Barrett, The Honors College Thesis/Creative Project Collection
Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.
Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.
Displaying 1 - 10 of 43
Description
Innovation Space is a course designed to challenge senior students to collaborate on an interdisciplinary basis while completing a thought-provoking project. Each project is designed to allow students to address real-world issues. My team, Leverage, has created a product suite for power wheelchair users. Our product suite equips a wheelchair with a backup camera, an expanding lap desk, and a headrest with integrated Bluetooth speakers and microphone. These products are designed to increase the productive potential of the disabled, particularly quadriplegics injured around the C4 vertebra level. During the course of the program, my team will create physical prototypes of our product and I will create a full business plan. The individual written portion of my thesis will consist of discussion of a branding framework developed by creative director Patrick Hanlon. In addition, I will suggest methodology for effectively branding our company.
ContributorsGaynor, Max Daniel (Author) / Peck, Sidnee (Thesis director) / Desch, Timothy (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Department of Management (Contributor)
Created2014-05
Description
Challenging project-based learning, this 3-part thesis analyzes the current environment of business and university relationships, examines an experimental course at W.P. Carey and proposes a unique, execution-based teaching strategy. The outcome is a sustainable and mutually beneficial relationship between business and universities that allows each to operate at its maximum potential while bridging the gap for students between classroom theory and its application in the real world of business.
ContributorsMccaleb, Emily Anne (Author) / Peck, Sidnee (Thesis director) / Hillman, Amy (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor)
Created2015-05
Description
I have created a business plan for the idea of the development of an iOS mobile application called MoveGroove. MoveGroove plans to be a simple, yet engaging application that is designed to maintain a runner's desired pace through music modulation. MoveGroove will allow an individual to set his or her appropriate desired running or jogging pace, and will adjust (speed up or slow down) the music to match their desired pace. It will not be focused on direct competition, but rather, progress. MoveGroove is catered to all ages and types of individuals, whether the individual is a marathon runner or a power-walker through the neighborhood. This iOS application will allow individuals to remain focused, entertained, and engaged. This business plan will allow the reader to understand the foundation of the different types of operating systems resulting in the reasons for creating the application, MoveGroove; how to use the application to provide the mode effective results; and how MoveGroove will contribute to the mobile market. Additionally, within the business plan are categories that allow an individual to determine and compare its growth and marketability against other competitors in the market system. Ultimately, within the current mobile application market, there are over one million applications \u2014 the number of applications is continuing to increase each year. Applications are becoming a large part of the mobile phone. This particular application, MoveGroove, will provide a new way in the mobile market that will increase the productivity of individuals while producing a unique blend of recreational and goal-setting values as they exercise.
ContributorsTon, Victoria Marie (Co-author) / Goyette, Steven (Co-author) / Peck, Sidnee (Thesis director) / Faucon, Christophe (Committee member) / School of Life Sciences (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
As part of the InnovationSpace program, interdisciplinary teams of five undergraduate students from the areas of business, engineering, graphic design, industrial design, and sustainability are responsible for creating a product idea that addresses a societal need. My team, Flo, was tasked with finding a product/service solution that will increase collaboration or creativity in a workplace environment. After deciding as a group how to define collaboration—working with others to achieve a common goal—and creativity—getting to an end goal in a different way than is expected—we spent the fall 2014 semester researching pain points and areas of interest for potential customers and users. We learned that one of the barriers to productivity for our target users in startups and mature corporations is that they often lack the right mix of private and collaborative spaces. From this insight, we created a product system called Trenz.
There are benefits and drawbacks to both collaboration and individual work. Trenz sits at the intersection of both work styles, thus aiming to negate the downsides of both and harness their benefits based on real-time user needs. Holistically, the corporate workplace furniture industry is stagnant, despite several trends that pave the way for future innovation. Even though studies are consistently released on the benefits of natural light, flexibility, and activity in the workplace, the furniture industry has not yet responded with a solution that successfully solves all three while keeping the user in mind. As such, Trenz is a product-service system with the potential to create a new segment in the market because of its user-centric design, the support of individual/group work dynamics, and its feature set that can accommodate a diverse group of users.
There are benefits and drawbacks to both collaboration and individual work. Trenz sits at the intersection of both work styles, thus aiming to negate the downsides of both and harness their benefits based on real-time user needs. Holistically, the corporate workplace furniture industry is stagnant, despite several trends that pave the way for future innovation. Even though studies are consistently released on the benefits of natural light, flexibility, and activity in the workplace, the furniture industry has not yet responded with a solution that successfully solves all three while keeping the user in mind. As such, Trenz is a product-service system with the potential to create a new segment in the market because of its user-centric design, the support of individual/group work dynamics, and its feature set that can accommodate a diverse group of users.
ContributorsDicicco, Ryan Paul (Author) / Peck, Sidnee (Thesis director) / Smith, Jacqueline (Committee member) / Barrett, The Honors College (Contributor) / Department of Supply Chain Management (Contributor) / Department of Finance (Contributor)
Created2015-05
Description
Increasing collaboration among employees is a top priority for many organizations today. How can we help companies and employees collaborate better? Through Innovation Space, our team Kioro has an opportunity to design and develop alternative solutions that will help achieve the idea. This paper discusses the fields of the five disciplines including from Graphic Design, Industrial Design, Engineering, Sustainability, and Business. The scope and content is aimed at focusing on each role, his/her basic responsibility and some of the highlights of his/her work over the whole semester. The very interactive and engaging environment at Innovation Space has driven me to think about teamwork, interpersonal relationship, and self-evaluation. By observations of my team members, this paper covers a reflection with a list of solutions to improve my life. Innovation Space not only teaches me about new product development, but also has a significant impact behind and lead me to think about life.
ContributorsTao, Wing Yi (Author) / Peck, Sidnee (Thesis director) / Boradkar, Prasad (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor)
Created2015-05
Description
Luxury is a sector of all global industry that has been proven sustainable, having flourished during global economic successes and withstood hardships across numerous decades. Consumers are drawn to luxury, both the physical and perceived value that luxury products offer. Luxury champagne tastes better, luxury vehicles are higher performing and luxury fashion reflects the highest quality designs. The belief in superior product is what keeps luxury relevant. However, it is the brand identity created on behalf of the firm behind a luxury brand that remains the vital component to develop and maintain its top-tier status. Luxury fashion firms are synonymous with their brand, the persona and user experience created driving all facets of creative and business execution. While product name and perceived value are contributors to global success, the evolution and maintenance of such status relies upon the consistency of brand identity. To begin, I will identify a criterion that differentiates luxury fashion (mega-brands) from mass-market and commercial fashion, as well as outline the components that comprise a luxury brand identity. After a clear understanding of the meaning of luxury is established, I will layout the process of how a brand identity is consistently communicated through the business cycle, from the initial creation and design process to the end point of the final sale stage. To further enrich the learning established, I will apply the developed concepts in a dissection of the top five luxury fashion firms, Chanel, Dior, Louis Vuitton, Prada and Gucci. Analyzing each mega-brand, I will evaluate how the company's brand identity has evolved over the course of the firm's heritage and analyze the current brand creative direction (brand identity, ethics and aesthetics). Understanding the brand's persona and image, I will highlight the physical representation through brand codes and symbols to support the firm's positioning as a thriving luxury empire. Lastly, I will interpret the company's latest advertising campaign, deconstructing the application of brand identity as well as the contribution the campaign provides to supporting firm success. Ultimately, after gaining sufficient understanding of what a successful luxury firm is comprised of, I will identify the shortcomings identified within the last firm evaluated, Gucci. I will examine the branding failures of the current state of Gucci, analyzing what contributed to its fall from top luxury brand status. Additionally, I will provide details regarding what measures are currently being taken to regain its superior status as well as provide my own recommendation to the firm. In summation, through the process of understanding successful luxury branding practices, I hope to have enriched not only my understanding of brand identity but have gained the ability to develop my own point of view, to suggest a branding path and measures to be taken to steer Gucci back on a track.
ContributorsGil, Alexandria Southwick (Author) / Peck, Sidnee (Thesis director) / Ostrom, Amy (Committee member) / Barrett, The Honors College (Contributor) / Department of Management (Contributor) / Department of Marketing (Contributor)
Created2015-05
Description
The following creative project was a two part study regarding the wedding and event planning industry. Part one consisted of planning and executing an event followed by an analysis of the event in terms of strengths, weaknesses, and customer feedback. Part two consisted of evaluating a potential wedding planning company by the standards of the Business Model Canvas Method. The overall goal of this project was to determine if I would be pursuing a career as an independent wedding and event consultant or exploring other career options based on the research conducted and which option would be best aligned with my desires and career aspirations.
ContributorsHawbaker, Christina Elizabeth (Author) / Peck, Sidnee (Thesis director) / LePine, Marcie (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Department of Management (Contributor)
Created2013-12
Description
The goal is to develop a long term collaborative partnership that benefits the four main stakeholders: Arizona State University, The City of Phoenix, Westward Ho residents, and Westward Ho ownership. Arizona State University gains unique access to a research and learning environment for faculty and students of a variety of health disciplines. The City of Phoenix receives stability and safety to the neighborhood and protects the city's investment in the Westward Ho. The residents gain needed services through participation in ASU programs and initiatives. They acquire new life skills that contribute to their independence, thereby reducing the demand for costly emergency services and adding to their quality of life. The owners gain a more stable resident population and ASU's investment allows them to continue to upgrade the property, benefitting the city, the residents, and ASU.
ContributorsKwan, Jason (Author) / Peck, Sidnee (Thesis director) / Reyes del Valle, Jorge (Committee member) / Shafer, Michael (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor)
Created2013-05
Description
This thesis is a proposal for the optimal use of the eastern retail portion of the Westward Ho building, located in downtown Phoenix, adjacent to ASU's downtown campus. This plan attempts to take into account the interests of the following stakeholders: the building's management, Arizona State University (ASU), ASU students, building residents, and the downtown Phoenix community. Arizona State University and the Westward Ho's current management, the Property Management Group, have entered a partnership with intent of revitalizing select spaces of the Westward Ho. This proposal focuses on the retail space in the southeast portion of the building, and the open space in the southwest area.
ContributorsGardea, Anita Renee (Author) / Peck, Sidnee (Thesis director) / Simmon, Virginia (Committee member) / McGarry, Dennis (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Supply Chain Management (Contributor)
Created2013-05
Description
I currently run a used off-road shop that buys, sells, trades, and repairs off-road vehicles such as dirtbikes, ATVs, and UTVs. Given the success of our current location in Mesa, Arizona, I have decided to explore the possibility of expaning the business. There are a plethora of ways I could expand the business, but I chose to research opening a new location in California. After looking at many different criteria for franchising a business, I narrowed my criteria down to the six most important factors: Number of riding locations, number of repair shops, pricing, cost of real estate, taxes, and cost of labor. After thorough research, I have concluded that opening another location in California would not be a viable option. My next area of research will be regarding opening a location in Colorado, Texas, or even another location here in Arizona.
ContributorsJarvis, Nick bruce (Author) / Peck, Sidnee (Thesis director) / Faris, Kay (Committee member) / Sebold, Brent (Committee member) / Barrett, The Honors College (Contributor) / Department of Management (Contributor)
Created2013-12