Theses and dissertations

This collection includes both ASU Theses and Dissertations, submitted by graduate students, and the Barrett, Honors College theses submitted by undergraduate students. 

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Marketing Plan for National Football League Expansion Franchise in San Antonio

Description

This thesis is a marketing plan for a theoretical, potential expansion franchise that would be in San Antonio, Texas and be a part of the National Football League (NFL). There were five topics of marketing features which assist in planning an expansion franchise joining a professional sports league I wanted…

This thesis is a marketing plan for a theoretical, potential expansion franchise that would be in San Antonio, Texas and be a part of the National Football League (NFL). There were five topics of marketing features which assist in planning an expansion franchise joining a professional sports league I wanted to cover: competitive analysis, customer analysis, target market identification, external environment, and SWOT analysis. In relation to the five topics, I was able to construct a Qualtrics Survey from a few hundred business students from the W.P. Carey School of Business at Arizona State University. This was necessary to determine demographics and collect data on what a random group would think of the five topics I chose in relation to an expansion team and the effects the expansion team could theoretically have in correspondence with all factors of a professional sports franchise. In conclusion, I was able to determine San Antonio would be able to sustain and have a NFL franchise whenever the time would be right to do so.
ContributorsYudis, Gabriel (Author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Barrett, The Honors College (Contributor) / Hugh Downs School of Human Communication (Contributor) / Department of Marketing (Contributor)
Created2023-05

Thesis Defense Final Draft.pdf

ContributorsYudis, Gabriel (Author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Barrett, The Honors College (Contributor) / Hugh Downs School of Human Communication (Contributor) / Department of Marketing (Contributor)
Created2023-05

Yudis_Spring_2023.pdf

Description
This thesis is a marketing plan for a theoretical, potential expansion franchise that would be in San Antonio, Texas and be a part of the National Football League (NFL). There were five topics of marketing features which assist in planning an expansion franchise joining a professional sports league I…

This thesis is a marketing plan for a theoretical, potential expansion franchise that would be in San Antonio, Texas and be a part of the National Football League (NFL). There were five topics of marketing features which assist in planning an expansion franchise joining a professional sports league I wanted to cover: competitive analysis, customer analysis, target market identification, external environment, and SWOT analysis. In relation to the five topics, I was able to construct a Qualtrics Survey from a few hundred business students from the W.P. Carey School of Business at Arizona State University. This was necessary to determine demographics and collect data on what a random group would think of the five topics I chose in relation to an expansion team and the effects the expansion team could theoretically have in correspondence with all factors of a professional sports franchise. In conclusion, I was able to determine San Antonio would be able to sustain and have a NFL franchise whenever the time would be right to do so.
ContributorsYudis, Gabriel (Author) / Eaton, John (Thesis director) / Mokwa, Michael (Committee member) / Barrett, The Honors College (Contributor) / Hugh Downs School of Human Communication (Contributor) / Department of Marketing (Contributor)
Created2023-05