Full metadata
Title
The Importance of Online Branding and Targeted Social Media Campaigns within the Restaurant Industry
Description
In order to explore the importance of online branding and social media in the restaurant industry, this thesis will apply concepts from the literature review to Hennessey's Tavern Inc. The purpose of this project is to present research and create a campaign based upon these findings that will help Hennessey's Tavern Inc. improve its online presence and social media, starting with its 10 Hennessey's Tavern locations. The deliverables and research will provide Hennessey's Tavern Inc. with a detailed audit of its current brand and ways in which it can be improved.
Date Created
2016-12
Contributors
- Brightwell, Taylor Nicole (Author)
- Wu, Xu (Thesis director)
- Matera, Fran (Committee member)
- Bovio, Sonia (Committee member)
- Walter Cronkite School of Journalism and Mass Communication (Contributor)
- Department of Marketing (Contributor)
- Barrett, The Honors College (Contributor)
Topical Subject
Resource Type
Extent
82 pages
Language
Copyright Statement
In Copyright
Primary Member of
Series
Academic Year 2016-2017
Handle
https://hdl.handle.net/2286/R.I.42676
Level of coding
minimal
Cataloging Standards
System Created
- 2017-10-30 02:50:58
System Modified
- 2021-08-11 04:09:57
- 2 years 8 months ago
Additional Formats