Full metadata
Title
Circular Packaging Business Proposal for Isagenix International
Description
This proposal lays out the business case for Isagenix International to adopt circular packaging that is compatible with the circular economy. I first give a brief background on plastic packaging and the environmental risks that go along with it. After explaining how a linear economy is unsustainable, I introduce the concept of a circular economy. I then explain the competitive advantages that Isagenix can gain over its competitors from pursuing circular or sustainable packaging, and provide a benchmarking analysis of other companies’ sustainable packaging goals. After establishing the reasons that Isagenix should pursue this initiative, I go into an explanation of how Isagenix should design packaging for circularity and educate consumers on how to recycle their packaging products. Lastly, I propose my three recommendations for action that Isagenix should start with to begin transitioning all of their packaging to be circular.
Date Created
2019-05
Contributors
- Patel, Tanvi (Author)
- Dooley, Kevin (Thesis director)
- Cloutier, Scott (Committee member)
- Department of Supply Chain Management (Contributor)
- School of Sustainability (Contributor)
- Barrett, The Honors College (Contributor)
Topical Subject
Resource Type
Extent
30 pages
Language
Copyright Statement
In Copyright
Primary Member of
Series
Academic Year 2018-2019
Handle
https://hdl.handle.net/2286/R.I.52504
Level of coding
minimal
Cataloging Standards
System Created
- 2019-04-16 12:06:26
System Modified
- 2021-08-11 04:09:57
- 2 years 9 months ago
Additional Formats