Theses and Dissertations
This collection includes both ASU Theses and Dissertations, submitted by graduate students, and the Barrett, Honors College theses submitted by undergraduate students.
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Description
With the United States' diverse group of people, diverse set of beliefs and diverse cultural backgrounds, it’s no wonder that over the last few decades there has been a 51 percent increase in second-generation Americans in the United States (Child Trends, 2018). Though each of these second- and third-generation Americans experience life in the U.S. vastly different, the common steps of self-identity, acculturation and assimilation persist. However, what is often missed with this seemingly linear process is the delineating step: retro acculturation. Their sense of disconnect sparks a feeling of blurred identity, introducing the phenomenon of retro- acculturation, or an individual’s conscious efforts to connect to their heritage in new ways. Understanding the “why” behind this revelation is essential in understanding the “how”- or the actions taken by the individual to connect with their withdrawn culture. A deeper understanding of retro-acculturation and its processes is essential to leveraging a successful marketing effort in order to reach this demographic. As this population steadily reaches a larger population and quickly gains consumer buying power, it is important to be taking note of new and innovative ways of making lasting impressions on this demographic. This study focuses on exploring and discovering why individuals experience retro-acculturation and their triggers, as well as what approaches they use to connect to their heritage culture. Additionally, the insights gained were leveraged to provide recommendations as to how business can more effectively market to reach this demographic.
ContributorsHanson, Rebecca Jane (Co-author) / Burgess, Julia (Co-author) / Montoya, Detra (Thesis director) / Riker, Elise (Committee member) / School of International Letters and Cultures (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
This project involved the researchers conducting interviews at the Saint Vincent de Paul homeless shelter in downtown Phoenix. Interviews were transcribed into quantifiable data that was then used for data analysis. Our goal was to see how effective, or ineffective, the shelter was at improving the lives of its clients. Ultimately, our research suggests that the shelter does improve the lives of individuals experiencing homelessness. We hope this research will be used as evidence to support the shelter's efforts to receive more funding to improve its services.
ContributorsStein, Adam (Author) / Blakeman, Alec (Co-author) / Morgan, Alaina (Co-author) / Legg, Eric (Thesis director) / Riker, Elise (Committee member) / Barrett, The Honors College (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2022-05
Description
In this thesis, we surveyed homeless individuals at the Saint Vincent de Paul homeless shelter to discover any trends amongst the homeless population in the areas of mental health and quality of life, as well as the effectiveness of the shelter for homeless individuals. Our overall findings show us that not only is the shelter successful in assisting homeless individuals in their daily lives and quality of lives, but friends and family play a crucial role in supporting homeless individuals as well.
ContributorsMorgan, Alaina (Author) / Stein, Adam (Co-author) / Blakeman, Alec (Co-author) / Legg, Eric (Thesis director) / Riker, Elise (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / School of Art (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2022-05