Theses and Dissertations
This collection includes both ASU Theses and Dissertations, submitted by graduate students, and the Barrett, Honors College theses submitted by undergraduate students.
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DescriptionCompleted through Founders Lab, we started a business that offered international breads that are not often found locally in bakeries or grocery stores. We ran market research to determine interest levels, select the bread offerings, and began marketing toward our target market.
ContributorsNewell, Alexandra (Author) / Kattan, Nadim (Co-author) / Byrne, Jared (Thesis director) / Balven, Rachel (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / Department of Information Systems (Contributor)
Created2024-05
Description
Social Loafers Bakery is an international bread bakery aimed to introduce ASU students and faculty to breads that one would likely not be able to find at their local grocery store or bakery. Tempe does not have a wide array of bread specific bakeries, and as a result, opening an international bread bakery would help differentiate us from our competition. Through the Founders Lab program, we were able to gather data through several tabling events and taste-tests to help curate a lineup of breads that out target audience would be interested in. In this report, we delve into our research, key findings, and the transformative experiences that shaped our venture during the Founders Lab program.
ContributorsKattan, Nadim (Author) / Newell, Alexandra (Co-author) / Byrne, Jared (Thesis director) / Balven, Rachel (Committee member) / Barrett, The Honors College (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2024-05