Theses and dissertations

This collection includes both ASU Theses and Dissertations, submitted by graduate students, and the Barrett, Honors College theses submitted by undergraduate students. 

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A Study of League Influence on the Overall Health and Perceptions of Major League Baseball and the National Football League

Description
We were driven by the question: what is happening to the popularity of Major League Baseball? In order to answer this question we compared the league structure of Major League Baseball with that of the National Football League. We were able to speak with five former or current members of…

We were driven by the question: what is happening to the popularity of Major League Baseball? In order to answer this question we compared the league structure of Major League Baseball with that of the National Football League. We were able to speak with five former or current members of the respective leagues in order to gain some insight into how the two leagues operate. The main focus of our research was around the payroll structures of the two leagues as well as their revenue sharing policies. In the end, we discovered that Major League Baseball is becoming highly regionalized. The sport is still growing in popularity in terms of revenue and fan involvement, but it is becoming less popular on a national stage. The league is benefitting greatly from factors like the increasing importance of "TiVo proof programming" and a lack of competition. Each league is very different in its own right. While the NFL promotes a perception of competitive balance, Major League Baseball can be plagued by the negative perception it creates surrounding some of its smaller market teams.
ContributorsHeath, Cameron (Co-author) / Linamen, John (Co-author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Barrett, The Honors College (Contributor) / WPC Graduate Programs (Contributor) / Department of Marketing (Contributor) / Department of Finance (Contributor) / Department of Information Systems (Contributor) / School of Accountancy (Contributor)
Created2015-05

Take Me Out to the Ballgame: Marketing Efforts to Increase Student Attendance for Major League Baseball Games

Description

The goal of my thesis is to discover what fans, specifically students, want to see at the games and what different marketing efforts will encourage them to attend these games more frequently. I will also be analyzing what different factors of the game impact attendance the most to minimize these…

The goal of my thesis is to discover what fans, specifically students, want to see at the games and what different marketing efforts will encourage them to attend these games more frequently. I will also be analyzing what different factors of the game impact attendance the most to minimize these obstacles for consumers. I look at past research and trends when it comes to attendance, determining which factors and attributes of the game influence the students the most. Students are a portion of the target audience for the Diamondbacks which is the audience I will be focusing on. I conduct research to find the overall interest in sports and find out what influences students to attend games. The student ticket program with the Arizona Diamondbacks is available to all students over the age of 18, and I will find out how knowledgeable students are about this program along with their level of interest. I will then determine what steps the Diamondbacks should take next to combat the decreasing attendance levels.
ContributorsKenny, Carsen (Author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / Department of Finance (Contributor) / Department of Marketing (Contributor)
Created2023-05

Kenny_Spring_2023.pdf

ContributorsKenny, Carsen (Author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / Department of Finance (Contributor) / Department of Marketing (Contributor)
Created2023-05

Take Me Out to the Ballgame (1).pdf

ContributorsKenny, Carsen (Author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / Department of Finance (Contributor) / Department of Marketing (Contributor)
Created2023-05
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A Viable Solution for the Proliferation of Collegiate Athletics

Description
Collegiate athletes have long been deemed amateurs and have not been entitled to payment. However, recent law changes as well as social movements have made this a topic of discussion in the current sports climate. This thesis serves to educate the reader on the history of the NCAA, why athletes…

Collegiate athletes have long been deemed amateurs and have not been entitled to payment. However, recent law changes as well as social movements have made this a topic of discussion in the current sports climate. This thesis serves to educate the reader on the history of the NCAA, why athletes are currently not compensated, current actions being taken to compensate athletes, along with possible solutions. The historical section seeks to inform readers how we got to the current status of the NCAA, notably the NCAA’s assignment of amateur status to current collegiate athletes. This ties in to the analysis section which draws down the NCAA’s current rules and regulations regarding athlete compensation. The current changes section seeks to get the reader up to speed with the current climate of the NCAA. Lastly, the recommendations serve to offer the reader a source of consideration for how these issues can be approached moving forward given what we currently know.
These statements are backed by both primary and secondary data collections which were garnered at various NCAA member institutions. This thesis further explores opinions and views of other researchers and offers counterarguments to opinions regarding future actions deemed necessary by the NCAA. The thesis lays out the Issues, Analysis of the issues, draws conclusions and gives final recommendations. Strong consideration is given to the recent advancements in the areas of Name, Image and Likeness laws. It is further explored the avenues that NIL can create the greatest impact moving forward in the NCAA.
ContributorsKnight, Brendan W (Author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
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Weintraub Final Project (Spring 2022)

ContributorsWeintraub, Lauren (Author) / Keever, Tabitha (Co-author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor)
Created2022-05
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Weintraub Presentation (Spring 2022)

ContributorsWeintraub, Lauren (Author) / Keever, Tabitha (Co-author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor)
Created2022-05

The Marketing and Health Impacts/Results of Sports Medicine Rehabilitation Techniques

Description

Our thesis focuses on sports medicine and specific rehabilitation techniques, specifically Cupping, Scraping/Graston, and Normatec. It highlights the aspects of marketing and bioscience/health for these various sports medicine rehabilitation techniques. We highlighted how these are marketed, such as what they are advertised to do, while researching the health benefits and…

Our thesis focuses on sports medicine and specific rehabilitation techniques, specifically Cupping, Scraping/Graston, and Normatec. It highlights the aspects of marketing and bioscience/health for these various sports medicine rehabilitation techniques. We highlighted how these are marketed, such as what they are advertised to do, while researching the health benefits and results of the techniques, and if these techniques produced the best recovery effects, and are effective, for athletes.
ContributorsWeintraub, Lauren (Author) / Keever, Tabitha (Co-author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / Department of Marketing (Contributor)
Created2022-05