Theses and Dissertations
This collection includes both ASU Theses and Dissertations, submitted by graduate students, and the Barrett, Honors College theses submitted by undergraduate students.
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- Creators: Department of English
Description
The purpose of this essay is to explain how celebrities manage their brand, as an image and commodity, using social media. Merriam-Webster defines "celebrity" as the "state of being celebrated." This essay will continue to explain how this state of celebration is a manufactured idea by the individual and the media's portrayal. Celebrities are "well-known for their well-knowness" (Boorstin, 1961, p. 58). Boorstin (1961) explains celebrities achieve fame not for their achievements, but by creating a unique personality (as cited in Turner, 2004). Crowd culture, networks, and audience knowledge are tools celebrities must use to navigate digital nuances. They must manage performance of self, adhere to internet social norms, and the obsessive fame culture. Celebrities are often referred to have "star power" and have a certain "charisma." This cultural identity is "negotiated and formed" contrived by a team through promotion, publicity, and advertising (Turner, 2004). Celebrities market themselves through branded content, media used to promote a product, on their social media pages while targeting crowd cultures. Networks truly define how celebrities must brand themselves on social media. This person-to-person contact establishes fan and consumer connections that build the celebrity's base and following. Despite campaigning in a digital world, it goes back to people connecting with people, not accounts linking to accounts. Celebrities manufacture all of these strategies and tactics as they market themselves as a commodity to target crowd culture audiences. This is why targeting crowd cultures is vitally important for celebrities. This essay explores the techniques of select celebrities as they succeed and fail navigating digital nuances.
ContributorsPierce, Ellen (Author) / Jacoby, Jim (Thesis director) / Himberg, Julia (Committee member) / Department of English (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2017-12
Description
This thesis aims to analyze and explain the resurgence of the superhero genre, particularly in recent cinema, directly following the terrorist attacks on September 11, 2001. It will also deconstruct the current American political landscape and define how popular culture has historically reflected real-world issues. The study draws heavily on the political ideology of neoliberalism and Henry Jenkins' media theory of convergence culture. I ultimately argue in the course of the analysis that viewers of these superhero films, regardless of their interest in comic books, cathartically release their fears and post-9/11 anxiety through cinematic escapism. It will also relay the evolution of the superhero in the last seventy years as a way to show the effects current events have on popular culture and history, using Captain America and Iron Man as examples of shifting American values.
ContributorsWalker, Lindsay Anne (Author) / Facinelli, Diane (Thesis director) / Himberg, Julia (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Department of English (Contributor)
Created2014-05
Description
Descent is a modern television adaptation of Dante's Inferno, in which the main characters must navigate the levels of the Dark Web instead of Hell. This Creative Project includes the script for the first episode of this series, as well as episode summaries for each of the 10 episodes in the first season.
ContributorsSchroeder, Elizabeth Marie (Author) / Bradley, Christopher (Thesis director) / Himberg, Julia (Committee member) / Winters, Justin (Committee member) / Department of English (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2020-12
Metamorphosis Behind the Closet Door: Analysis of Queer identities through Monstrous Transformations
Description
Queer individuals are frequently perceived as ‘the Other’ and thus, ‘the Other’ that exists in the imagination of writers as creatures and monsters to terrify audiences frequently take on queer characteristics. However, to examine these monsters, their transformations, and the communities that connect to them further, we must step away from the cis, straight view of ‘normality’ and attempt to discuss the creature from within. This paper aims to examine the experiences of individual queer identities as they transition out of assumed heteronormativity and into ‘the Other’ themselves through the monsters that each identity aligns itself with narratively.
Contributorsvan Doren, Claire (Author) / Irish, Jennifer (Thesis director) / Himberg, Julia (Committee member) / Barrett, The Honors College (Contributor) / Department of English (Contributor) / School of Social Transformation (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor)
Created2023-12