Theses and Dissertations
This collection includes both ASU Theses and Dissertations, submitted by graduate students, and the Barrett, Honors College theses submitted by undergraduate students.
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- Creators: Norton, Kay
Description
The number of Brazilian immigrants in the United States has greatly increased over the past three decades. In Phoenix, Arizona, this population increase reveals itself through a greater number of large Brazilian cultural events and higher demand for live Brazilian music. Music is so embedded in Brazilian culture that it serves as the ideal medium through which immigrants can reconnect to their Brazilian heritage. In this thesis, I contend that Brazilian immigrants in Phoenix, Arizona maintain their identity as Brazilians through various activities extracted from their home culture, the most prominent being musical interaction and participation. My research reveals three primary factors which form a foundation for maintaining cultural identity through music within the Brazilian immigrant community in Phoenix. These include the common experiences of immigration, diasporic identity, and the role of music within this diaspora. Music is one of the stronger art forms for representing emotions and creating an experience of relationship and connections. Music creates a medium with which to confirm identity, and makes the Brazilian immigrant population visible to other Americans and outsiders. While other Brazilian activities can also serve to maintain immigrants' identity, it is clear to me from five years of participant-observation that musical interaction and participation is the most prominent and effective means for Brazilians in Phoenix to maintain their cultural identity while living in the U.S. As a community, music unites the experiences of the Brazilian immigrants and removes them from the periphery of life in a new society.
ContributorsSwietlik, Amy (Author) / Solís, Ted (Thesis advisor) / Norton, Kay (Committee member) / Pilafian, Sam (Committee member) / Arizona State University (Publisher)
Created2012
Description
ABSTRACT A survey of board-certified music therapists who identified themselves as self-employed was conducted to examine current methods of marketing related to planning, positioning, promotion, and implementation within a music therapy private practice or contracting model, as well as identify trends in marketing methods as compared to prior research. Respondents (n=273) provided data via online survey as to current marketing practices, assessment of personal marketing skills, and views on marketing's overall role in their businesses. Historical, qualitative, and quantitative distinctions were developed through statistical analysis as to the relationship between respondents' views and current marketing practices. Results show that self-employed music therapists agree marketing is a vital part of their business and that creating a unique brand identity is necessary to differentiate oneself from the competition. A positive correlation was identified between those who are confident in their marketing skills and the dollar amount of rates charged for services. Presentations, websites, and networking were regarded as the top marketing vehicles currently used to garner new business, with a trend towards increased use of social media as a potential marketing avenue. Challenges for respondents appear to include the creation and implementation of written marketing plans and maintaining measurable marketing objectives. Barriers to implementation may include confidence in personal marketing skills, time required, and financial constraints. The majority of respondents agreed that taking an 8-hour CMTE course regarding marketing methods for self-employed music therapists would be beneficial.
ContributorsTonkinson, Scott (Author) / Crowe, Barbara J. (Thesis advisor) / Rio, Robin (Committee member) / Norton, Kay (Committee member) / Arizona State University (Publisher)
Created2014