Theses and dissertations

This collection includes both ASU Theses and Dissertations, submitted by graduate students, and the Barrett, Honors College theses submitted by undergraduate students. 

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Strength Through Conflict: Understanding Ruth Gipps, Her Musical Voice, & Her Contributions to Oboe Repertoire

Description
Ruth Gipps was an English composer, performer, and conductor whose unique experiences and opinions shaped her compositional output and the musical world around her. Gipps was a conflicted individual throughout her life, facing challenges as an outsider in almost every area of her professional life: child prodigy turned adult musician,…

Ruth Gipps was an English composer, performer, and conductor whose unique experiences and opinions shaped her compositional output and the musical world around her. Gipps was a conflicted individual throughout her life, facing challenges as an outsider in almost every area of her professional life: child prodigy turned adult musician, outspoken conservative English composer positioned against a new international style, and woman in a male-dominated space as an orchestral performer and conductor. Perhaps as a result of her many struggles, she developed internal dissonances between her beliefs, her words, and her actions. These inner conflicts, manifesting in her musical voice as well as her work as a conductor, greatly impacted her career and oeuvre. Despite her inner turmoil, Gipps was always passionately and unapologetically expressive of her personality and beliefs, refusing to compromise or change her behavior even when it negatively impacted her reputation and opportunities. It was this intensity and dedication that enabled her to positively impact musicians in her life, whom she deeply cared about, and to communicate with performers and listeners of her compositions. This document reviews the literature about Gipps, which includes two books by Jill Halstead as well as several dissertations. Information from these sources directly addressing Gipps as well as other pertinent literature is used to explore the disconnects and conflicts that characterized Gipps’s life and music. A discussion of four of Gipps’s oboe family works, Kensington Gardens Suite, op. 2 (1938), The Piper of Dreams, op. 12b (1940), Oboe Concerto in D minor, op. 20 (1941), and Threnody, op. 74 (1990), relates these impactful conflicts to Gipps’s unique musical voice and her contributions to oboe repertoire.
ContributorsDeMouy, Laura Anne (Author) / Schuring, Martin (Thesis advisor) / Norton, Kay (Committee member) / Buck, Elizabeth (Committee member) / Arizona State University (Publisher)
Created2022
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Marketing in music therapy: a survey of self-employed music therapists to identify methods of marketing planning, positioning, promotion, and implementation

Description
ABSTRACT A survey of board-certified music therapists who identified themselves as self-employed was conducted to examine current methods of marketing related to planning, positioning, promotion, and implementation within a music therapy private practice or contracting model, as well as identify trends in marketing methods as compared to prior research. Respondents…

ABSTRACT A survey of board-certified music therapists who identified themselves as self-employed was conducted to examine current methods of marketing related to planning, positioning, promotion, and implementation within a music therapy private practice or contracting model, as well as identify trends in marketing methods as compared to prior research. Respondents (n=273) provided data via online survey as to current marketing practices, assessment of personal marketing skills, and views on marketing's overall role in their businesses. Historical, qualitative, and quantitative distinctions were developed through statistical analysis as to the relationship between respondents' views and current marketing practices. Results show that self-employed music therapists agree marketing is a vital part of their business and that creating a unique brand identity is necessary to differentiate oneself from the competition. A positive correlation was identified between those who are confident in their marketing skills and the dollar amount of rates charged for services. Presentations, websites, and networking were regarded as the top marketing vehicles currently used to garner new business, with a trend towards increased use of social media as a potential marketing avenue. Challenges for respondents appear to include the creation and implementation of written marketing plans and maintaining measurable marketing objectives. Barriers to implementation may include confidence in personal marketing skills, time required, and financial constraints. The majority of respondents agreed that taking an 8-hour CMTE course regarding marketing methods for self-employed music therapists would be beneficial.
ContributorsTonkinson, Scott (Author) / Crowe, Barbara J. (Thesis advisor) / Rio, Robin (Committee member) / Norton, Kay (Committee member) / Arizona State University (Publisher)
Created2014