Theses and dissertations

This collection includes both ASU Theses and Dissertations, submitted by graduate students, and the Barrett, Honors College theses submitted by undergraduate students. 

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PREDICTIVE ANALYTICS IN HOTEL RESERVATIONS

Description
Service providers in the hotel industry are interested in identifying the factors that contribute to consumers' choice of hotel booking method. In an effort to determine these factors we used the predictive analytic tool of logistic regression. In particular, we concentrated on the choice of booking directly on a hotel…

Service providers in the hotel industry are interested in identifying the factors that contribute to consumers' choice of hotel booking method. In an effort to determine these factors we used the predictive analytic tool of logistic regression. In particular, we concentrated on the choice of booking directly on a hotel website as compared to a third-party website. We found that consumers with children were 2.94 times more likely to use a hotel's website. We found that consumers who place a high importance on cost were 1.42 times more likely to use a third-party website for booking a hotel. These results could be useful for hotel marketing and sales representatives to better understand the preferences of their customers and improve the hotel reservation services provided. Predicting consumer needs and choices have the potential to optimize sales and increase profits.
ContributorsMolinaro, Erin Rose (Author) / Wilson, Jeffrey (Thesis director) / Dawson, Gregory (Committee member) / Barrett, The Honors College (Contributor) / Department of Supply Chain Management (Contributor) / Department of Finance (Contributor) / W. P. Carey School of Business (Contributor)
Created2015-05
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Ranking Factories When There Are Multiple Dimensions of Performance

Description
The authors (hereinafter, "the team") engaged in a consulting project with Honeywell Process Solutions, on behalf of the New Venture Group (nVg) The New Venture Group is a student-run management consulting firm within the W.P. Carey School of Business. Its purpose is to provide an experience that allows members to…

The authors (hereinafter, "the team") engaged in a consulting project with Honeywell Process Solutions, on behalf of the New Venture Group (nVg) The New Venture Group is a student-run management consulting firm within the W.P. Carey School of Business. Its purpose is to provide an experience that allows members to learn about management consulting by interacting with real clients doing value -adding work. Through this particular client engagement, the team was asked to research and develop a structured process that would allow Honeywell Process Solutions to usefully compare 22 factories to each other on a broad range of performance issues.
ContributorsClark, Alexander Kenneth (Co-author) / Lau, Branden (Co-author) / Brooks, Daniel (Thesis director) / Dawson, Gregory (Committee member) / Pfund, Michele (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / Department of Supply Chain Management (Contributor)
Created2013-05