Theses and Dissertations
This collection includes both ASU Theses and Dissertations, submitted by graduate students, and the Barrett, Honors College theses submitted by undergraduate students.
Displaying 1 - 4 of 4
Filtering by
- All Subjects: Innovation
- All Subjects: Tradition
- Creators: Walter Cronkite School of Journalism & Mass Comm
Description
The purpose of this project was to interview eleven Hubert H. Humphrey Fellows at the Walter Cronkite School at Arizona State University through a podcast series titled “The Global Journalist Roundtable”. During a two month period, I interviewed the eleven Fellows and through a keyword analysis of the transcripts of each interview, I determined several themes which according to the Fellows were important aspects of global media. Those themes were education, innovation, social media as a disrupter to news verifiability, polarization, censorship, the importance of truthful news, and leadership. The reason for interviewing the Humphrey Fellows specifically was due to my sheer curiosity, respect, and admiration for them as professionals in the global media industry.
ContributorsEverett, William (Author) / Silcock, William (Thesis director) / Barrett, Marianne (Committee member) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
Less than a full year ago, Cronkite News at ASU’s Walter Cronkite School launched ‘Cronkite News to Go’ (CN2GO). An innovative new way to deliver news content to those in Arizona, and across the country. This Barrett, Creative Project, focuses on the Best Practices for how to build a CN2GO Flash Briefing from start to finish. The booklet inclusion incorporates a number of step-by-step checklists for creating audio content, with the hope that it's something any Cronkite News reporter would be able to pick-up and learn from. This booklet also addresses the importance of CN2GO. It describes how these audio briefings are a great example of innovation, as well as a fantastic learning tool for future audio reporters.
This project also discusses possible solutions for how to maintain CN2GO long into the future. As old students graduate, and new ones join the team, this project will need to be sustained. The presentation portion of this Creative Project describes a number of potential improvements that could possibly be made to CN2GO, in order to better the entire process. These improvements are suggestions compiled from the personal experiences of student journalists tasked with creating CN2GO’s weekly. The presentation also includes a section devoted to how Cronkite News’ Flash Briefings can be continued over breaks in the school year. Spring breaks, Winter breaks, holidays, for example. These suggestions were made drawing from experimentation that was done with the CN2GO format in collaboration with this project.
The central purpose for this project was to take an existing idea and see how it can be prolonged and sustained far into the future. It can be used as an evolving learning tool for many iterations of Cronkite News reporters and producers to come.
This project also discusses possible solutions for how to maintain CN2GO long into the future. As old students graduate, and new ones join the team, this project will need to be sustained. The presentation portion of this Creative Project describes a number of potential improvements that could possibly be made to CN2GO, in order to better the entire process. These improvements are suggestions compiled from the personal experiences of student journalists tasked with creating CN2GO’s weekly. The presentation also includes a section devoted to how Cronkite News’ Flash Briefings can be continued over breaks in the school year. Spring breaks, Winter breaks, holidays, for example. These suggestions were made drawing from experimentation that was done with the CN2GO format in collaboration with this project.
The central purpose for this project was to take an existing idea and see how it can be prolonged and sustained far into the future. It can be used as an evolving learning tool for many iterations of Cronkite News reporters and producers to come.
ContributorsHrkal, Jonathan Jonah (Author) / Babits, Sadie (Thesis director) / Alam, Adnan (Committee member) / School of Politics and Global Studies (Contributor) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
Devils on Taylor is a creative project that explores the role social media plays in
establishing traditions in the current digital landscape. Contemporary marketing
practices adhere to formulaic social media campaigns that we wanted to experiment
within establishing the tailgate event, Devils on Taylor, as a tradition on the Arizona
State University Downtown Phoenix campus. Drawing inspiration from established
traditions on the main, Tempe campus at Arizona State University, we focused on how
social media could grow our event to a comparable caliber of long-standing events such
as Devils on Mill & Devils on College. There were three major components in creating
this project: 1) creating an event with significance and meaning to the surrounding
community; 2) making the given community aware and excited about participating in the
event on a recurring basis; and 3) cultivating new leadership to continue executing this
tradition and successfully passing it down each semester/year. Effective marketing
campaigns cater to the tendencies of the targeted demographic and are imperative to
modify based on the audience. Understanding the target demographic of 18-24-year
olds fundamentally altered our marketing strategy for Devils on Taylor and resulted in
our heavy concentration on social media. This project compares the effectiveness of
marketing strategies such as Facebook, Instagram, flyers and word of mouth and
develops conclusions based on the turnout to Devils on Taylor events, membership
in Inferno Insiders, which is the organization that hosts these events, and the potential
for these two entities to sustain themselves in the following years. Interestingly, the
symbiotic relationship between Inferno Insiders and Devils on Taylor presented unique
challenges. We note the consequences of creating an organization to create a tradition
and project our confidence in the longevity of Devils on Taylor.
establishing traditions in the current digital landscape. Contemporary marketing
practices adhere to formulaic social media campaigns that we wanted to experiment
within establishing the tailgate event, Devils on Taylor, as a tradition on the Arizona
State University Downtown Phoenix campus. Drawing inspiration from established
traditions on the main, Tempe campus at Arizona State University, we focused on how
social media could grow our event to a comparable caliber of long-standing events such
as Devils on Mill & Devils on College. There were three major components in creating
this project: 1) creating an event with significance and meaning to the surrounding
community; 2) making the given community aware and excited about participating in the
event on a recurring basis; and 3) cultivating new leadership to continue executing this
tradition and successfully passing it down each semester/year. Effective marketing
campaigns cater to the tendencies of the targeted demographic and are imperative to
modify based on the audience. Understanding the target demographic of 18-24-year
olds fundamentally altered our marketing strategy for Devils on Taylor and resulted in
our heavy concentration on social media. This project compares the effectiveness of
marketing strategies such as Facebook, Instagram, flyers and word of mouth and
develops conclusions based on the turnout to Devils on Taylor events, membership
in Inferno Insiders, which is the organization that hosts these events, and the potential
for these two entities to sustain themselves in the following years. Interestingly, the
symbiotic relationship between Inferno Insiders and Devils on Taylor presented unique
challenges. We note the consequences of creating an organization to create a tradition
and project our confidence in the longevity of Devils on Taylor.
ContributorsTarr, Adin (Co-author) / Elder, Jordan (Co-author) / Todd, Lori (Thesis director) / O'Brien, Jennifer (Committee member) / Historical, Philosophical & Religious Studies (Contributor) / School of Politics and Global Studies (Contributor) / Sandra Day O'Connor College of Law (Contributor) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Devils on Taylor is a creative project that explores the role social media plays in
establishing traditions in the current digital landscape. Contemporary marketing
practices adhere to formulaic social media campaigns that we wanted to experiment
within establishing the tailgate event, Devils on Taylor, as a tradition on the Arizona
State University Downtown Phoenix campus. Drawing inspiration from established
traditions on the main, Tempe campus at Arizona State University, we focused on how
social media could grow our event to a comparable caliber of long-standing events such
as Devils on Mill & Devils on College. There were three major components in creating
this project: 1) creating an event with significance and meaning to the surrounding
community; 2) making the given community aware and excited about participating in the
event on a recurring basis; and 3) cultivating new leadership to continue executing this
tradition and successfully passing it down each semester/year. Effective marketing
campaigns cater to the tendencies of the targeted demographic and are imperative to
modify based on the audience. Understanding the target demographic of 18-24-year
olds fundamentally altered our marketing strategy for Devils on Taylor and resulted in
our heavy concentration on social media. This project compares the effectiveness of
marketing strategies such as Facebook, Instagram, flyers and word of mouth and
develops conclusions based on the turnout to Devils on Taylor events, membership
in Inferno Insiders, which is the organization that hosts these events, and the potential
for these two entities to sustain themselves in the following years. Interestingly, the
symbiotic relationship between Inferno Insiders and Devils on Taylor presented unique
challenges. We note the consequences of creating an organization to create a tradition
and project our confidence in the longevity of Devils on Taylor.
establishing traditions in the current digital landscape. Contemporary marketing
practices adhere to formulaic social media campaigns that we wanted to experiment
within establishing the tailgate event, Devils on Taylor, as a tradition on the Arizona
State University Downtown Phoenix campus. Drawing inspiration from established
traditions on the main, Tempe campus at Arizona State University, we focused on how
social media could grow our event to a comparable caliber of long-standing events such
as Devils on Mill & Devils on College. There were three major components in creating
this project: 1) creating an event with significance and meaning to the surrounding
community; 2) making the given community aware and excited about participating in the
event on a recurring basis; and 3) cultivating new leadership to continue executing this
tradition and successfully passing it down each semester/year. Effective marketing
campaigns cater to the tendencies of the targeted demographic and are imperative to
modify based on the audience. Understanding the target demographic of 18-24-year
olds fundamentally altered our marketing strategy for Devils on Taylor and resulted in
our heavy concentration on social media. This project compares the effectiveness of
marketing strategies such as Facebook, Instagram, flyers and word of mouth and
develops conclusions based on the turnout to Devils on Taylor events, membership
in Inferno Insiders, which is the organization that hosts these events, and the potential
for these two entities to sustain themselves in the following years. Interestingly, the
symbiotic relationship between Inferno Insiders and Devils on Taylor presented unique
challenges. We note the consequences of creating an organization to create a tradition
and project our confidence in the longevity of Devils on Taylor.
ContributorsElder, Jordan (Co-author) / Tarr, Adin (Co-author) / Todd, Lori (Thesis director) / O'Brien, Jennifer (Committee member) / Walter Cronkite School of Journalism & Mass Comm (Contributor, Contributor) / School of Public Affairs (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05