Theses and dissertations

This collection includes both ASU Theses and Dissertations, submitted by graduate students, and the Barrett, Honors College theses submitted by undergraduate students. 

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Addressing Company X’s Diminishing Leadership in the Global Server Chip Market

Description

Company X once dominated the server chip market, but its share has begun to diminish due to numerous competitors, product delays, and smaller profit margins. This market will only keep growing as advancement and demand for server technologies continues to expand, therefore, regaining market share is of utmost importance for…

Company X once dominated the server chip market, but its share has begun to diminish due to numerous competitors, product delays, and smaller profit margins. This market will only keep growing as advancement and demand for server technologies continues to expand, therefore, regaining market share is of utmost importance for Company X. This project analyzes how Company X can look into regaining server market share through a diversion of funds into emerging markets. The paper highlights the importance of being an early entrant into a relatively untapped, promising regional market by addressing the economics, potential consumers, and competition. Analysis of these factors shows the potential net present value (NPV) that can be achieved by increasing investments in India.
ContributorsNguyen, Andre (Author) / Kam, Manton (Co-author) / Amundson, Tegan (Co-author) / Johnson, Tyler (Co-author) / Simonson, Mark (Thesis director) / Hertzel, Michael (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / Department of Economics (Contributor)
Created2023-05

GPU vs CPU: AI and the Xeon Business

Description
The rapid expansion of artificial intelligence has propelled significant growth in the GPU market. In the evolving data center landscape, Company X faces challenges due to its lag in entering the GPU market, which jeopardizes its competitive advantage against industry players like Nvidia and AMD. To address these issues, our…

The rapid expansion of artificial intelligence has propelled significant growth in the GPU market. In the evolving data center landscape, Company X faces challenges due to its lag in entering the GPU market, which jeopardizes its competitive advantage against industry players like Nvidia and AMD. To address these issues, our thesis aims to analyze market dynamics between CPUs and GPUs-whether they present distinct markets or compete against each other. We seek to guide Company X in maximizing profitability and sustaining its pivotal role in the semiconductor industry amidst the AI revolution. Specifically, we discuss optimizing their GPU offering, Falcon Shores, towards specific markets and doubling down on the production of CPUs.
ContributorsMostaghimi, Dunya (Author) / Kujawa, Brennan (Co-author) / Ulreich-Power, Cameron (Co-author) / Livesay, Thomas (Co-author) / Simonson, Mark (Thesis director) / Hertzel, Mike (Committee member) / Barrett, The Honors College (Contributor) / Department of Economics (Contributor)
Created2024-05