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As arid cities’ water scarcity concerns grow, so does the importance of residential water conservation. Understanding the drivers of participation in water conservation programs can aid policymakers in designing programs that achieve conservation and enrollment targets while achieving cost-effectiveness and distributional goals. In this study I identify and analyze the

As arid cities’ water scarcity concerns grow, so does the importance of residential water conservation. Understanding the drivers of participation in water conservation programs can aid policymakers in designing programs that achieve conservation and enrollment targets while achieving cost-effectiveness and distributional goals. In this study I identify and analyze the characteristics that drive participation in the Southern Nevada Water Authority’s Water Smart Landscaping rebate program – a program that pays homeowners to replace their grass lawns with xeric landscaping – and how those characteristics change over time as rebate values and water prices vary.

In order to determine what characteristics influence participation in this program I gathered data from multiple sources. I use a panel dataset of household water consumption that spans 12 years of approximately 300,000 homes. I merged this dataset with home structural characteristics, geographical, and demographic context. I then use these characteristics in a linear probability model, with school enrollment zone fixed effects to determine their influence on a household’s probability of participation. School zones are used to control for unobserved characteristics, such as demographics, which are not at a household level. I then utilize these school zone fixed effects in a 2nd stage regression to decompose these elements and analyze their effect on participation.

I find that a household’s water costs, as reflected in the marginal price faced in the summer and the differential between summer and winter water bills, as well as yard size are primary factors that influence participation. I also show that changes in rebate value and water rates can affect different types of households. There is also evidence to support that neighborhood characteristics affect a household’s likelihood of participating.
ContributorsRusso, Jonathan (Author) / Abbott, Joshua (Contributor) / Brelsford, Christa (Contributor) / Larson, Kelli (Contributor)
Created2018-04-21
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Description
Achieving a sustainable future requires that individuals adopt different values, attitudes, habits, and behaviors, which are often learned and cemented at a young age. Unfortunately, current educational efforts are inadequate for achieving transformative action. Even programs whose primary goal is to promote responsible, pro-environmental behaviors have largely failed at creating

Achieving a sustainable future requires that individuals adopt different values, attitudes, habits, and behaviors, which are often learned and cemented at a young age. Unfortunately, current educational efforts are inadequate for achieving transformative action. Even programs whose primary goal is to promote responsible, pro-environmental behaviors have largely failed at creating change among students. The lack of efficacy in sustainability-related educational programs is at least partly due to faulty assumptions about knowledge automatically leading to action, and by extension, the information- intensive methods that focus largely on declarative knowledge regarding how environmental systems work. Meanwhile, social science literature clearly highlights the need to go beyond ecological and technical knowledge when educating for transformative action, since sustainable behaviors are motivated by much more than declarative information. In order to effectively educate for sustainability, alternative forms of knowledge (i.e., procedural, effectiveness, and social knowledge) are essential, as is the consideration of various barriers and motivators for action. The transition towards sustainability will require action and change that is guided by an understanding of the complexities that arise within an interconnected system, as well as the ability to collaborate with people from diverse backgrounds, while keeping an eye to the future. In formulating our approach to educating for sustainability, we incorporate perspectives from three somewhat disparate fields: (i) behavioral change research, (ii) sustainability scholarship, and (iii) educational pedagogy. While drawing upon diverse knowledge domains, our primary purpose is to integrate behavior change research and sustainability competencies in developing effective educational approaches for transformative actions.
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ContributorsRedman, Erin (Lead, Author) / Larson, Kelli (Author)
Created2011-03