Theses and Dissertations
Filtering by
- All Subjects: diversity
- Creators: Department of Information Systems
- Creators: Walter Cronkite School of Journalism & Mass Comm
Students from the Founder’s Lab at ASU created Equalitree, a company whose main focus is bringing together fans, student-athletes, coaches, and executive staff. In developing the company, the founders looked at various data points from the NCAA about what is already being done to increase diversity and inclusion. After finding staggering statistics about the state of diversity, the founders began to create ‘Equalitree’. A consulting agency tackling diversity and inclusion. The goal is to increase diversity and inclusion within sports organizations through a series of educational events, social campaigns, and dialogues. In researching the effectiveness of this business model, the founders hosted a week of events. The first event was a dialogue, in which attendees were presented with statistics of diversity within college sports, what is being done on college campuses to bridge gaps and open dialogues, and even held a discussion. For the second event, the founders hosted Keynote Speaker, former NFL player L.J. Shelton, to speak on his experiences within college sports and the NFL. Overall, Equalitree received highly rated reviews and feedback from attendees about the events and the effectiveness.
The creative element of this thesis brings the research to life, with audio and video interviews that describe the challenges and accomplishments of the 11 interviewees currently working in the industry. This thesis reviews recent and older literature to find common trends, explore the issues previously addressed, and uses the interviews to provide a current picture of the situation in television newsrooms.
Keywords: Diversity, Television News, Black Women, Journalists, Leadership, Producers, Broadcasters