Uniforms and logos are an essential part of sports teams and are created with the intention of representing the city and state of their respective teams. More than a uniform: How culture influences the creation of Arizona sports logos and jerseys presents a look at the conversations and processes undergone before teams are able to unveil their new threads. Four local professional teams are involved with this project: Phoenix Suns, Arizona Diamondbacks, Arizona Coyotes and Arizona Cardinals. Members from each of the organizations were interviewed, in addition to Greg Fisher of Fisher Design. Information was gathered from each of those interviews in addition to research done on the history of each of the team’s uniforms. The information was then created into a documentary that consists of visual and verbal components. The film highlights how each team attempts to represent Arizona and its culture when it comes to what they are wearing on the field, court or ice. The interviews capture the mindset of creative teams as they explore growing new ideas and looks, in addition to a historical delve into two of the team’s debuts in the 1990s. Many of Arizona’s sports teams have much more behind their logos and jerseys than meets the eye. The project taught me how adapt broadcast skills into documentary style storytelling and how important visuals are for longer features. The interviews showed that so many things are taken into consideration when designing a sports logo or uniform and the process can take either months or years to finally reach fruition.

An interview with Clyde Parker, Technical Director of ASU's Gammage Auditorium. Clyde describes his coming to ASU in 1961 as a Education major and beginning as a stage hand at Gammage Auditorium when it opened in 1964. He went on to become Technical Director. He describes memorable events at the Auditorium and on the campus. The interview was conducted by Colleen Jennings Roggensack, Executive Director for ASU Gammage and Associate Vice President Cultural Affairs for ASU.

Mathew Betz joined ASU in 1961 as a member of the Civil Engineering Department but he spent much of his career in the Provost's Office. Matt was instrumental in the acquiring and early planning of ASU Polytechnic campus. The interview covers Betz's early life in Chicago area, college at Cal Tech and Northwestern majoring in the new field of Transportation Engineering. Early travels to Africa and the Sudan. Teaching career starts at ASU in 1961. Description of ASU Engineering in early days. Project work in Sudan. Assistant Dean in the Graduate College. Teaching/living in Kenya. Evaluating Graduate Programs. Working in Academic V.P.s office to evaluate (Regents directive) all programs. Computerizing the Registrar's Office. Developing the ADOT Transportation Research Center. Creating the Office of Strategic Planning. Vice President of Planning and Budgeting. Offers insight into the past and future of education in Arizona. He served many years on the ASU Retirees Board including President. He suggested and implemented the ASURA Video History Project.