Theses and Dissertations

Battered is a socially responsible bakery focused on providing prevention awareness, education, and donations to sexual violence awareness and aid. The bakery model will provide education resources within each order on the problem and current availability of aid and donations for local and national charities that assist in sexual violence aid and awareness. In order to assist in prevention and aid, Battered will create a safe environment and non-confrontational outlet for a taboo conversation; offering sweet treats in conjunction with aid and education of sexual violence awareness. Additionally, the company will donate 10% of all profits to local and national organizations that help victims of sexual violence.

Through Entrepreneurship at ASU, I became passionate about venture creation and the behind the scenes work that comes with creating a startup company. This allowed me to create my own venture in the realm of travel called "OverLay", where I learned that entrepreneurship is much more than coming up with a solution and solving it. I went into the community and had informational interviews with founders of startups and successful entrepreneurs to collect qualitative analysis of what must be done to have a successful venture. Through this analysis, I continued working on my own personal venture and was able to reassess some of the initial problems that I was having. I learned the importance of being customer oriented and of creating a successful team. I am continuing to progress my venture "OverLay" and am working on an official prototype to be released. With unyielding determination and a relentless pursuit of excellence, I am excited to bring my vision to life and make a meaningful impact in the travel industry.

Baking is a popular past-time among Generation Z, and ‘bakeries’ are an equally popular intention. Baked by Barrett is a charity-oriented bake-sale platform for Generation Z members who are passionate about baking, and would like to sell their goods within the Tempe, Arizona college ecosystem. Baked by Barrett facilitates the collection, review and sale of home baked goods through various means on a weekly cadence. This will include, while not limited to, hosting tabling and social events throughout the academic year. This user-led platform will share the proceeds towards bakers, local charities of choice as well as maintaining a percentage internally to ensure efficient operations. Because businesses for profit are a conflict of interest for ASU, the organization will work to promote students and charity along with the learning for business and entrepreneurial ventures. Instead of generating profits, Baked by Barrett will focus on sustaining itself while the rest of the revenue will go to charity. This will help the organization avoid conflicts of interest with asu allowing it to use campus space to sell. Marketing will, initially, be based on word-of-mouth, with supporting tools including a dynamic website, flyers and partnerships around local newsletters. Rotations of charities and menu items will be used to add incentives for students and passersby to buy from Baked by Barrett. In order to promote the organization, there will be a website, flyers and even contact information through the Barrett digest to market the platform in the weekly newsletter.