Barrett, The Honors College Thesis/Creative Project Collection
Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.
Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.
The current automotive industry is at a watershed moment: consumer preferences are shifting in the wake of the COVID-19 pandemic, innovative powertrain technologies have become increasingly viable in new vehicles, and increasingly strict government regulations are forcing many brands to reevaluate their current portfolio and shift their brands focus into this new market of electric vehicles. Within the last 10 years, new start-up brands have taken a strong stance in consumers minds as the go-to for a certain class of vehicle when shopping for an EV, as opposed to what they might similarly shop for in a traditional internal combustion engine (I.C.E). Amongst all of these changing factors, BMW has fallen quite short in updating its brand in preparation for the future. BMW has traditionally stood for executive, sporty, German sedans since the brand introduced the “BMW New Class” of automobiles in 1962. For the last 3 generations of cars, about 10 years, BMW has attempted to shift its brand to a techy, luxury, executive, sedan. Unfortunately, as they enter the electric space, Tesla has a stranglehold on this market segment- and frankly produces the better car for those consumers. While they were one of the first companies to identify the need for electric vehicles, in the i3, their implementation of these ideas was so far away from this core identity of BMW that it has actually hurt their branding moving into this electric future. The goal of this thesis is to investigate these factors, the shift towards electric vehicles, and how BMW fits into this new environment. With this information, a business plan will be created that should point BMW into a direction that continues its heritage as a brand, while appealing to modern consumers and lawmakers.
Countries such as Haiti—where corruption, violence, and extreme poverty hinder economic growth and recovery— require multifaceted, interdisciplinary solutions. The United States, along with much of the western world, has a flawed understanding of foreign aid. Though current humanitarian efforts have effectively improved the lives of millions of Haitians, they fail to address the systemic roots of Haiti’s issues. Likewise, some efforts have been counterproductive or even harmful. If the US wishes to assist Haiti (and similar developing countries for that matter) in its journey to restoring the rule of law, reducing corruption, and empowering its citizens, it must collaborate with Haitian leaders and prioritize socioeconomic policy programs.
The goal of the ACC / CSE thesis project is to create a product that can help simplify and minimize complicated decisions when carrying out financial reporting transactions. Instead of relying on the expertise of external consultants, the product strives to provide users with an educational and practical experience that enables accountants to carry out financial reporting in accordance with IFRS and GAAP standards that are used around the world.
A look at how art, advertising, and film use the myth of the West in order to colonize a Navajo-owned landscape, Monument Valley.
For years, patients with Cystic Fibrosis (CF) were able to only treat the symptoms of the disease, but advancements over the last decade have made it possible to partially correct the genetic mutation which causes the disease. Treatment for this disease has long been complex due to the number of organs affected by the mutation, but these new modulator therapies add another level of complexity due to the large yearly cost of $300,000. While approvals for the drugs are reaching more age groups in many countries, ease of access still varies due to the reimbursement deals or prescription coverage available in each country.