Theses and Dissertations
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- All Subjects: happiness
- All Subjects: entertainment industry
- Creators: Department of Management and Entrepreneurship
The motion picture and television industry is more than just lights, camera, and action. This $2 trillion dollar industry would not be able to function without the business behind the camera. Everything from content distribution, media sales, marketing, accounting, and finance goes into the creation and success of a television show and movie. At Arizona State University, there are currently not enough resources for students pursuing the business behind the motion picture and television industry. With in-depth knowledge and research of the industry, we will provide background on the industry as a whole and then a structured business degree that will be integrated within the W. P. Carey school of business.
The motion picture and television industry is more than just lights, camera, and action. This $2 trillion dollar industry would not be able to function without the business behind the camera. Everything from content distribution, media sales, marketing, accounting, and finance goes into the creation and success of a television show and movie. At Arizona State University, there are currently not enough resources for students pursuing the business behind the motion picture and television industry. With in-depth knowledge and research of the industry, we will provide background on the industry as a whole and then a structured business degree that will be integrated within the W. P. Carey school of business.
Individual happiness is not always correlated with societal happiness. Intrinsic happiness usually stems from sources such as authenticity, self-fulfillment, and community involvement. In contrast, extrinsic happiness comes from career success, wealth status, and popularity. The difference in these sources of happiness can create an unrealistic search for happiness in society. Individuals are chasing happiness in ways that are not obtainable or fulfilling for their individual needs. Because of this, there is an excessive amount of materialism and consumerism in society as an attempt to find or replace intrinsic happiness. Thus, I propose that if humans could learn to gather happiness intrinsically, the outcome may be a society that balances maintainable happiness and a more sustainable way of living. This hypothesis is tested by interviewing four individuals about what makes them intrinsically happy versus what they believe society says happiness comes from. Open-ended semi-structured interview questions were created by drawing on happiness literature and personal experience. Participants discussed how a focus on intrinsic happiness could affect society as a whole. The results indicate that humans naturally lean toward human connection and community involvement. Both are values with inherently positive sustainability implications and correspond to a sustainable way of life. The challenge, however, is the societal values placed on extrinsic aspects of happiness and the push away from sustainability.