Matching Items (38)
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- All Subjects: Sustainability
- Creators: Department of Marketing
Description
In this paper, our Founders Lab team members — Jacob Benevento, Sydney Evans, and Alec Whiteley — recount the year-long entrepreneurial journey that led to the creation and launch of our venture, Certified Circular. Certified Circular is a program that certifies on-campus events for implementing circular practices into their activities as well as off-campus businesses. The venture was formed in response to our group’s propelling question and industry selection, which called on us to create and market a venture within the ethical circular economy.
ContributorsBenevento, Jacob Keith (Co-author) / Evans, Sydney (Co-author) / Whiteley, Alexander (Co-author) / Byrne, Jared (Thesis director) / Marseille, Alicia (Committee member) / Jordan, Amanda (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
This thesis project has been conducted in accordance with The Founder’s Lab initiative which is sponsored by the W. P. Carey School of Business. This program groups three students together and tasks them with creating a business idea, conducting the necessary research to bring the concept to life, and exploring different aspects of business, with the end goal of gaining traction. The product we were given to work through this process with was Hot Head, an engineering capstone project concept. The Hot Head product is a sustainable and innovative solution to the water waste issue we find is very prominent in the United States. In order to bring the Hot Head idea to life, we were tasked with doing research on topics ranging from the Hot Head life cycle to finding plausible personas who may have an interest in the Hot Head product. This paper outlines the journey to gaining traction via a marketing campaign and exposure of our brand on several platforms, with a specific interest in website traffic. Our research scope comes from mainly primary sources like gathering opinions of potential buyers by sending out surveys and hosting focus groups. The paper concludes with some possible future steps that could be taken if this project were to be continued.
ContributorsLozano Porras, Mariela (Co-author) / Rote, Jennifer (Co-author) / Goodall, Melody (Co-author) / Byrne, Jared (Thesis director) / Sebold, Brent (Committee member) / Department of Marketing (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
Power relations among cultural, socio-economic, and political groups have been dynamic forces shaping American history. Within that changing world, relations between indigenous and non-indigenous groups have been complicated by a fundamental difference often ascribed to Western philosophy versus Native American spiritual traditions. In 1990, Congress codified that difference when it passed the Native American Graves Protection and Repatriation Act (NAGPRA) stipulating that Indian tribes and Native Hawaiians are unique among United States cultural groups. At the same time, NAGPRA began breaking down the Western vs. indigenous paradigm. The legislative process of NAGPRA strongly encouraged cooperation among indigenous peoples and the non-indigenous peoples who had collected their bones and belongings under earlier policies. NAGPRA required museums and other agencies accepting federal monies to inventory any collections of Native American items with the intent of giving control to tribes over the disposition of culturally affiliated human remains and certain classes of objects. In the rearranging power relations NAGPRA instigated, people maneuvered for power over the "truth," over whose memory, meaning, and spiritual worldview held authenticity. This dissertation considers cases that pushed or broke the limits of cooperation fostered by NAGPRA. Ignoring the bones and related funerary objects, Tangled Truths analyzes repatriation disputes over cultural artifacts to illuminate changing power relations among cultural groups in the United States. The repatriation negotiations in which people would not compromise were cases in which there existed strong differences in spiritual worldviews, cultural memories, or material interests. Congress could encourage cooperation, but it could not legislate acceptance of others' spiritual worldviews, nor could it persuade people to relinquish engrained cultural memories. And without solid enforcement, the NAGPRA process could be outmaneuvered by those intent on pursuing their own material interests.
ContributorsBiggs, Patricia Allyn (Author) / Fixico, Donald L (Thesis advisor) / Kintigh, Keith W. (Committee member) / Thoompson, Victoria E (Committee member) / Arizona State University (Publisher)
Created2011
Description
This dissertation explores the interrelationships between periods of rapid social change and regional-scale social identities. Using archaeological data from the Cibola region of the U.S. Southwest, I examine changes in the nature and scale of social identification across a period of demographic and social upheaval (A.D. 1150-1325) marked by a shift from dispersed hamlets, to clustered villages, and eventually, to a small number of large nucleated towns. This transformation in settlement organization entailed a fundamental reconfiguration of the relationships among households and communities across an area of over 45,000 km2. This study draws on contemporary social theory focused on political mobilization and social movements to investigate how changes in the process of social identification can influence the potential for such widespread and rapid transformations. This framework suggests that social identification can be divided into two primary modes; relational identification based on networks of interaction among individuals, and categorical identification based on active expressions of affiliation with social roles or groups to which one can belong. Importantly, trajectories of social transformations are closely tied to the interrelationships between these two modes of identification. This study has three components: Social transformation, indicated by rapid demographic and settlement transitions, is documented through settlement studies drawing on a massive, regional database including over 1,500 sites. Relational identities, indicated by networks of interaction, are documented through ceramic compositional analyses of over 2,100 potsherds, technological characterizations of over 2,000 utilitarian ceramic vessels, and the distributions of different types of domestic architectural features across the region. Categorical identities are documented through stylistic comparisons of a large sample of polychrome ceramic vessels and characterizations of public architectural spaces. Contrary to assumptions underlying traditional approaches to social identity in archaeology, this study demonstrates that relational and categorical identities are not necessarily coterminous. Importantly, however, the strongest patterns of relational connections prior to the period of social transformation in the Cibola region largely predict the scale and structure of changes associated with that transformation. This suggests that the social transformation in the Cibola region, despite occurring in a non-state setting, was governed by similar dynamics to well-documented contemporary examples.
ContributorsPeeples, Matthew A. (Author) / Kintigh, Keith W. (Thesis advisor) / Hegmon, Michelle (Thesis advisor) / Spielmann, Katherine A. (Committee member) / Arizona State University (Publisher)
Created2011
Description
This paper explores multidisciplinary curricula, services, and experiential learning in higher education on sustainability. Researchers attempt to understand sustainability as a formalized degree program, what frameworks and techniques are used to improve new disciplines, and how Arizona State University's School of Sustainability (SOS) improves sustainability education in higher learning. Secondary research includes a discussion on the history of sustainability as a discipline, the university as a social system, the role of university administration, the roles of professors and students, benchmarking and process improvement for curriculum development, and methods to bridge epistemologies in SOS. The paper presents findings from a study of the SOS undergraduate student experience that used focus groups to gather qualitative data and statistical analysis to analyze that data quantitatively. Study findings indicate that that measuring student perception of SOS's academic services, and understanding the social system of the university, helps administration, faculty, and students collaborate more effectively to enhance learning experiences.
ContributorsTom, Sharyn Paige (Author) / Haglund, LaDawn (Thesis director) / Ankeny, Casey (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / School of Sustainability (Contributor)
Created2015-05
Description
Sustainability has been a growing topic since the 1970’s, but is truly taking shape today as society is beginning to understand the necessity of protecting our environment. Business organizations are following this ‘megatrend’ and are beginning to incorporate sustainable initiatives in their organizations from the inside out. The sports industry is no exception as they are extremely influential over the millions of fans that follow them, whom have a strong affiliation with their favorite team. The Arizona Diamondbacks understand this responsibility and seek to be a leader in their community by creating many sustainable initiatives within their organization and community. The current problem the organization faces, is that much of the community are not aware of their environmental commitment. This is in part due to a lack of marketing within the organization and to the Arizona valley. This project analyzes the sports industry’s commitment to sustainability and how the Arizona Diamondbacks compare to industry leaders. Included is a detailed marketing plan for the organization comprised of current initiatives and of new initiatives that the Diamondbacks could potentially carry out. The implementation of this proposal could deem extremely beneficial as it would strengthen their identity, unify their employees and engage fans, which will make them feel a deeper affiliation with the organization. The Diamondbacks have made a commitment to the environment, but it is time to deepen that commitment, set an example for people in the Valley and in turn, spark social change.
ContributorsBauman, Jillian (Co-author) / Hopson, Emma (Co-author) / Eaton, John (Thesis director) / Kutz, Elana (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor) / Department of Marketing (Contributor) / School of Sustainability (Contributor)
Created2015-05
Description
This thesis details the impact of sustainable practices, or lack thereof, among IKEA and Chanel. It takes these principles and analyzes the effectiveness of them and works to implement them across industries and companies of different sizes and organizational structures.
ContributorsL'Heureux, Kendall James (Author) / Foote, Nicola (Thesis director) / Alcantara, Christiane (Committee member) / Department of Marketing (Contributor) / Dean, W.P. Carey School of Business (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
Utilizing ASU’s cardboard waste to build furniture products for students living in residence halls will assist in solving multiple problems for students, the university and the environment. Our business will alleviate the problems of excessive cardboard waste in the dumpsters, the lack of certain furniture items which are not provided by the residence halls at move-in, and ultimately address the lack of low-cost, up-cycled furniture products on the market.
ContributorsNorvell, Macey Elizabeth (Co-author) / Islam, Shauda (Co-author) / Werner, Isabella (Co-author) / Byrne, Jared (Thesis director) / Marseille, Alicia (Committee member) / Jordan, Amanda (Committee member) / Department of Marketing (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
This thesis project consists of a digital creative booklet educating consumers on the issue of fast fashion and the overconsumption of clothing. It also consists of easy to follow recommendations for consumers to begin their sustainable journey in fashion as well as resources for them to use to educate themselves further. The goal of the document is to be an introductory educational tool that spreads awareness while also being easy to understand and visually appealing.
ContributorsShamoon, Taylor Marie (Author) / Sewell, Dennita (Thesis director) / Kosak, Jessica (Committee member) / Department of Marketing (Contributor) / School of Art (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
This study investigates the vulnerability of subsistence agriculturalists to food shortfalls associated with dry periods. I approach this effort by evaluating prominent and often implicit conceptual models of vulnerability to dry periods used by archaeologists and other scholars investigating past human adaptations in dry climates. The conceptual models I evaluate rely on an assumption of regional-scale resource marginality and emphasize the contribution of demographic conditions (settlement population levels and watershed population density) and environmental conditions (settlement proximity to perennial rivers and annual precipitation levels) to vulnerability to dry periods. I evaluate the models and the spatial scales they might apply by identifying the extent to which these conditions influenced the relationship between dry-period severity and residential abandonment in central Arizona from A.D. 1200 to 1450. I use this long-term relationship as an indicator of potential vulnerability to dry periods. I use tree-ring precipitation and streamflow reconstructions to identify dry periods. Critically examining the relationship between precipitation conditions and residential abandonment potentially sparked by the risk of food shortfalls due to demographic and environmental conditions is a necessary step toward advancing understanding of the influences of changing climate conditions on human behavior. Results of this study support conceptual models that emphasize the contribution of high watershed population density and watershed-scale population-resource imbalances to relatively high vulnerability to dry periods. Models that emphasize the contribution of: (1) settlement population levels, (2) settlement locations distant from perennial rivers, (3) settlement locations in areas of low average annual precipitation; and (4) settlement-scale population-resource imbalances to relatively high vulnerability to dry periods are, however, not supported. Results also suggest that people living in watersheds with the greatest access to and availability of water were the most vulnerable to dry periods, or at least most likely to move when confronted with dry conditions. Thus, commonly held assumptions of differences in vulnerability due to settlement population levels and inherently water poor conditions are not supported. The assumption of regional-scale resource marginality and widespread vulnerability to dry periods in this region of the U.S. Southwest is also not consistently supported throughout the study area.
ContributorsIngram, Scott Eric (Author) / Nelson, Margaret C. (Thesis advisor) / Abbott, David R. (Committee member) / Kintigh, Keith W. (Committee member) / Kinzig, Ann P. (Committee member) / Redman, Charles L. (Committee member) / Arizona State University (Publisher)
Created2010