Theses and Dissertations
This collection includes both ASU Theses and Dissertations, submitted by graduate students, and the Barrett, Honors College theses submitted by undergraduate students.
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- Creators: School of Politics and Global Studies
- Creators: Burton, Amani
Description
As the poverty level increases in Arizona, so does the opportunity gap between high- income and low-income students. We believe that all youth regardless of their zip code, the color of their skin, or their family background should see themselves as leaders and scholars in the community. Access to higher education, quite simply should be attainable for all students. The New American University charter that ASU has adopted is inspiring and groundbreaking. We believe this charter underscores the significance of equal access to education. The REACH program embraces the urgency of educational inequity, by enhancing the potential success of high school teenagers, who attend the Boys & Girls Club \u2014 Ladmo Branch in Tempe, Arizona. REACH empowers youth to develop stronger leadership skills, while becoming more involved in their community. We provide an opportunity for these teens to engage in leadership discussions, receive college mentoring/tutoring, and connect with the community and resources that Arizona State University (ASU) has to offer. It is our hope that every REACH teen is inspired to apply for college. REACH strives to provide any support the teens require to be successful throughout the college testing and admission process. REACH works with multiple communities at Arizona State University including the Pat Tillman Scholars, Devils' Advocates, Honors Devils, Changemaker Central, Barrett, The Honors College and W. P. Carey School of Business to organize and lead a group of teens through a remarkable curriculum that will shape the way they view cultural diversity, educational achievement, and leadership. The weekly meetings consist of discussions, creative team-building, critical thinking exercises, and cultural awareness experiences. Demonstrating to the teens, administrators, volunteers, mentors, and tutors the rich culture that Tempe has to offer and the skills and experience that they have to offer their community as well. In this thesis will we present our work developing and implementing the REACH program at the Ladmo Branch of the Tempe Boys and Girls Club from the Spring of 2013 through the Spring of 2015. We will describe the structure of REACH, our weekly leadership curriculum, our assessment and evaluation method, and the supplemental programs that we instituted (i.e., tutoring and mentoring). We will reflect on our successes and the challenges that we faced over the span of three years. We will conclude our thesis with a critical analysis of the program as a whole in order to provide advice for others who want to create and engage in a sustainable, student lead, community action organization.
ContributorsBurba, Monica (Co-author) / Smith, Jenna (Co-author) / Mokwa, Michael (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / School of Politics and Global Studies (Contributor) / School of Sustainability (Contributor) / School of Historical, Philosophical and Religious Studies (Contributor) / School of International Letters and Cultures (Contributor)
Created2015-05
Description
Major League Baseball (MLB) is home to the oldest sports fans out of the top major sports with 50% of their viewers 55 or older (Paul, 2017). To try and reverse this trend, the MLB has been experimenting with advanced technology to create various ticket programs that appeal to younger people; one of them being the Summer Pass. The pass has allowed casual and die-hard fan groups to purchase a monthly/season long subscription to attend as many home games for one flat rate. While current fans praise the concept of the Summer Pass, teams need to find a way to expand their fan base by influencing young, non-sport fans to start showing up to games. It is imperative for teams to expand their fan base by converting non-fans to fans, especially to a younger generation because of the customer lifetime value (CLV) they can bring to the team. According to Qualtrics, CLV is a measurement of how valuable a customer is to your company with an unlimited time span as opposed to just the first purchase (Qualtrics, 2019). Converting non-fans to fans at a younger age will improve the fan base by maintaining a stream of loyal fans. The Arizona Diamondbacks are fortunate enough to play in a city next to one of the largest college’s in the nation. Unfortunately, college students attending Arizona State University aren’t baseball fans. The Student Pass could be a cheap, efficient way to influence college students to attend Diamondbacks games in their free time.
To see what will influence people who aren’t fans of the Arizona Diamondbacks to start attending games, data was collected from students attending Arizona State University and they were categorized into different clusters based on their fan status. These clusters were analyzed based on the different levels of fandom each student identified as. The analysis found that students who aren’t sports fans are disinterested in purchasing the Student Pass to attend Diamondbacks games. Including Student Pass bundles with either a t-shirt, food credit voucher, or collectible/bobblehead will not influence their decision to attend Arizona Diamondbacks games. Implications of this study provide the next possible steps for the Arizona Diamondbacks and other MLB teams to use alternative measures that could potentially influence non-fans to attend games in hopes of them becoming a fan.
With hopes of increasing attendance rates through college students, a survey was created to target students at Arizona State University to determine how aware students are of the D-Backs Student Pass; and to offer a solution of how to increase attendance by penetrating Generation Z. The results from this study are intended to identify the different fan types at Arizona State University. A summary of key findings says:
1. Including ticket bundles as options for the Student Pass will not influence non-sports or Diamondbacks fans to attend games
2. Diehard Devin are willing to spend more on ticket bundles than the other fan groups that attend Diamondbacks games
3. The most popular ticket option is a $2 ticket to a Friday game
To see what will influence people who aren’t fans of the Arizona Diamondbacks to start attending games, data was collected from students attending Arizona State University and they were categorized into different clusters based on their fan status. These clusters were analyzed based on the different levels of fandom each student identified as. The analysis found that students who aren’t sports fans are disinterested in purchasing the Student Pass to attend Diamondbacks games. Including Student Pass bundles with either a t-shirt, food credit voucher, or collectible/bobblehead will not influence their decision to attend Arizona Diamondbacks games. Implications of this study provide the next possible steps for the Arizona Diamondbacks and other MLB teams to use alternative measures that could potentially influence non-fans to attend games in hopes of them becoming a fan.
With hopes of increasing attendance rates through college students, a survey was created to target students at Arizona State University to determine how aware students are of the D-Backs Student Pass; and to offer a solution of how to increase attendance by penetrating Generation Z. The results from this study are intended to identify the different fan types at Arizona State University. A summary of key findings says:
1. Including ticket bundles as options for the Student Pass will not influence non-sports or Diamondbacks fans to attend games
2. Diehard Devin are willing to spend more on ticket bundles than the other fan groups that attend Diamondbacks games
3. The most popular ticket option is a $2 ticket to a Friday game
ContributorsBurton, Amani (Author) / McIntosh, Daniel (Thesis director) / Eaton, John (Committee member) / Department of Marketing (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
This thesis explores the power of food to transcend cultural and racial borders and to act as a common ground, bringing people of all different backgrounds together. Through globalization, there is an increased movement of people from their homeland to different regions around the world and with this migration comes the spread of their culture and cuisine to new areas. This spreading of culture often creates friction and tension amongst other cultures, however as this thesis argues, with increased diversity, there is the great potential for greater interaction with other cultures and therefore greater appreciation. The key aspect of this thesis is the ways in which food can be used as a tool to overcome racial barriers and serve as a means of positive expression of a culture. I hope to show that by engaging with a culture through its cuisine, one can arguably build a greater appreciation for that culture and therefore lower their preconceived notions and stereotypes.
ContributorsZayanderoudi, Rana Patricia (Author) / Talebi, Shahla (Thesis director) / Eaton, John (Committee member) / School of Politics and Global Studies (Contributor) / Economics Program in CLAS (Contributor) / Department of Management and Entrepreneurship (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
In this thesis, I seek to identify the best practices that can lead to an increase in community service and volunteerism. After the loss of my mentor led me on a path to make a difference through community service, I decided that volunteerism is an especially important area of interest to understand. Through secondary research, I have identified the many benefits of volunteerism specifically mental health, professional development, and more. Then to explain what drives people to volunteer, I investigate three major theoretical frameworks which are self-determination theory (Deci and Ryan), functional theory (Clary and Snyder), and social responsibility theory (Cheng et al) and relate them to peoples’ motivation to volunteer. In addition to looking into these theories, it is important to understand some additional factors which are the effect of mandatory volunteerism, age, and the missions of different organizations on an individual’s desire to volunteer. After analyzing the prior research, I found that social responsibility drives group volunteerism, functional motivation is what explains individuals’ drives to participate in community service, and the self-determination can help explain what creates strong volunteer retention. Furthermore, mandatory volunteerism, age, and the goals of organizations can have signifigant impacts on people’s drive to get involved in community service. After investigating the prior research, I interviewed four managers of non-profits to see if their views aligned with my findings. There answers and views were found to be consistent with the ideas I drew from prior research and helped me conclude that organization must factor age, mandatory volunteerism, and the mission of their non-profit into recruitment and retention efforts. Furthermore, non-profits should understand social responsibility theory and functional theory to recruit volunteers effectivly, and self-determination theory to retain their volunteers.
ContributorsBarto, Amber (Author) / Ostrom, Amy (Thesis director) / Eaton, John (Committee member) / School of Politics and Global Studies (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05