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- Creators: Department of Marketing
Description
Music festivals are often used as a way to generate money for a company or cause. In the case of Keep Tempe Beautiful, the organization is looking to create a sustainable music festival that will generate revenue to keep the organization going. Keep Tempe Beautiful is an organization that is volunteer-based with goals to end littering, improve recycling, and keep the city looking beautiful. Creating a sustainable festival, named Tempe City Roots, that aligns with these goals comes with research, problem-solving, and lots of planning.
As seen in the reflection and presentations, I have helped plan Tempe City Roots and created sustainable solutions to implement at the festival. Along with planning the overall festival (logistics, branding, agreements), I created my own brand, Friendly Festival, that follows the guidelines created for Tempe City Roots and will apply the guidelines to other festivals so they can implement and create a sustainable and environmentally friendly festival.
ContributorsCahill, Alexandra (Author) / Trujillo, Rhett (Thesis director) / Kuhn, Anthony (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Finance (Contributor)
Created2024-05
Description
Many long to get away from the place they call home, traveling far and wide to find something better. What people fail to recognize, in the process, is all that the place they live has to offer. Tourism professionals and local influencers work to bridge the gap between one’s lack luster perception of the place they live to encourage the realization of all the exciting things their community has to offer. Through countless social media post on platforms like Instagram and TikTok, tourism professionals and local influencers have successful captured audiences’ attention and interest. Through their posts they have been able to bridge the gap, making people realize that there is a lot to appreciate and do in the place they live.
While individuals are aware of local events in their community and unique places that their community has to offer, individuals have failed to turn that interest into actual action. Many people are stuck in their routine and fail to regularly venture outside of their daily routine. By creating an app that bridges the gap between individuals’ interest in local events and places, and actively going to places they have shown an interest in, individuals will feel happier and more fulfilled by what their community has to offer. YoYo is an app that utilizes timely reminders of places individuals have previously shown an interest in to encourage action. The following report describes the current environment and theory behind the creation of the app YoYo.
ContributorsYosick, Clarissa (Author) / Montoya, Detra (Thesis director) / Bullock, Tracy (Committee member) / Barrett, The Honors College (Contributor) / Human Systems Engineering (Contributor) / Department of Marketing (Contributor) / Department of Supply Chain Management (Contributor)
Created2024-05
Description
While the term Artificial Intelligence (AI) was coined in the 1950s (John McCarthy), it didn’t become relevant to the advertising industry until its most recent technological advancements, given the launch of more sophisticated programs such as ChatGPT and Midjourney. Upon the launches of these programs, the advertising industry erupted with concerns across social media platforms, with individuals expressing their fears. The main sentiment during this time tended to be negative due to advertisers fear of this unknown, disruptive technology. These concerns, not only grew from fear, but also from ethical, legal, and privacy issues that were being discovered.
While these concerns are still prevalent, many advertisers and advertising agencies have begun to adopt AI practices into their processes. Through this, they have started to discover its benefits such as automating monotonous tasks and increasing work efficiency which is ideal in the fast-paced, advertising environment. As advertisers continue to innovate and explore within this space, they identify new opportunities for how AI can be used to an agency advantage.
The purpose of this thesis is to discuss how artificial intelligence is impacting advertising agencies and their employees. Specifically, the paper investigates the threats and opportunities of using artificial intelligence as an advertising tool for agencies. I will focus on how advertisers are utilizing AI in their personal and work use, their concerns within the integration of AI, and how they are incorporating it into their personal lives as well as their career. I will ultimately compile what I have learned from existing sources with industry interviews I conduct of advertising agency employees, then offer 3 recommendations for how advertisers can navigate the unknown territory of AI.
ContributorsSchachenman, Kyra (Author) / Giles, Charles (Thesis director) / Schlacter, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor)
Created2024-05
Description
The GOATGENE is a niche sports and activities based company that provides educational trainings, live events and tournaments, online media, and products and apparel. The goal of the company is to provide a way for our community to learn about new sports or activities and then try them out to see if they are interested in them, all the while being able to be a part of a growing community.
ContributorsMcGuire, Aidan (Author) / Tunelius, Wesley (Co-author) / Forster, Samantha (Co-author) / Sigmund, Charlie (Co-author) / Bryne, Jared (Thesis director) / Dong, Xiodan (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2024-05
Description
Explaining this new era of Conference Realignment in College Athletics
ContributorsReilly, Nicholas (Author) / Bonfiglio, Thomas (Thesis director) / Kota, Ryan (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor)
Created2024-05
Description
In this project, I delve into the impact of AI-driven personalization on consumer behavior and engagement in the context of emerging e-commerce startups. After working with several startups at Founder LABS, I focused my attention on the application of AI in enhancing email marketing strategies. This area of research provides insights into how personalized content drives consumer engagement and improves business outcomes. In addition, I gained hands-on experience from working as a business consultant for companies such as KRUSH and Donut Peddler, solving their unique challenges and helping to optimize their operations.
ContributorsChou, Chihhsuan (Author) / Akhter, Aliza (Co-author) / Bautista, Hariette (Co-author) / Flores, Lea (Co-author) / Guan, Jessica (Co-author) / Kim, Min (Co-author) / Qin, Annie (Co-author) / Shosten, Madison (Co-author) / Byrne, Jared (Thesis director) / Lee, Christopher (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor)
Created2024-05
Description
In an increasingly technological world, people are spending more time inside than ever and less time outside with one another. Our goal is to create a new game that gets people off the couch and on their feet, spending quality time together. Three Way is a student-led effort to put an innovative spin on typical lawn games seen at tailgates and backyard barbecues, such as Cornhole and KanJam. Our mission is to bring new life to classic American tailgate games and provide outdoor fun to students and families alike for decades to come. The tailgate game industry is one that has seen little innovation over time as favorites like cornhole have been dominant standouts for many years. Even with this lack of new products, this industry has still consistently grown for the last 4 decades and is projected to continue to grow over the next decade. We believe that because of this growth, there is room for a new product in this space. Collectively, we have played a variety of sports in our lives, most notably football, basketball, baseball, golf, and hockey, and are very passionate about sports in general. We believe our extensive experience in sports gives us an advantage over competitors in the industry.
ContributorsIlardi, Nicolas (Author) / Botvinnik, Nicolas (Co-author) / Ponteras, Preston (Co-author) / Gaunt, Harrison (Co-author) / Byrne, Jared (Thesis director) / Pierce, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Information Systems (Contributor)
Created2024-05
DescriptionThree Way is a student led effort to put an innovative spin on typical lawn games seen at tailgates and backyard barbeques. Our mission is to bring life to class American tailgate games and provide outdoor fun for students and families alike for decades to come.
ContributorsGaunt, Harrison (Author) / Botvinnik, Nicolas (Co-author) / Ilardi, Nicolas (Co-author) / Ponteras, Preston (Co-author) / Byrne, Jared (Thesis director) / Pierce, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / Department of Marketing (Contributor)
Created2024-05