Theses and Dissertations
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ContributorsWeintraub, Lauren (Author) / Keever, Tabitha (Co-author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor)
Created2022-05
ContributorsWeintraub, Lauren (Author) / Keever, Tabitha (Co-author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor)
Created2022-05
Description
Our thesis focuses on sports medicine and specific rehabilitation techniques, specifically Cupping, Scraping/Graston, and Normatec. It highlights the aspects of marketing and bioscience/health for these various sports medicine rehabilitation techniques. We highlighted how these are marketed, such as what they are advertised to do, while researching the health benefits and results of the techniques, and if these techniques produced the best recovery effects, and are effective, for athletes.
ContributorsWeintraub, Lauren (Author) / Keever, Tabitha (Co-author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / Department of Marketing (Contributor)
Created2022-05