Theses and dissertations

This collection includes both ASU Theses and Dissertations, submitted by graduate students, and the Barrett, Honors College theses submitted by undergraduate students. 

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Original Extended Play: The Production and Marketing Plan

Description
Independent artists are thriving in the modern music industry, creating and branding their own music, and developing rich concentrations of fans. Indie artists are progressively securing positions within mainstream music while also upholding individuality. With technology advancements, to include self-recording technology, wearable devices, and mobile operating systems, independent artists are…

Independent artists are thriving in the modern music industry, creating and branding their own music, and developing rich concentrations of fans. Indie artists are progressively securing positions within mainstream music while also upholding individuality. With technology advancements, to include self-recording technology, wearable devices, and mobile operating systems, independent artists are able to extend their reach to a variety of audiences. Social media platforms' progression has further catalyzed artists' capability of growth, as they have the capacity to personalize marketing content, develop loyal fan-bases, and engage directly with potential consumers. Artists are increasingly fabricating their own unique spaces in an industry that was formerly controlled by conventions. This thesis involves the production of a three-song extended play, and ascertains how to effectively capitalize on the wide array of modern marketing platforms.
ContributorsBerk, Ruth C (Author) / Ostrom, Lonnie (Thesis director) / Schlacter, John (Committee member) / Barrett, The Honors College (Contributor) / School of Mathematical and Statistical Sciences (Contributor) / Department of Supply Chain Management (Contributor)
Created2015-05
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Process of Apparel Manufacturing for Start-Ups and Small Businesses

Description
The purpose of this creative project was to investigate the process a start-up or small business must complete to have a sell-able apparel product manufactured. The initial goal of the project was to experience the manufacturing process from start to finish and complete a full production run from a professional…

The purpose of this creative project was to investigate the process a start-up or small business must complete to have a sell-able apparel product manufactured. The initial goal of the project was to experience the manufacturing process from start to finish and complete a full production run from a professional manufacturer. The conclusion found was that start-ups and small businesses will have to begin production within the United States.
ContributorsBour, Melissa (Author) / Sewell, Dennita (Thesis director) / Rogers, Dale (Committee member) / Ellis, Naomi (Committee member) / Dean, Herberger Institute for Design and the Arts (Contributor) / Department of Supply Chain Management (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
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Supply Chain Value of Sustainable and Local Fashion Production

Description
This report addresses the value that companies can create along their supply chains by producing sustainably and locally, and proposes a business plan for a sleepwear and loungewear brand based on these findings. The purpose is to investigate whether or not there are opportunities for firms to make or save…

This report addresses the value that companies can create along their supply chains by producing sustainably and locally, and proposes a business plan for a sleepwear and loungewear brand based on these findings. The purpose is to investigate whether or not there are opportunities for firms to make or save money by acting sustainably or producing locally, outside of the public relations value that could come from such efforts. By using research derived from scholarly articles and insight from experts, a background on the industry’s general trends and beliefs regarding sustainable and local production are addressed. Based on this research, it can be concluded that producing sustainably and locally is feasible and can provide supply chain related benefits for brands in certain situations. With this conclusion, a business plan was generated which aligned with the research presented in the analysis. It is important to acknowledge that there are certain actions related to sustainability and local production which could generally be beneficial for all apparel brands, but many suggestions are only applicable to smaller companies that sell at a higher price point.
ContributorsSierka, Macey (Author) / Keane, Katy (Thesis director) / Blackmer, Cindie (Committee member) / Barrett, The Honors College (Contributor) / Department of Supply Chain Management (Contributor) / School of Art (Contributor)
Created2022-05