(Preprint.) Today's college and university learning landscapes are dynamic and
characterized by increased student demand for highly flexible and self-paced online learning opportunities. Recent fiscal conditions in higher education make learning landscape development more challenging due to finite resources and competing priorities. Similarly, academic libraries are experiencing substantial budget and staff reductions. Despite these trends, academic libraries are in a strong position to contribute to surrounding learning landscapes by expanding student online learning opportunities and promoting the critical use of information. Evolving learning technologies available for free or at low cost provide higher education and libraries with the tools to respond to this fluid environment.

This mixed methods research report examined the user experience preferences and expectations automotive enthusiast audiences have for Discount Tire's marketing blog and provided a WordPress theme recommendation on the basis of data collected via a mixed methods cross sectional survey of over 100 participants. Participant behaviors in the context of online tire research were analyzed against collected demographic data.