Theses and Dissertations
This collection includes both ASU Theses and Dissertations, submitted by graduate students, and the Barrett, Honors College theses submitted by undergraduate students.
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ContributorsGuttilla, Joshua (Author) / Everett, Ryan (Co-author) / Gomez, Dominic (Co-author) / Kovalcik, Richard (Co-author) / Reynolds, TJ (Co-author) / Byrne , Jared (Thesis director) / Giles, Charles (Committee member) / Barrett, The Honors College (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2024-05
ContributorsGuttilla, Joshua (Author) / Everett, Ryan (Co-author) / Gomez, Dominic (Co-author) / Kovalcik, Richard (Co-author) / Reynolds, TJ (Co-author) / Byrne , Jared (Thesis director) / Giles, Charles (Committee member) / Barrett, The Honors College (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2024-05
ContributorsGuttilla, Joshua (Author) / Everett, Ryan (Co-author) / Gomez, Dominic (Co-author) / Kovalcik, Richard (Co-author) / Reynolds, TJ (Co-author) / Byrne , Jared (Thesis director) / Giles, Charles (Committee member) / Barrett, The Honors College (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2024-05
ContributorsGuttilla, Joshua (Author) / Everett, Ryan (Co-author) / Gomez, Dominic (Co-author) / Kovalcik, Richard (Co-author) / Reynolds, TJ (Co-author) / Byrne , Jared (Thesis director) / Giles, Charles (Committee member) / Barrett, The Honors College (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2024-05
Description
This research examines supply chain performance and antecedents to better supply chain performance in manufacturing organizations, with a focus on manufacturing organizations following engineer-to-order and assemble-to-order production models. The variables of supply chain integration, internal communication, employee satisfaction, leader support, and the alignment of information and communication technology are empirically supported in affecting supply chain performance, and thus carry managerial and organizational implications in how they can be influenced, ideally for the benefit of manufacturing organizations. The data gathered for this study was obtained through interviews with sourcing professionals, as well as surveys distributed to corporate manufacturing employees. The findings on these variables fall in line with previous research explored in the report, adding credibility to previous studies, as well as their associated recommendations and implications. Organizational management and leadership, to improve supply chain performance, must strategically integrate information and communication technology, be clear and consistent in their messaging to employees, engage in effective conflict resolution, and provide support for necessary transparency and communication-enhancing initiatives.
ContributorsKoeppen, Matthew (Author) / Wiedmer, Robert (Thesis director) / Hogan, Michael (Committee member) / Barrett, The Honors College (Contributor) / Department of Management and Entrepreneurship (Contributor) / Department of Supply Chain Management (Contributor)
Created2024-05
Description
This project explores how reckless capitalism has distorted the American Dream, causing a decline in the quality of life for the average citizen. It reflects on the current financial struggles, noting the reality that over 60% of Americans live paycheck to paycheck, the high rate of childhood poverty, and the extreme wealth disparity exemplified by the fact the top three richest billionaires own more wealth than the bottom half of our population. The thesis critiques government alignment with corporate interests, influenced by modern corporations that project a facade of social and environmental responsibility. Drawing from Joel Bakan's insights in "The New Corporation: How 'Good' Corporations Are Bad for Society", it exposes these companies' selective advocacy for social and environmental issues, prioritized only when profit margins are unaffected. At the end of the day, these corporations aren’t acting out of the kindness of their heart, as having a socially responsible model yields economic benefits, reputation boosts, and marketing advantages.
ContributorsBrogan, Troy (Author) / Sturgess, Jessica (Thesis director) / Pino, Rudy (Committee member) / Barrett, The Honors College (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2024-05
Description
This thesis explores the strategies utilized when branding and marketing an artist. This idea was inspired by how Taylor Swift's Eras Tour has captured headlines consistently for over a year now. This thesis will discuss how aspects of Taylor Swift’s brand - her core values, fan engagement, co-creation, fear of missing out, scarcity appeal, and nostalgia - have promoted her success. The thesis will then consider what marketing and branding elements led to this phenomenon that an aspiring, or developed, artist can learn from and implement in their career.
ContributorsHaenszel, Alexis (Author) / Gray, Nancy (Thesis director) / Wormley, Alexandra (Committee member) / Barrett, The Honors College (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Management and Entrepreneurship (Contributor) / Department of Finance (Contributor)
Created2024-05