Matching Items (2)
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- All Subjects: brand persoanlity
- All Subjects: Private placement
- Creators: Li, Feng
Description
This paper quantitatively analyses the relation between the return of private
seasoned equity offerings and variables of market and firm characteristics in China Ashare
market. A multiple-factor linear regression model is constructed to estimate this
relation and the result canhelp investors to determine the future return of private
placement stocks.
In this paper, I first review past theories about private placement stocks, including how
the large shareholder participation, the discount of private offerings, the firm
characteristics, and the investment on firm value will affect the return of private
offerings.
According to the past literature, I propose four main factors that may affect the
return of private placement. They are the large shareholders participation in private
placement; the discount that private placement could offer; the characteristics of the
companies that offer a private placement and the intrinsic value of such companies. I
adopt statistic and correlational analysis to test the impact of each factor. Then,
according to this single-factor analysis, I set up a multiple-factor linear regression model
on private seasoned equity offerings return in Chapter Four.
In the last two chapters, I apply this quantitative model to other fields. I use this
model to testify current financial products of private placement and develop investmen
strategies on stocks with private seasoned equity offerings in secondary market. My
quantitative strategy is useful according to the result of setback test.
seasoned equity offerings and variables of market and firm characteristics in China Ashare
market. A multiple-factor linear regression model is constructed to estimate this
relation and the result canhelp investors to determine the future return of private
placement stocks.
In this paper, I first review past theories about private placement stocks, including how
the large shareholder participation, the discount of private offerings, the firm
characteristics, and the investment on firm value will affect the return of private
offerings.
According to the past literature, I propose four main factors that may affect the
return of private placement. They are the large shareholders participation in private
placement; the discount that private placement could offer; the characteristics of the
companies that offer a private placement and the intrinsic value of such companies. I
adopt statistic and correlational analysis to test the impact of each factor. Then,
according to this single-factor analysis, I set up a multiple-factor linear regression model
on private seasoned equity offerings return in Chapter Four.
In the last two chapters, I apply this quantitative model to other fields. I use this
model to testify current financial products of private placement and develop investmen
strategies on stocks with private seasoned equity offerings in secondary market. My
quantitative strategy is useful according to the result of setback test.
ContributorsCao, Xuan (Author) / Pei, Ker-Wei (Thesis advisor) / Li, Feng (Thesis advisor) / Qian, Jun (Committee member) / Arizona State University (Publisher)
Created2017
Description
It is important and with significant practical value to study how positioning may help enhance a company’s brand value and improve a company’s profitability. It is especially essential to find suitable solution to help Chinese enterprises appropriately position their brands, evaluate brand value, and adopt suitable positioning strategy.
The purpose of this paper is to clarify the impact of positioning on brand value through several case studies and empirical research, and to establish the relationship between positioning and brand value. At the same time, through determination of research topics and conduction of field studies, the paper ultimately verified the relationship between the internal theoretical prediction and the business management outcomes.
The purpose of this paper is to clarify the impact of positioning on brand value through several case studies and empirical research, and to establish the relationship between positioning and brand value. At the same time, through determination of research topics and conduction of field studies, the paper ultimately verified the relationship between the internal theoretical prediction and the business management outcomes.
ContributorsGuo, Min (Author) / Pei, Ker-Wei (Thesis advisor) / Cui, Haitao (Thesis advisor) / Li, Feng (Committee member) / Arizona State University (Publisher)
Created2016