Theses and Dissertations
This collection includes both ASU Theses and Dissertations, submitted by graduate students, and the Barrett, Honors College theses submitted by undergraduate students.
Displaying 1 - 6 of 6
Filtering by
- All Subjects: AI
- Creators: Department of Supply Chain Management
Description
In our society, technology has found itself as the root cause of a certain level of modernization. It wasn’t long ago when people heavily depended on bank tellers to complete cash transactions at a bank. Now however, much of the bank teller’s job has been automated in the form of ATM’s and electronic kiosks at drive through lanes. Automation is the current trend, and more departments are going to experience it. To those wondering which area or department may be hit next by a wave of technological automation, the answer is quite simple: CRM.
In its raw form, CRM, which stands for Customer Relationship Management, is a “system for managing your relationships with customers” (Hubspot). Essentially, it is a software intended to help companies maintain strong relationships with their customers, customers being a critical part of the process. A good CRM system should benefit both the business and the customer. However, this is easier said than done, making the million dollar question the following: how can CRM systems be improved to truly benefit both the business and the customer? This paper will demonstrate that the answer is quite simple: automation. Through secondary research, as well as interviews conducted with various business professionals, I will demonstrate that automation and integration can make the process much more efficient and can erase a lot of errors in the process. Automation is the future of business, and this fact is not any less true in the CRM field.
ContributorsWarrier, Akshay (Author) / Riker, Elise (Thesis director) / Lee, Sanghak (Committee member) / Barrett, The Honors College (Contributor) / Department of Supply Chain Management (Contributor) / Department of Finance (Contributor) / Department of Marketing (Contributor)
Created2023-05
ContributorsWarrier, Akshay (Author) / Riker, Elise (Thesis director) / Lee, Sanghak (Committee member) / Barrett, The Honors College (Contributor) / Department of Supply Chain Management (Contributor) / Department of Finance (Contributor) / Department of Marketing (Contributor)
Created2023-05
ContributorsWarrier, Akshay (Author) / Riker, Elise (Thesis director) / Lee, Sanghak (Committee member) / Barrett, The Honors College (Contributor) / Department of Supply Chain Management (Contributor) / Department of Finance (Contributor) / Department of Marketing (Contributor)
Created2023-05
Description
This research investigates the attitude of students towards chatbots and their potential usage in finding career resources. Survey data from two sources were analyzed using descriptive statistics and correlation analysis. The first survey found that students had a neutral attitude towards chatbots, but chatbot understanding was a key factor in increasing their usage. The survey data suggested that chatbots could provide quick and convenient access to information and personalized recommendations, but their effectiveness for career resource searches may be limited. The second survey found that students who were more satisfied with the quality of resources from the career office were more likely to use chatbots. However, students who felt more prepared to explore their career options were less likely to use chatbots. These results suggest that the W. P. Carey Career Office could benefit from offering more and better resources to prepare students for exploring their career options and could explore the use of chatbots to enhance the quality of their resources and increase student satisfaction. Further research is needed to confirm these suggestions and explore other possible factors that may affect the use of chatbots and the satisfaction with career office resources.
ContributorsHuang, Hai (Author) / Kappes, Janelle (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / Department of Supply Chain Management (Contributor)
Created2023-05
Description
This research investigates the attitude of students towards chatbots and their potential usage in finding career resources. Survey data from two sources were analyzed using descriptive statistics and correlation analysis. The first survey found that students had a neutral attitude towards chatbots, but chatbot understanding was a key factor in increasing their usage. The survey data suggested that chatbots could provide quick and convenient access to information and personalized recommendations, but their effectiveness for career resource searches may be limited. The second survey found that students who were more satisfied with the quality of resources from the career office were more likely to use chatbots. However, students who felt more prepared to explore their career options were less likely to use chatbots. These results suggest that the W. P. Carey Career Office could benefit from offering more and better resources to prepare students for exploring their career options and could explore the use of chatbots to enhance the quality of their resources and increase student satisfaction. Further research is needed to confirm these suggestions and explore other possible factors that may affect the use of chatbots and the satisfaction with career office resources.
ContributorsHuang, Hai (Author) / Kappes, Janelle (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / Department of Supply Chain Management (Contributor)
Created2023-05
Description
This research investigates the attitude of students towards chatbots and their potential usage in finding career resources. Survey data from two sources were analyzed using descriptive statistics and correlation analysis. The first survey found that students had a neutral attitude towards chatbots, but chatbot understanding was a key factor in increasing their usage. The survey data suggested that chatbots could provide quick and convenient access to information and personalized recommendations, but their effectiveness for career resource searches may be limited. The second survey found that students who were more satisfied with the quality of resources from the career office were more likely to use chatbots. However, students who felt more prepared to explore their career options were less likely to use chatbots. These results suggest that the W. P. Carey Career Office could benefit from offering more and better resources to prepare students for exploring their career options and could explore the use of chatbots to enhance the quality of their resources and increase student satisfaction. Further research is needed to confirm these suggestions and explore other possible factors that may affect the use of chatbots and the satisfaction with career office resources.
ContributorsHuang, Hai (Author) / Kappes, Janelle (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / Department of Supply Chain Management (Contributor)
Created2023-05