Theses and Dissertations
This collection includes both ASU Theses and Dissertations, submitted by graduate students, and the Barrett, Honors College theses submitted by undergraduate students.
Displaying 1 - 4 of 4
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- All Subjects: Startups
- Creators: Department of Supply Chain Management
Description
Arizona Microcredit Initiative (AMI) is a student-run nonprofit organization that empowers passionate men and women to start their own companies. Through this project, AMI will continue to fulfill its mission by establishing organizational processes that staff members can reference while making strategic decisions in the future. This project provides detailed information regarding AMI's Founding and History, along with current operations. This information being available to AMI members will allow the team to continue to empower themselves, AMI clients, and the organization as a whole to grow and make a larger impact in the Greater Phoenix community.
ContributorsDodell, Daniel (Co-author) / Schnell, Jennifer (Co-author) / Benesh, Jordan (Co-author) / Levendowski, Glenda (Thesis director) / Geiger, Karen (Committee member) / Department of Supply Chain Management (Contributor) / Department of Finance (Contributor) / School of Accountancy (Contributor) / WPC Graduate Programs (Contributor) / Hugh Downs School of Human Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2014-05
DescriptionThe following contains the reasons why one would want to start and own their own business, a brief analysis of the author's experience with his own business, and an eight step guide that will lead an individual through the preliminary work that is necessary when starting a small business.
ContributorsGriffen, Jack Henry (Author) / Peck, Sidnee (Thesis director) / Vanasek, James (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Supply Chain Management (Contributor) / School of Historical, Philosophical and Religious Studies (Contributor)
Created2014-05
Description
This paper takes a look at developing a technological start up revolving around the world of health and fitness. The entire process is documented, starting from the ideation phase, and continuing on to product testing and market research. The research done focuses on identifying a target market for a 24/7 fitness service that connects clients with personal trainers. It is a good study on the steps needed in creating a business, and serves as a learning tool for how to bring a product to market.
ContributorsHeck, Kyle (Co-author) / Mitchell, Jake (Co-author) / Korczynski, Brian (Co-author) / Peck, Sidnee (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / Department of Economics (Contributor) / Department of Management (Contributor) / Department of Psychology (Contributor) / Department of Supply Chain Management (Contributor) / School of Accountancy (Contributor) / W. P. Carey School of Business (Contributor)
Created2014-05
Description
The idea of taking an idea or a plan and turning it into a business is an attractive concept to many, including soon-to-graduate college students. Many graduating young adults are offered a chance to go the corporate route and become a cog in a machine, specializing in one task and working that job for an entire career. The freedom of being one's own boss, choosing when to work and when to vacation, with the ability to handle all aspects of a business, can be extremely appealing. On the surface, entrepreneurship may seem easy and exciting, but it is much more complicated. While most entrepreneurs would state that their work is exciting, it can also be difficult and full of long hours working alone in high stress environments. Entrepreneurs must know everything about their businesses if they hope to survive. It is difficult for many college students to understand or have access to the complete picture of what it means to be an entrepreneur. In this document, I hope to provide potential entrepreneurs with a sample of what is included in the monstrous task of starting a business from nothing. While every startup has different challenges and problems that must be solved, there are many general principles that apply to every business. Through this report, I plan to convey those principles in a qualitative manner, applying classroom principles learned at the W.P. Carey School of Business to a real life example of a business startup. The startup I have chosen to analyze is an online life insurance broker, founded under the name "Insurmi.com" by Arizona State University student Sonny Patel. I currently work at Insurmi.com as a content writer and will receive data for this report directly from Mr. Patel. Sonny Patel is a recently graduated Arizona State student who started his business during his junior year. Thus, he is a great example of a student entrepreneur, and a look into his daily habits and responsibilities with Insurmi.com will provide a glimpse into what is necessary to build a startup out of college. The format of this thesis is broken into two sections. The first will be research into the current and future state of life insurance, while the second part will be a case study of the foundations and current actions of Insurmi.com. The defense will include a slideshow presentation made up of useful Insurmi.com photography by Sam Jagoda.
ContributorsJagoda, Samuel David (Author) / Trujillo, Rhett (Thesis director) / Kobyleski, Kammie (Committee member) / Department of Supply Chain Management (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2017-12