This collection includes both ASU Theses and Dissertations, submitted by graduate students, and the Barrett, Honors College theses submitted by undergraduate students. 

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Description
The purpose of this thesis was to design a market entrance strategy for Company X to enter the microcontroller (MCU) market within the Internet of Things (IoT). The five IoT segments are automotive; medical; retail; industrial; and military, aerospace, and government. To reach a final decision, we will research the

The purpose of this thesis was to design a market entrance strategy for Company X to enter the microcontroller (MCU) market within the Internet of Things (IoT). The five IoT segments are automotive; medical; retail; industrial; and military, aerospace, and government. To reach a final decision, we will research the markets, analyze make versus buy scenarios, and deliver a financial analysis on the chosen strategy. Based on the potential financial benefits and compatibility with Company X's current business model, we recommend that Company X enter the automotive segment through mergers & acquisitions (M&A). After analyzing the supply chain structure of the automotive IoT, we advise Company X to acquire Freescale Semiconductor for $46.98 per share.
ContributorsBradley, Rachel (Co-author) / Fankhauser, Elisa (Co-author) / McCoach, Robert (Co-author) / Zheng, Weilin (Co-author) / Simonson, Mark (Thesis director) / Hertzel, Mike (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / Department of Supply Chain Management (Contributor) / School of Accountancy (Contributor) / School of International Letters and Cultures (Contributor) / WPC Graduate Programs (Contributor)
Created2015-05
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Description
The purpose of this research project is to develop a recommendation for Company X on the strategies it should use to enter a new market. This was done through the compilation and interpretation of data from the company and the construction of a financial model capable of analyzing our different

The purpose of this research project is to develop a recommendation for Company X on the strategies it should use to enter a new market. This was done through the compilation and interpretation of data from the company and the construction of a financial model capable of analyzing our different proposed strategies. Company X is a leading producer of silicon chips which seeks to remain one of the leading forces in new technologies. Currently Company X wants to assess the value and risks associated with introducing a new packaging technology (FO-WLP) into their products either by developing the technology in-house or outsourcing production. The first portion of the research consisted mostly of gathering the necessary business acumen to be able to to fully understand our research findings. Market research was conducted to discover what competitors exist and what inputs should be included for the model with help from employees at Company X. The research then proceeded with the identification of three possible strategies and construction of financial models to analyze these options. Using the results from our analysis we were able to develop our recommendation for Company X and lay out the next steps which the Company needs to take before investing in the new technology.
ContributorsRubenzer, Jack (Co-author) / Galaviz, Roberto (Co-author) / Mariani, Stephanie (Co-author) / Mecinas, Freddy (Co-author) / Simonson, Mark (Thesis director) / Hertzel, Mike (Committee member) / Department of Finance (Contributor) / Department of Economics (Contributor) / Department of Supply Chain Management (Contributor) / T. Denny Sanford School of Social and Family Dynamics (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
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Description
There is a growing demand for discrete graphics processing units (dGPU) in the internet of things. Our subject company, Company X, has decided to develop a dGPU to be used in client computing (desktops, laptops, etc). This project will address whether or not company X should invest time and money

There is a growing demand for discrete graphics processing units (dGPU) in the internet of things. Our subject company, Company X, has decided to develop a dGPU to be used in client computing (desktops, laptops, etc). This project will address whether or not company X should invest time and money into adopting their existing client focused dGPU for applications in IoT such as digital signage, gaming, or medical imaging. If this investment is to be made, we will also make specific recommendations about how Company X should enter the IoT space. The project will be completed in 3 stages. The first stage will consist of an analysis of the competitive landscape and research on dGPUs and how they differ from integrated GPUs. Stage two will focus primarily on the IoT space and how the competitors are using dGPUs in the IoT along with an analysis of three potential use cases for Company X’s dGPU. Finally, we will build a comprehensive financial model based on our research of one specific IoT segment where Company X could potentially enter. Based on these stages, we will then offer a conclusion and recommendation on whether Company X should invest in this project.
ContributorsNickel, Jack Peter (Co-author) / Bergauer, Kevin (Co-author) / Morey, Jake (Co-author) / Nickel, Jack (Co-author) / Sethia, Priyanka (Co-author) / Smith, Jesse (Co-author) / Simonson, Mark (Thesis director) / Kreutner, Caleb (Committee member) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05