Theses and Dissertations
This collection includes both ASU Theses and Dissertations, submitted by graduate students, and the Barrett, Honors College theses submitted by undergraduate students.
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- Creators: Houck, Olivia Kathryn
- Creators: Norton, Kay
Description
ABSTRACT A survey of board-certified music therapists who identified themselves as self-employed was conducted to examine current methods of marketing related to planning, positioning, promotion, and implementation within a music therapy private practice or contracting model, as well as identify trends in marketing methods as compared to prior research. Respondents (n=273) provided data via online survey as to current marketing practices, assessment of personal marketing skills, and views on marketing's overall role in their businesses. Historical, qualitative, and quantitative distinctions were developed through statistical analysis as to the relationship between respondents' views and current marketing practices. Results show that self-employed music therapists agree marketing is a vital part of their business and that creating a unique brand identity is necessary to differentiate oneself from the competition. A positive correlation was identified between those who are confident in their marketing skills and the dollar amount of rates charged for services. Presentations, websites, and networking were regarded as the top marketing vehicles currently used to garner new business, with a trend towards increased use of social media as a potential marketing avenue. Challenges for respondents appear to include the creation and implementation of written marketing plans and maintaining measurable marketing objectives. Barriers to implementation may include confidence in personal marketing skills, time required, and financial constraints. The majority of respondents agreed that taking an 8-hour CMTE course regarding marketing methods for self-employed music therapists would be beneficial.
ContributorsTonkinson, Scott (Author) / Crowe, Barbara J. (Thesis advisor) / Rio, Robin (Committee member) / Norton, Kay (Committee member) / Arizona State University (Publisher)
Created2014
Description
This collaborative, creative project includes 100 music therapy interventions for all ages including children 0-18, young adults 19-25, adults 26-65, and older adults/geriatrics 65-death. Five goal areas are focused on for each of the four populations. These goal areas are cognitive, social, physical, emotional, and behavioral. Each intervention was modeled after Duerksen's (1978) five ways in which music can be used as a organizational, helpful, learning tool: (1) Music as a carrier of information (2) Music as a reinforcer (3) Music as a background for learning (4) Music as a physical structure for the learning activity (5) Music as a reflection of skills or processes learned. The creative possibilities of interacting musically with clients of all ages and levels of functioning are what led us to create this project. The wide variety of populations covered in this project include children on the autism spectrum, young adults suffering from depression, and geriatrics exhibiting symptoms of Dementia. This book encompasses all of these populations and more, providing client-centered activities to use in music therapy sessions. This project was created with the intention of sharing it with fellow students and peers, as well as for the future use of ourselves in our internship experiences and careers.
ContributorsHouck, Olivia Kathryn (Co-author) / Morrison, Sydney (Co-author) / Crowe, Barbara (Thesis director) / Rio, Robin (Committee member) / Barrett, The Honors College (Contributor) / School of Music (Contributor)
Created2014-05