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- All Subjects: Sustainability
- All Subjects: Marketing
- Creators: Barrett, The Honors College
- Member of: Theses and Dissertations
Description
The purpose of this thesis is to better understand the current work and research being done by Supply Chain Management professors from universities from around the world. This paper includes an explanation of the research being done by four presenters, a summary of their work, and a reflection. These summaries and lectures allowed me to learn about current supply chain research and provide a focus for the rest of my thesis. The seminars include research being done by: Mark Ferguson, Edward Anderson and Rachna Shah. The preceding professors will discuss previous or current research. The second portion of this thesis will include a literature review of papers on the topic of corporate social responsibility and unintended consequences.
ContributorsBarney, Lauren E (Author) / Printezis, Antonios (Thesis director) / Oke, Adegoke (Committee member) / Department of Information Systems (Contributor) / School of Sustainability (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2020-12
Description
Within recent years, the drive for increased sustainability within large corporations has drastically increased. One critical measure within sustainability is the diversion rate, or the amount of waste diverted from landfills to recycling, repurposing, or reselling. There are a variety of different ways in which a company can improve their diversion rate, such as repurposing paper. A conventional method would be to simply have a recycling bin for collecting all paper, but the concern for large companies then becomes a security issue as confidential papers may not be safe in a traditional recycling bin. Salt River Project (SRP) has tackled this issue by hiring a third-party vendor (TPV) and having all paper placed into designated, secure shredding bins whose content is shredded upon collection and ultimately recycled into new material. However, while this effort is improving their diversion, the question has arisen of how to make the program viable in the long term based on the costs required to sustain it. To tackle this issue, this thesis will focus on creating a methodology and sampling plan to determine the appropriate level of a third-party recycling service required and to guide efficient bin-sizing solutions. This will in turn allow for SRP to understand how much paper waste is being produced and how accurately they are being charged for TPV services.
ContributorsHolladay, Amy E. (Author) / Escobedo, Adolfo (Thesis director) / Kucukozyigit, Ali (Committee member) / Industrial, Systems & Operations Engineering Prgm (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
In recent years, marketing has taken a large shift into the digital world. With the growing popularity of social media, many companies have been doing most of their advertising through platforms such as Instagram, and have been heavily using influencers, in order to drive their business. With the popularity of social media, small online businesses have been emerging. According to sources like eMarketer, e-commerce is the only trillion-dollar industry growing at a double-digit percentage each year (Moore). Among these small businesses, is the growing idea of dropshipping. Dropshipping is a system in which products can be chosen from a manufacturer, and sold via a website, with no need for inventory from the selling party. The goal of this research is to harness the power of social media, in order to drive a successful e-commerce business. The research entails creating a Shopify dropship store, and using social media platforms, such as Instagram, Twitter, and Facebook to effectively advertise and drive the online business. The first steps were to create social media pages for the business, in order to establish credibility. All the products will be sourced from AliExpress, and then sold via the website created on Shopify. Consumers will order from the website, and process their payment that way as well, but will be receiving the package from AliExpress, which removes the necessity to have inventory, and minimizes shipping costs. The products sold were chosen based on survey results, for what consumers would most likely purchase from an online store. The store's name is “Urban Angel”, and primarily sells accessories, such as phone cases, jewelry, hair accessories, and purses. These are all priced at a neutral pricing strategy, and can compete with other online retailers. This is necessary, because there are so many e-commerce businesses emerging every day, it is important to make sure that it can stand out in some way.
ContributorsMcMillan, Angela Sophia (Author) / Eaton, John (Thesis director) / Olsen, Doug (Committee member) / Watts College of Public Service & Community Solut (Contributor) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
This project draws sustainability material out of the textbook and into the body using a
role play simulation modeled around Michigan wolf management. In this case, role play simulation is a game fabricated to reflect the complexity of real-world conflict. The goal of the exercise is to engage players in mock negotiation and expand their knowledge of wicked environmental problems. By encouraging participants to question their own thought process, the activity aims to foster a transformational experience.
role play simulation modeled around Michigan wolf management. In this case, role play simulation is a game fabricated to reflect the complexity of real-world conflict. The goal of the exercise is to engage players in mock negotiation and expand their knowledge of wicked environmental problems. By encouraging participants to question their own thought process, the activity aims to foster a transformational experience.
ContributorsVermeer, Danielle Nicole (Author) / Cloutier, Scott (Thesis director) / Movahed, Neda (Committee member) / School of Geographical Sciences and Urban Planning (Contributor) / School of Sustainability (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
Freshwater is an essential component of life for most organisms on earth. "Civilization itself is built on a foundation of water (Fagan, 2011)," as people often congregate near water sources, and find innovative solutions to exploit these resources for food production and domestic needs. Rising demand for water due to altered lifestyles and population increase pose further stress on water availability. Alterations and pollution of freshwater ecosystems can dramatically compromise ecological services that many species, among them humans, depend on. Arid places are specifically vulnerable in regards to water, characterized by very low levels of precipitation, as well as many dry months, which are often followed by a short time of severe storms. Considering the interconnectedness of social and ecological systems in regards to freshwater services is crucial in order to sustainably manage freshwater resources and avoid ecological crises that in turn are likely to lead to social crises around the globe (Berkes et. al., 2003).
ContributorsHenenson, Einav (Author) / Anderies, M. John (Thesis director) / Aggarwal, Rimjhim (Committee member) / Golub, Aaron (Committee member) / Barrett, The Honors College (Contributor) / School of Sustainability (Contributor)
Created2012-12
Description
I use Arizona State University's rebranding initiative with Nike as a starting point for examining how partnerships between elite brands and universities affect different types of students. I draw from literature on self-completion theory and identity salience to suggest that there are differences between athletes and non-athletes in how they believe elite sportswear products may affect their athletic performance. I propose that athletes feel more "complete" than non-athletes because they are more proficient in their respective sport. As such, non-athletes are more likely to use sportswear products (Nike) to become more proficient in athletics and have stronger beliefs that elite sportswear products will help them arrive at their goals. I also propose and find that students who feel that ASU plays an important part of their life perceive even greater performance boosts from using Nike products. These findings suggest that particular attention should be paid to the athletes and non-athletes in initiatives that link specific institutions and organizations to performance brands.
ContributorsGoldman, Alexa (Author) / Eaton, John (Thesis director) / Samper, Adriana (Committee member) / Kohler, Michael (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor)
Created2012-12
Description
Business Design is a thesis project where students can work in groups and consult for various projects. I had the opportunity to work on three major projects for my thesis involving a small entrepreneur looking for a go-to market plan for her board game, an app developer looking for a better way to connect to their target audience, as well as create my own digital product and consulting services that helped founder's lab groups build their online presence through e-commerce. All these projects allowed me to hone my critical thinking skills by working my way through real-life problems that don't have direct answers. I was also able to take away some valuable lessons in leadership and working in a team of very capable students.
ContributorsShosten, Madison (Author) / Akhter, Aliza (Co-author) / Bautista, Hariette (Co-author) / Chou, Chuhhsuan (Co-author) / Guan, Jessica (Co-author) / Flores, Lea (Co-author) / Kim, Min (Co-author) / Qin, Annie (Co-author) / Byrne, Jared (Thesis director) / Lee, Christopher (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor)
Created2024-05
Description
This project, Building the Backdrop, Expanding Perspectives on Sustainability, is a sculpture of a desert sunset that seeks to explore important sustainability issues and highlight the beauty in sustainable practices. Constructed for an honors thesis project at Arizona State University, the primary medium used was cardboard repurposed from package deliveries to bring attention to modern overconsumption of packaging materials and showcase our ability to give new life to traditionally single use materials. I invite you to interact with the piece by sharing photos of yourself in front of it to help spread its message and exploring the resources shared along with the sculpture.
ContributorsSandoval, Nicole (Author) / Hines, Taylor (Thesis director) / Meissinger, Ellen (Committee member) / Barrett, The Honors College (Contributor) / Department of Supply Chain Management (Contributor) / Dean, W.P. Carey School of Business (Contributor) / College of Integrative Sciences and Arts (Contributor)
Created2024-05
Description
The growth of luxury and fast fashion has coincided with increased environmental risk and damage in its production processes, necessitating the need for new practices to assess compliance with internal brand initiatives and regulatory enforcement. Brands and firms have introduced various initiative programs to meet societal and governmental needs with moderate success. Given new regulations from multiple agencies on both environmental and human rights compliance in production processes, fashion brands now more than ever need a viable solution to maintain a competitive business and creative advantage. In this paper, it would be significant for brands to introduce environmental and social initiatives premised on the implementation of blockchain technology across supply and value chains for transparency in business practices and elevated brand image to drive continued sales and patronage amongst consumers.
ContributorsTunac, Joshua (Author) / Testa, Danielle (Thesis director) / Pino, Rudy (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2024-05
Description
The primary goal of our nonprofit organization, Plant-ED, is to deepen the average individual’s knowledge regarding sustainability and to inspire our users to engage in a community of like-minded individuals who share a passion for sustainability. To accomplish this vision, we have created a digital platform where users can easily find information on upcoming events, activities, and alternative products that truly embody a mindset of sustainability. Our team will be the main and constant source of content for our website, however our users are also able to interact with the website through blog posts and subscriptions. Additionally, our platform has a section dedicated to explaining the impact of recycling and shows the devastating effects if humans do not take accountability for their choices and develop more sustainable habits. The ultimate goal for our website is for it to be a place where we can promote our partners’ products which are either alternatives to unsustainable products or companies who donate some of their proceeds to help create a greener world. The profit from the commission we receive from our partners and subscription services will be reinvested into expanding our digital platform and partnerships.
ContributorsMahoney, Emma (Author) / Weiderhoft, Isabella (Co-author) / Meyers, Zoe (Co-author) / Smith, Connor (Co-author) / Byrne, Jared (Thesis director) / Balven, Rachel (Committee member) / Barrett, The Honors College (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Finance (Contributor)
Created2024-05