Full metadata
Title
Marketing and Sales in the Architecture and Design Industry
Description
Big Red Rooster is an national architecture and design firm. A comprehensive marketing analysis of Big Red Rooster (BRR) was completed. The company history was reviewed, along with its current strategies and goals for the future. The analysis contained the purpose of the marketing plan, a situation analysis, a SWOT analysis, marketing strategy and recommendations, and the marketing mix. Inclusive situation analysis was an examination of BRR itself, its customers, clients, competitors, the industry climate and its collaborators. The SWOT analysis investigated BRR's strengths, weaknesses, opportunities, and threats, while the marketing strategy and recommendations describes Big Red Rooster's segmentation, targeting and positioning of its services. The marketing mix contained the 7 P's of service marketing including a description of BRR's product, place promotion, price, people, process and physical appearance. Following this marketing plan was a needs analysis, in which six marketing and sales techniques were devised that are to be implemented in the near future.
Date Created
2013-05
Contributors
- Erickson, Daniel Patrick (Author)
- Hutt, Michael (Thesis director)
- Ostrom, Amy (Committee member)
- Hasulak, Don (Committee member)
- Barrett, The Honors College (Contributor)
- Department of Marketing (Contributor)
Topical Subject
Resource Type
Extent
39 pages
Language
Copyright Statement
In Copyright
Primary Member of
Series
Academic Year 2012-2013
Handle
https://hdl.handle.net/2286/R.I.17080
Level of coding
minimal
Cataloging Standards
System Created
- 2017-10-30 02:50:57
System Modified
- 2021-08-11 04:09:57
- 2 years 8 months ago
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