Theses and Dissertations
This collection includes both ASU Theses and Dissertations, submitted by graduate students, and the Barrett, Honors College theses submitted by undergraduate students.
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The thesis document describes in detail the decision making process and research that went into each step in the process of designing, coding, launching, and marketing a mobile game. This includes major challenges and methodologies for overcoming them or changing course as well as significant revisions that were made to the game upon receiving market and user feedback. The game, Sheep In Space, was launched on to the Windows Phone 8 marketplace initially via the use of the GameMaker: Studio game engine. From there, following a series of revisions Sheep In Space launched on the Android marketplace and has been undergoing further changes before the final launch to iOS. The revision and launch strategy was determined based off of market feedback from a variety of facets, including direct word of mouth, reviews, downloads, analytics data, and social media reaction.
ContributorsGagliano, Laura Katherine (Author) / Prince, Linda (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / Department of Information Systems (Contributor) / School of Historical, Philosophical and Religious Studies (Contributor)
Created2014-12
Description
As the poverty level increases in Arizona, so does the opportunity gap between high- income and low-income students. We believe that all youth regardless of their zip code, the color of their skin, or their family background should see themselves as leaders and scholars in the community. Access to higher education, quite simply should be attainable for all students. The New American University charter that ASU has adopted is inspiring and groundbreaking. We believe this charter underscores the significance of equal access to education. The REACH program embraces the urgency of educational inequity, by enhancing the potential success of high school teenagers, who attend the Boys & Girls Club \u2014 Ladmo Branch in Tempe, Arizona. REACH empowers youth to develop stronger leadership skills, while becoming more involved in their community. We provide an opportunity for these teens to engage in leadership discussions, receive college mentoring/tutoring, and connect with the community and resources that Arizona State University (ASU) has to offer. It is our hope that every REACH teen is inspired to apply for college. REACH strives to provide any support the teens require to be successful throughout the college testing and admission process. REACH works with multiple communities at Arizona State University including the Pat Tillman Scholars, Devils' Advocates, Honors Devils, Changemaker Central, Barrett, The Honors College and W. P. Carey School of Business to organize and lead a group of teens through a remarkable curriculum that will shape the way they view cultural diversity, educational achievement, and leadership. The weekly meetings consist of discussions, creative team-building, critical thinking exercises, and cultural awareness experiences. Demonstrating to the teens, administrators, volunteers, mentors, and tutors the rich culture that Tempe has to offer and the skills and experience that they have to offer their community as well. In this thesis will we present our work developing and implementing the REACH program at the Ladmo Branch of the Tempe Boys and Girls Club from the Spring of 2013 through the Spring of 2015. We will describe the structure of REACH, our weekly leadership curriculum, our assessment and evaluation method, and the supplemental programs that we instituted (i.e., tutoring and mentoring). We will reflect on our successes and the challenges that we faced over the span of three years. We will conclude our thesis with a critical analysis of the program as a whole in order to provide advice for others who want to create and engage in a sustainable, student lead, community action organization.
ContributorsBurba, Monica (Co-author) / Smith, Jenna (Co-author) / Mokwa, Michael (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / School of Politics and Global Studies (Contributor) / School of Sustainability (Contributor) / School of Historical, Philosophical and Religious Studies (Contributor) / School of International Letters and Cultures (Contributor)
Created2015-05
DescriptionBusiness Plan and Purchase Agreement for a private swim lesson business, FH Kids Academy.
ContributorsMeyers, Deven (Author) / Byrne, Jared (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / College of Health Solutions (Contributor) / Department of Management and Entrepreneurship (Contributor) / Dean, W.P. Carey School of Business (Contributor) / School of International Letters and Cultures (Contributor) / Department of Military Science (Contributor) / Department of Information Systems (Contributor)
Created2023-12
Description
The purpose of advertising is nearly always to persuade the viewer. Ads persuade us to buy products, to stop using products, to visit places, to vote for candidates, and more. When it comes to food marketing, advertisements often use appeals that have nothing to do with the taste or nutritional value of the food its selling. They may use scantily clad models, famous celebrities, striking images, and funny quotes. However, the same advertisement does not appeal across all demographics. Culture and society play a role in the way we perceive the ads presented to us. Amongst millennials (the generation born between 1985-2000), changes in social norms and ideologies have particularly influenced the content this generation prefers to see, even across different ethnic groups. The digital age has changed the world that millennials have reached adulthood in, and social media and globalization have made us more connected than ever. By studying the kinds of food advertisements that entice millennials and turn them away, we can find trends that are popular across all cultures in this age division as well as the appeals that may alienate certain groups.
ContributorsLujan-Flores, Adriana Elena (Author) / Wiessner, Pauline (Thesis director) / Eaton, John (Committee member) / School of International Letters and Cultures (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
An analysis of Major League Baseball (MLB) attendance drivers and fan segmentation strategies to identify ways in which teams can attract fans. Core elements of drivers and fan segmentation are identified then practically applied to three modern MLB franchises. The thesis concludes with recommendations for each of the chosen franchises, as well as, for MLB as a whole, outlining how the league and teams can more effectively serve their fanbase and improve attendance.
ContributorsMozilo, Dominick (Author) / Brown, Jake (Co-author) / Pleskovitch, Jack (Co-author) / Mokwa, Michael (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / Department of Economics (Contributor)
Created2022-05