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- All Subjects: Microblogs
- All Subjects: Online social networks
- Creators: Sundaram, Hari
Description
Our research focuses on finding answers through decentralized search, for complex, imprecise queries (such as "Which is the best hair salon nearby?") in situations where there is a spatiotemporal constraint (say answer needs to be found within 15 minutes) associated with the query. In general, human networks are good in answering imprecise queries. We try to use the social network of a person to answer his query. Our research aims at designing a framework that exploits the user's social network in order to maximize the answers for a given query. Exploiting an user's social network has several challenges. The major challenge is that the user's immediate social circle may not possess the answer for the given query, and hence the framework designed needs to carry out the query diffusion process across the network. The next challenge involves in finding the right set of seeds to pass the query to in the user's social circle. One other challenge is to incentivize people in the social network to respond to the query and thereby maximize the quality and quantity of replies. Our proposed framework is a mobile application where an individual can either respond to the query or forward it to his friends. We simulated the query diffusion process in three types of graphs: Small World, Random and Preferential Attachment. Given a type of network and a particular query, we carried out the query diffusion by selecting seeds based on attributes of the seed. The main attributes are Topic relevance, Replying or Forwarding probability and Time to Respond. We found that there is a considerable increase in the number of replies attained, even without saturating the user's network, if we adopt an optimal seed selection process. We found the output of the optimal algorithm to be satisfactory as the number of replies received at the interrogator's end was close to three times the number of neighbors an interrogator has. We addressed the challenge of incentivizing people to respond by associating a particular amount of points for each query asked, and awarding the same to people involved in answering the query. Thus, we aim to design a mobile application based on our proposed framework so that it helps in maximizing the replies for the interrogator's query by diffusing the query across his/her social network.
ContributorsSwaminathan, Neelakantan (Author) / Sundaram, Hari (Thesis advisor) / Davulcu, Hasan (Thesis advisor) / Turaga, Pavan (Committee member) / Arizona State University (Publisher)
Created2013
Description
Online social networks, including Twitter, have expanded in both scale and diversity of content, which has created significant challenges to the average user. These challenges include finding relevant information on a topic and building social ties with like-minded individuals. The fundamental question addressed by this thesis is if an individual can leverage social network to search for information that is relevant to him or her. We propose to answer this question by developing computational algorithms that analyze a user's social network. The features of the social network we analyze include the network topology and member communications of a specific user's social network. Determining the "social value" of one's contacts is a valuable outcome of this research. The algorithms we developed were tested on Twitter, which is an extremely popular social network. Twitter was chosen due to its popularity and a majority of the communications artifacts on Twitter is publically available. In this work, the social network of a user refers to the "following relationship" social network. Our algorithm is not specific to Twitter, and is applicable to other social networks, where the network topology and communications are accessible. My approaches are as follows. For a user interested in using the system, I first determine the immediate social network of the user as well as the social contacts for each person in this network. Afterwards, I establish and extend the social network for each user. For each member of the social network, their tweet data are analyzed and represented by using a word distribution. To accomplish this, I use WordNet, a popular lexical database, to determine semantic similarity between two words. My mechanism of search combines both communication distance between two users and social relationships to determine the search results. Additionally, I developed a search interface, where a user can interactively query the system. I conducted preliminary user study to evaluate the quality and utility of my method and system against several baseline methods, including the default Twitter search. The experimental results from the user study indicate that my method is able to find relevant people and identify valuable contacts in one's social circle based on the query. The proposed system outperforms baseline methods in terms of standard information retrieval metrics.
ContributorsXu, Ke (Author) / Sundaram, Hari (Thesis advisor) / Ye, Jieping (Committee member) / Kelliher, Aisling (Committee member) / Arizona State University (Publisher)
Created2010
Description
Contemporary online social platforms present individuals with social signals in the form of news feed on their peers' activities. On networks such as Facebook, Quora, network operator decides how that information is shown to an individual. Then the user, with her own interests and resource constraints selectively acts on a subset of items presented to her. The network operator again, shows that activity to a selection of peers, and thus creating a behavioral loop. That mechanism of interaction and information flow raises some very interesting questions such as: can network operator design social signals to promote a particular activity like sustainability, public health care awareness, or to promote a specific product? The focus of my thesis is to answer that question. In this thesis, I develop a framework to personalize social signals for users to guide their activities on an online platform. As the result, we gradually nudge the activity distribution on the platform from the initial distribution p to the target distribution q. My work is particularly applicable to guiding collaborations, guiding collective actions, and online advertising. In particular, I first propose a probabilistic model on how users behave and how information flows on the platform. The main part of this thesis after that discusses the Influence Individuals through Social Signals (IISS) framework. IISS consists of four main components: (1) Learner: it learns users' interests and characteristics from their historical activities using Bayesian model, (2) Calculator: it uses gradient descent method to compute the intermediate activity distributions, (3) Selector: it selects users who can be influenced to adopt or drop specific activities, (4) Designer: it personalizes social signals for each user. I evaluate the performance of IISS framework by simulation on several network topologies such as preferential attachment, small world, and random. I show that the framework gradually nudges users' activities to approach the target distribution. I use both simulation and mathematical method to analyse convergence properties such as how fast and how close we can approach the target distribution. When the number of activities is 3, I show that for about 45% of target distributions, we can achieve KL-divergence as low as 0.05. But for some other distributions KL-divergence can be as large as 0.5.
ContributorsLe, Tien D (Author) / Sundaram, Hari (Thesis advisor) / Davulcu, Hasan (Thesis advisor) / Liu, Huan (Committee member) / Arizona State University (Publisher)
Created2014
Description
Social media platforms such as Twitter, Facebook, and blogs have emerged as valuable
- in fact, the de facto - virtual town halls for people to discover, report, share and
communicate with others about various types of events. These events range from
widely-known events such as the U.S Presidential debate to smaller scale, local events
such as a local Halloween block party. During these events, we often witness a large
amount of commentary contributed by crowds on social media. This burst of social
media responses surges with the "second-screen" behavior and greatly enriches the
user experience when interacting with the event and people's awareness of an event.
Monitoring and analyzing this rich and continuous flow of user-generated content can
yield unprecedentedly valuable information about the event, since these responses
usually offer far more rich and powerful views about the event that mainstream news
simply could not achieve. Despite these benefits, social media also tends to be noisy,
chaotic, and overwhelming, posing challenges to users in seeking and distilling high
quality content from that noise.
In this dissertation, I explore ways to leverage social media as a source of information and analyze events based on their social media responses collectively. I develop, implement and evaluate EventRadar, an event analysis toolbox which is able to identify, enrich, and characterize events using the massive amounts of social media responses. EventRadar contains three automated, scalable tools to handle three core event analysis tasks: Event Characterization, Event Recognition, and Event Enrichment. More specifically, I develop ET-LDA, a Bayesian model and SocSent, a matrix factorization framework for handling the Event Characterization task, i.e., modeling characterizing an event in terms of its topics and its audience's response behavior (via ET-LDA), and the sentiments regarding its topics (via SocSent). I also develop DeMa, an unsupervised event detection algorithm for handling the Event Recognition task, i.e., detecting trending events from a stream of noisy social media posts. Last, I develop CrowdX, a spatial crowdsourcing system for handling the Event Enrichment task, i.e., gathering additional first hand information (e.g., photos) from the field to enrich the given event's context.
Enabled by EventRadar, it is more feasible to uncover patterns that have not been
explored previously and re-validating existing social theories with new evidence. As a
result, I am able to gain deep insights into how people respond to the event that they
are engaged in. The results reveal several key insights into people's various responding
behavior over the event's timeline such the topical context of people's tweets does not
always correlate with the timeline of the event. In addition, I also explore the factors
that affect a person's engagement with real-world events on Twitter and find that
people engage in an event because they are interested in the topics pertaining to
that event; and while engaging, their engagement is largely affected by their friends'
behavior.
- in fact, the de facto - virtual town halls for people to discover, report, share and
communicate with others about various types of events. These events range from
widely-known events such as the U.S Presidential debate to smaller scale, local events
such as a local Halloween block party. During these events, we often witness a large
amount of commentary contributed by crowds on social media. This burst of social
media responses surges with the "second-screen" behavior and greatly enriches the
user experience when interacting with the event and people's awareness of an event.
Monitoring and analyzing this rich and continuous flow of user-generated content can
yield unprecedentedly valuable information about the event, since these responses
usually offer far more rich and powerful views about the event that mainstream news
simply could not achieve. Despite these benefits, social media also tends to be noisy,
chaotic, and overwhelming, posing challenges to users in seeking and distilling high
quality content from that noise.
In this dissertation, I explore ways to leverage social media as a source of information and analyze events based on their social media responses collectively. I develop, implement and evaluate EventRadar, an event analysis toolbox which is able to identify, enrich, and characterize events using the massive amounts of social media responses. EventRadar contains three automated, scalable tools to handle three core event analysis tasks: Event Characterization, Event Recognition, and Event Enrichment. More specifically, I develop ET-LDA, a Bayesian model and SocSent, a matrix factorization framework for handling the Event Characterization task, i.e., modeling characterizing an event in terms of its topics and its audience's response behavior (via ET-LDA), and the sentiments regarding its topics (via SocSent). I also develop DeMa, an unsupervised event detection algorithm for handling the Event Recognition task, i.e., detecting trending events from a stream of noisy social media posts. Last, I develop CrowdX, a spatial crowdsourcing system for handling the Event Enrichment task, i.e., gathering additional first hand information (e.g., photos) from the field to enrich the given event's context.
Enabled by EventRadar, it is more feasible to uncover patterns that have not been
explored previously and re-validating existing social theories with new evidence. As a
result, I am able to gain deep insights into how people respond to the event that they
are engaged in. The results reveal several key insights into people's various responding
behavior over the event's timeline such the topical context of people's tweets does not
always correlate with the timeline of the event. In addition, I also explore the factors
that affect a person's engagement with real-world events on Twitter and find that
people engage in an event because they are interested in the topics pertaining to
that event; and while engaging, their engagement is largely affected by their friends'
behavior.
ContributorsHu, Yuheng (Author) / Kambhampati, Subbarao (Thesis advisor) / Horvitz, Eric (Committee member) / Krumm, John (Committee member) / Liu, Huan (Committee member) / Sundaram, Hari (Committee member) / Arizona State University (Publisher)
Created2014