Theses and Dissertations
This collection includes both ASU Theses and Dissertations, submitted by graduate students, and the Barrett, Honors College theses submitted by undergraduate students.
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- Creators: Department of English
The work is based in anxieties, but its media influences are a strong indicator of tone and concept. At the very least, they helped me articulate why I wanted to work on a graphic novel on a post-climate change Sonoran. This desert that I’ve grown used to will change irrevocably, but it will be a new frontier to explore while the old will become a loss to mourn. This cycle of change is something I want to highlight in my work: we can worry, mourn, and fear, but there’s going to be something new.
New Sonoran is a graphic novel based upon the journey of Sage, a cartographer and anthropologist who travels the desert, annotating maps and studying a desert irrevocably affected by global climate change. As she catalogues the changes and losses in this new landscape, she learns how residents have adapted, and how people may still relate to the land.
This trans-disciplinary thesis questions how theories of generification are useful in clarifying misunderstood literature and the role of similar, f¬¬ormulaic narratives in literary business. It attempts to answer the question through four parts: defining generification and related business marketing topics; a literary case study centering on Frankenstein; a second case study on the poem “The Road Not Taken”; and, an application of the demonstrated ideas to Young Adult (YA) publishing trends of 2005-2015. The first section concludes that the presence of a formula, created through the theories of heroic journeys and archetypes, lends itself to generification in literary marketing as publishing houses attempt to find the next virally successful narrative. The first case study, focused on Mary Shelley’s Frankenstein, establishes the existence of generification throughout the work’s life, attributing the generification to her characterization of both Doctor and Creature as antiheroes, a purposeful overlap leading to centuries of misinterpretation. The second case study centers around Robert Frost’s poem “The Road Not Taken”, concluding that in this situation generification greatly impacted both the legacy of the work and the image of the author. The section examines the role of Americanization in the confabulation of both the poem and the author, proving that the butchered interpretation greatly damages the reading of the poem. Finally, this paper takes the established concept of generification, along with related ideas such as narrative economics and formula fiction, and applies these ideas to an analysis of the YA publishing industry. It concludes that the simple existence of fandom culture creates a paradox: the fandom demands a constant stream of quality narratives, both inciting and rejecting any purposeful generification attempted on the part of the publishers.