Theses and Dissertations
This collection includes both ASU Theses and Dissertations, submitted by graduate students, and the Barrett, Honors College theses submitted by undergraduate students.
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- All Subjects: User Privacy
- Creators: Liu, Huan
Description
Users often join an online social networking (OSN) site, like Facebook, to remain social, by either staying connected with friends or expanding social networks. On an OSN site, users generally share variety of personal information which is often expected to be visible to their friends, but sometimes vulnerable to unwarranted access from others. The recent study suggests that many personal attributes, including religious and political affiliations, sexual orientation, relationship status, age, and gender, are predictable using users' personal data from an OSN site. The majority of users want to remain socially active, and protect their personal data at the same time. This tension leads to a user's vulnerability, allowing privacy attacks which can cause physical and emotional distress to a user, sometimes with dire consequences. For example, stalkers can make use of personal information available on an OSN site to their personal gain. This dissertation aims to systematically study a user vulnerability against such privacy attacks.
A user vulnerability can be managed in three steps: (1) identifying, (2) measuring and (3) reducing a user vulnerability. Researchers have long been identifying vulnerabilities arising from user's personal data, including user names, demographic attributes, lists of friends, wall posts and associated interactions, multimedia data such as photos, audios and videos, and tagging of friends. Hence, this research first proposes a way to measure and reduce a user vulnerability to protect such personal data. This dissertation also proposes an algorithm to minimize a user's vulnerability while maximizing their social utility values.
To address these vulnerability concerns, social networking sites like Facebook usually let their users to adjust their profile settings so as to make some of their data invisible. However, users sometimes interact with others using unprotected posts (e.g., posts from a ``Facebook page\footnote{The term ''Facebook page`` refers to the page which are commonly dedicated for businesses, brands and organizations to share their stories and connect with people.}''). Such interactions help users to become more social and are publicly accessible to everyone. Thus, visibilities of these interactions are beyond the control of their profile settings. I explore such unprotected interactions so that users' are well aware of these new vulnerabilities and adopt measures to mitigate them further. In particular, {\em are users' personal attributes predictable using only the unprotected interactions}? To answer this question, I address a novel problem of predictability of users' personal attributes with unprotected interactions. The extreme sparsity patterns in users' unprotected interactions pose a serious challenge. Therefore, I approach to mitigating the data sparsity challenge by designing a novel attribute prediction framework using only the unprotected interactions. Experimental results on Facebook dataset demonstrates that the proposed framework can predict users' personal attributes.
A user vulnerability can be managed in three steps: (1) identifying, (2) measuring and (3) reducing a user vulnerability. Researchers have long been identifying vulnerabilities arising from user's personal data, including user names, demographic attributes, lists of friends, wall posts and associated interactions, multimedia data such as photos, audios and videos, and tagging of friends. Hence, this research first proposes a way to measure and reduce a user vulnerability to protect such personal data. This dissertation also proposes an algorithm to minimize a user's vulnerability while maximizing their social utility values.
To address these vulnerability concerns, social networking sites like Facebook usually let their users to adjust their profile settings so as to make some of their data invisible. However, users sometimes interact with others using unprotected posts (e.g., posts from a ``Facebook page\footnote{The term ''Facebook page`` refers to the page which are commonly dedicated for businesses, brands and organizations to share their stories and connect with people.}''). Such interactions help users to become more social and are publicly accessible to everyone. Thus, visibilities of these interactions are beyond the control of their profile settings. I explore such unprotected interactions so that users' are well aware of these new vulnerabilities and adopt measures to mitigate them further. In particular, {\em are users' personal attributes predictable using only the unprotected interactions}? To answer this question, I address a novel problem of predictability of users' personal attributes with unprotected interactions. The extreme sparsity patterns in users' unprotected interactions pose a serious challenge. Therefore, I approach to mitigating the data sparsity challenge by designing a novel attribute prediction framework using only the unprotected interactions. Experimental results on Facebook dataset demonstrates that the proposed framework can predict users' personal attributes.
ContributorsGundecha, Pritam S (Author) / Liu, Huan (Thesis advisor) / Ahn, Gail-Joon (Committee member) / Ye, Jieping (Committee member) / Barbier, Geoffrey (Committee member) / Arizona State University (Publisher)
Created2015
Description
The explosive Web growth in the last decade has drastically changed the way billions of people all around the globe conduct numerous activities including creating, sharing, and consuming information. The massive amount of user-generated information encourages companies and service providers to collect users' information and use it in order to better their own goals and then further provide personalized services to users as well. However, the users' information contains their private and sensitive information and can lead to breach of users' privacy. Anonymizing users' information before publishing and using such data is vital in securing their privacy. Due to the many forms of user information (e.g., structural, interactions, etc), different techniques are required for anonymization of users' data. In this thesis, first we discuss different anonymization techniques for various types of user-generated data, i.e., network graphs, web browsing history, and user-item interactions. Our experimental results show the effectiveness of such techniques for data anonymization. Then, we briefly touch on securely and privately sharing information through blockchains.
ContributorsNou, Alex Sheavin (Author) / Liu, Huan (Thesis director) / Beigi, Ghazaleh (Committee member) / Computer Science and Engineering Program (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2019-05