Theses and Dissertations
This collection includes both ASU Theses and Dissertations, submitted by graduate students, and the Barrett, Honors College theses submitted by undergraduate students.
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Our company, Habitual Health, is a holistic health firm with the goal to provide the Arizona State University students with awareness of healthy practices. Our Founders Ava Bobbs, Mario DiVenere, and Jack Hammond have found that students have a severe lack of knowledge involving healthy practices, including but not all limited to diet, fitness, and cooking. This is where Habitual Health comes in, we are going to bridge the gap between the lack of information about healthy initiatives and the implication that living a healthy lifestyle is too expensive, difficult, and time consuming.
“The Power of Family in Entrepreneurship: The Story of Avanti Ristorante” is a thesis project with a dual purpose: to preserve family history, and to explore and learn from the entrepreneurial journey of the DiMarzio and Mancini families. After emigrating from Italy to the United States, these two families opened Avanti, and Italian restaurant in Cheyenne, WY. Through decades of hard work, they made immeasurable impact on their community. Their story told through the medium of an 18-minute documentary film. The film features in-depth interviews with Marisa DiMarzio, Gino DiMarzio, Roberto Mancini, and Lucia Manici, supported by photos and artifacts from their thirty year tenure as restaurateurs. Viewers of the film will glean valuable lessons about the importance of a dedication to service as the driving force behind successful entrepreneurship. The documentary can be viewed via the link in the PDF, or on the Center for Entrepreneurship YouTube channel: https://www.youtube.com/channel/UCfQhW4j8hReH6Lgeuy5hmdQ
New Leaf was founded with the mission to address the environmental, health, and sustainability consequences of paper production today. We explored the sourcing and foundations of paper needs, supporting our assumption that paper can be created from agricultural waste. We solidified a business plan using agricultural waste after considerable sourcing research and expert and consumerism input. We determined that using forest foliage that is a potential fire hazard from a national forest could be used as a source to make alternative paper as well as contribute to sustainability efforts.
Marketing In The Digital Age, or MITDA is a start-up business that provides seminars and lectures on digital media marketing and social media algorithms to ASU students and small businesses. We work with social media influencers to host lectures and seminars on brand awareness at ASU, and then offer classes and consulting to small-businesses who are looking to expand their online brand awareness. The content that we focus on compromises many different aspects of digital media marketing: platform specific algorithms, trends, digital media content creation (such as Photoshop and Canva), influencer brand deals and sponsorships, and influencer consultations. With MITDA, ASU students and small businesses have the opportunity to hop on quick trends, build a marketable brand to Generation Z, and learn how to stay relevant in the new marketing world of influencers and content creators.