Theses and Dissertations
This collection includes both ASU Theses and Dissertations, submitted by graduate students, and the Barrett, Honors College theses submitted by undergraduate students.
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- All Subjects: Soccer
Description
The purpose of this project was to create a brand identity for an expansion Major League Soccer team in Arizona. We identified and analyzed the numerous components that combine to create a sports brand, as well as a brand's impact on a soccer club's location and community. We determined that visual identity is the dominant aspect of a sports brand that is designed, and we limited our work accordingly. We defined the visual brand identity as being made up of the color palette, team name, logo, typography, and uniforms of a prospective soccer club. In order to create a strong brand, we chose to develop four unique visual identities and gain feedback from an expert panel of trusted colleagues to select a preferred brand. Using panel responses allowed us to identify the brand that most excited and captivated existing Arizona sports fans, thus ensuring the selected brand would be successful when implemented. The creation of each brand identity was constrained by four assumptions. These limitations were inspired by research of the current Arizona sports landscape and Major League Soccer branding, and ensured that our four proposed visual identities successfully assimilated into Arizona and MLS. After presenting our brand proposals to our expert panel, we learned that the AZFC brand proposal had the most popular assets, yet the Arizona SC brand proposal was the most popular overall. From this we discovered that providing a connection between brand and location is critical in order to capture attention. We also learned that this connection must be applied across a unified brand identity, rather than being expressed through individual assets.
ContributorsCambron, Reece (Co-author) / Hyland, Chelsea (Co-author) / Mokwa, Michael (Thesis director) / Eaton, John (Committee member) / Department of Marketing (Contributor) / Herberger Institute for Design and the Arts (Contributor) / J. Denny Sanford School of Social and Family Dynamics (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
Our thesis brought forth the question, how would the implementation of a salary cap into the English Premier League influence the entertainment level of the league as well as the financial aspects of the league. The English Premier League currently has no salary cap which allows teams with billionaire owners to heavily spend on star players and training facilities. This makes it extremely difficult for small market teams to be able to compete for silverware when put up against these high spending clubs. There is also a huge financial issue with a lot of clubs in the EPL because many of them are heavily in debt and rely constantly on loans from financial groups to support their high cash outflow. We hypothesized that this implementation of the cap would help teams become more financially stable as well as creating more parity in the league. To test these assumptions we issued a survey which asked various questions regarding what people preferred when watching a sporting league. We then ran a simulation on the video game FIFA 19 with our own created salary cap which we developed to see if the implementation of the cap would create more parity in the league. To test the validity of the simulation on the video game, we ran simulations on last years FIFA 18 and compared it with the actual standings of the league season from that year. According to our simulation, the EPL would be a much more competitive league with more exciting games and more chance for the smaller market teams to compete for the lucrative positions in the league table. We also compared the financial successes of the NBA versus the EPL to see if the cap has been beneficiary to the NBA since its’ adoption in the early 80’s. We concluded that the implementation of the salary cap would make the league more exciting as well as having the ability to make the clubs more financially stable.
ContributorsMcwatt, Aaron (Co-author) / Soldan, Dario (Co-author) / Goegan, Brian (Thesis director) / Eaton, John (Committee member) / Dean, W.P. Carey School of Business (Contributor) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Liga MX soccer is on the rise with 18 clubs that are part of the league. The league has had
some hardships with acquiring sponsorship. Two big sponsors for the league are
BBVA Bancomer and Voit. The focus of this marketing plan is to look at current trends and
factors that are associated with the league. Recommendations are given for the league to
acquire sponsors to help the league continue to grow and succeed.
ContributorsMims, Ambreiah (Author) / Lee, Christopher (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Psychology (Contributor) / Department of Marketing (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2022-05
Description
Liga MX soccer is on the rise with 18 clubs that are part of the league. The league has had some hardships with acquiring sponsorship. Two big sponsors for the league are BBVA Bancomer and Voit. The focus of this marketing plan is to look at current trends and factors that are associated with the league. Recommendations are given for the league to acquire sponsors to help the league continue to grow and succeed.
ContributorsMims, Ambreiah (Author) / Lee, Christopher (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Psychology (Contributor)
Created2022-05
Description
Liga MX soccer is on the rise with 18 clubs that are part of the league. The league has had some hardships with acquiring sponsorship. Two big sponsors for the league are BBVA Bancomer and Voit. The focus of this marketing plan is to look at current trends and factors that are associated with the league. Recommendations are given for the league to acquire sponsors to help the league continue to grow and succeed.
ContributorsMims, Ambreiah (Author) / Lee, Christopher (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Psychology (Contributor)
Created2022-05