This included understanding supplier location, manufacturing processes, and risks. Future technologies that are currently being developed which could further benefit the supply chain industry were considered. Other future considerations, such as the movement of manufacturing out of high risk areas and the need for centralization of SCV solution, were also discussed.
The policy design process in the United States has been guiding policymakers for decades. In order to keep up with the developing sustainability challenges that the US is facing, a new method of policy design needs to be determined for long-lasting, sustainable change. Human-centered design principles provide a new, unique perspective for analyzing sustainability challenges. Through the integration of human-centered design principles into policy systems, a new framework for policy design can be created. Through this project, a new framework that allows for the adaptation to new technologies, scientific information, and developments in the sustainability crisis to be accounted for and adequately addressed in future policies has been created.
The purpose of this thesis is to analyze the impacts of virtue signaling and tokenism within the cosmetic industry and how it relates to corporate social responsibility. Secondary research has been gathered and analyzed to find insight into how these aspects in marketing can impact the profits and other measures of success within business. This will lead to an understanding of how corporate social responsibility can be beneficial to the cosmetic industry, especially as companies grow and expand their target market. This thesis research is based on secondary research built from articles and advertisements. Additionally, research will be pulled from company statistics in profits and sales to determine success in different product launches and the marketing tactics utilized. After analyzing these differences and the types of advertisements that lead to the most successful results, it can be determined that virtue signaling and racial/ethnic tokenism can hinder success potential and thus, in contrast, companies that adhere to the ethical implications within corporate social responsibility will benefit from a reputation of sincerity.
My research aimed to examine the marketing strategy of the popular K-Pop group BTS and how they've managed to globalize their music over the past few years. The analysis focuses on the 7 P's of marketing, and how their strategy has evolved over time. My research is in the form of a video and serves as a creative documentary analyzing their marketing strategy. The link to the creative project can be found in the appendix of the research paper.