Theses and Dissertations
This collection includes both ASU Theses and Dissertations, submitted by graduate students, and the Barrett, Honors College theses submitted by undergraduate students.
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- Creators: Li, Baoxin
Description
Social networking platforms have redefined communication, serving as conduits forswift global information dissemination on contemporary topics and trends. This research
probes information cascade (IC) dynamics, focusing on viral IC, where user-shared information
gains rapid, widespread attention. Implications of IC span advertising, persuasion,
opinion-shaping, and crisis response.
First, this dissertation aims to unravel the context behind viral content, particularly in
the realm of the digital world, introducing a semi-supervised taxonomy induction framework
(STIF). STIF employs state-of-the-art term representation, topical phrase detection,
and clustering to organize terms into a two-level topic taxonomy. Social scientists then
assess the topic clusters for coherence and completeness. STIF proves effective, significantly
reducing human coding efforts (up to 74%) while accurately inducing taxonomies
and term-to-topic mappings due to the high purity of its topics. Second, to profile the
drivers of virality, this study investigates messaging strategies influencing message virality.
Three content-based hypotheses are formulated and tested, demonstrating that incorporation
of “negativity bias,” “causal arguments,” and “threats to personal or societal core
values” - singularly and jointly - significantly enhances message virality on social media,
quantified by retweet counts. Furthermore, the study highlights framing narratives’ pivotal
role in shaping discourse, particularly in adversarial campaigns. An innovative pipeline
for automatic framing detection is introduced, and tested on a collection of texts on the
Russia-Ukraine conflict. Integrating representation learning, overlapping graph-clustering,
and a unique Topic Actor Graph (TAG) synthesis method, the study achieves remarkable
framing detection accuracy. The developed scoring mechanism maps sentences to automatically
detect framing signatures. This pipeline attains an impressive F1 score of 92%
and a 95% weighted accuracy for framing detection on a real-world dataset.
In essence, this dissertation focuses on the multidimensional exploration of information cascade, uncovering the context and drivers of content virality, and automating framing detection.
Through innovative methodologies like STIF, messaging strategy analysis, and
TAG Frames, the research contributes valuable insights into the mechanics of viral content
spread and framing nuances within the digital landscape, enriching fields such as advertisement,
communication, public discourse, and crisis response strategies.
ContributorsMousavi, Maryam (Author) / Davulcu, Hasan HD (Thesis advisor) / Li, Baoxin (Committee member) / Corman, Steven (Committee member) / McDaniel, Troy (Committee member) / Arizona State University (Publisher)
Created2023
Description
A lot of strides have been made in enabling technologies to aid individuals with visual impairment live an independent life. The advent of smart devices and participatory web has especially facilitated the possibility of new interactions to aide everyday tasks. Current systems however tend to be complex and require multiple cumbersome devices which invariably come with steep learning curves. Building new cyber-human systems with simple integrated interfaces while keeping in mind the specific requirements of the target users would help alleviate their mundane yet significant daily needs. Navigation is one such significant need that forms an integral part of everyday life and is one of the areas where individuals with visual impairment face the most discomfort. There is little technology out there to help travelers with navigating new routes. A number of research prototypes have been proposed but none of them are available to the general population. This may be due to the need for special equipment that needs expertise before deployment, or trained professionals needing to calibrate devices or because of the fact that the systems are just not scalable. Another area that needs assistance is the field of education. Lot of the classroom material and textbook material is not readily available in alternate formats for use. Another such area that requires attention is information delivery in the age of web 2.0. Popular websites like Facebook, Amazon, etc are designed with sighted people as target audience. While the mobile editions with their pared down versions make it easier to navigate with screen readers, the truth remains that there is still a long way to go in making such websites truly accessible.
ContributorsPaladugu, Devi Archana (Author) / Li, Baoxin (Thesis advisor) / Hedgpeth, Terri (Committee member) / Atkinson, Robert (Committee member) / Walker, Erin (Committee member) / Arizona State University (Publisher)
Created2016