Description
Do response advertisements influence individuals’ evaluations of political candidates and vote preferences? This dissertation explores the impact of response advertisements on citizens’ expressed vote preferences and favorability towards political candidates. This project utilized an original focus group to determine citizens feelings regarding American political campaigns more generally and attitudes towards negative campaigning more specifically, including how candidates should respond when attacked. Additionally, an experiment was conducted to determine which type of response advertisements influences citizen attitudes most.
Details
Contributors
- Dempsey, Matthew (Author)
- Fridkin, Kim (Thesis advisor)
- Kenney, Patrick (Committee member)
- Ramirez, Mark D. (Committee member)
- Arizona State University (Publisher)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2020
Topical Subject
Resource Type
Language
- eng
Note
- Doctoral Dissertation Political Science 2020
Additional Information
English
Extent
- 131 pages