Description
Artificial intelligence (AI) is a burgeoning technology, industry, and field of study. While interest levels regarding its applications in marketing have not yet translated into widespread adoption, AI holds tremendous potential for vastly altering how marketing is done. As such, AI in marketing is a crucial topic to research.
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Contributors
- Cannella, James (Author)
- Ostrom, Amy (Thesis director)
- Giles, Charles (Committee member)
- Department of Marketing (Contributor)
- Department of Management and Entrepreneurship (Contributor)
- Barrett, The Honors College (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2018-05
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