Theses and Dissertations

After years of urban blight, Detroit is experiencing a new phase of revitalization spurred by large corporations and entrepreneurs moving into the city. These efforts have largely excluded longtime residents and negate the community led projects that have been operating in the city for years. The city government works with corporations to place an emphasis on business ventures rather than the citizens living in Detroit.Through looking at archival newspapers, a narrative of self-reliance by Detroit residents shows that community organizations are much more effective to the overall survival of Detroiters than corporations.

For this thesis, I analyzed the discourse and content of Proposition 22, a California law which defined all workers utilizing gig-based apps to sell services as independent contractors meaning they were not legally entitled to certain protections such as minimum wage. The law was overturned in court in 2020, however, the advertisements in favor of and discourse behind the law has had a continued impact on all workers. Because of this it is important to examine and conceptualize the ideologies behind the law in order to understand how it was able to pass in a state which tends to vote in favor of increasing employee rights and regulation of industries. To do so, I utilized two methods of analysis, a discourse analysis of legal documents and a content analysis of advertisements. The former revolves around analyzing the discourse and ideologies around two versions of the legislation which were shown to the public, while the latter analysis categorizes and examines the implications of various advertisements utilized by companies to support the proposition. Ultimately, gig companies created an effective campaign that was able to repackage neoliberal deregulation for the general public while actively misrepresenting information around the law leading to long lasting effects that continue to harm workers while lining the pockets of investors despite its overturning.