Barrett, The Honors College Thesis/Creative Project Collection
Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.
Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.
Displaying 1 - 10 of 58
Description
The inception of the human-powered water pump began during my trip to Maasailand in Kenya over the Summer of 2017. Being one of the few Broadening the Reach of Engineering through Community Engagement (BRECE) Scholars at Arizona State University, I was given the opportunity to join Prescott College (PC) on their annual trip to the Maasai Education, Research, and Conservation (MERC) Institute in rural Kenya. The ASU BRECE scholars that choose to travel were asked to collaborate with the local Maasai community to help develop functional and sustainable engineering solutions to problems identified alongside community members using rudimentary technology and tools that were available in this resource-constrained setting. This initiative evolved into multiple projects from the installation of GravityLights (a local invention that powers LEDs with falling sandbags), the construction/installation of smokeless stoves, and development of a much-needed solution to move water from the rainwater collection tanks around camp to other locations. This last project listed was prototyped once in camp, and this report details subsequent iterations of this human-powered pump.
ContributorsMiller, Miles Edward (Author) / Henderson, Mark (Thesis director) / Abbas, James (Committee member) / Engineering Programs (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
I Am Not A Millennial is an honors thesis project that combines research with a creative application to determine the best practices for companies and advertising agencies. The thesis consists of three main sections: an overview of what a millennial is, bursting the millennial hype bubble, and discussion of whether new targeting techniques, new ideas for content, or new ways of advertising are necessary to engage the Millennial consumer. The thesis will first look at the Millennial Generation to answer the question of "Who are they?" with the emphasis on removing the negative stereotypes from the Millennial generation. This section will be supported by the following section which will discuss the lack of statistical information that truly separates the Millennial generation from its predecessors. Finally, by presenting information on my experiences leading a student-run advertising non profit, case studies, and working within an account management department of an advertising agency, this thesis will present conclusions that advertising agencies and businesses need to develop targeting and content practices that focus in on consumers' interests and tell the story of "why" in order to connect with Millennials.
ContributorsCondo, Ashley Roelle (Author) / Ostrom, Amy (Thesis director) / Giles, Bret (Committee member) / Department of Management (Contributor) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Aventure is the newest contemporary luxury men and women’s apparel and accessories boutique in Arizona. The boutique will be located in Downtown Scottsdale, specifically in McKellips Plaza conveniently located near Scottsdale Fashion Square. Aventure is the first of its kind in the Phoenix Metropolitan Area, providing Millennial fashion fanatics with a destination that fills the empty void in the city’s growing fashion scene. At Aventure, we bridge the gap between pop culture, streetwear, and high-fashion. Through our mantra ‘Redefining the Luxury Retail Experience,’ we aim is to promote expression of one’s self to the fullest extent through style.
‘Aventure,’ which means “experience” or “adventure” in French, defines this upscale boutique and its essence of inclusion. This store does not aim to be your traditional retailer; instead, Aventure aims to build a community within and around the store for individuals with similar styles and passion for fashion. At the moment, the city of Scottsdale (and the Metro Phoenix area as a whole) does not have its own identity in the fashion world. There is no reason why Metro Phoenix cannot, with time, become more recognized in the global fashion community. With an array of exclusive luxury merchandise and an urban atmosphere, Aventure aims to pioneer the Valley’s establishment on the national high-end fashion scene.
The boutique is a result of the vision of its founder Ahmed Imam. Ahmed is a graduating Honors student at Arizona State Univeristy’s W.P. Carey School of Business, pursuing concurrent degrees in Finance and Business Entrepreneurship. Having been passionate about fashion for as long as he can remember, Ahmed will leverage his connections to the industry and excellent understanding of the Metro Phoenix market to turn Aventure into a hallmark of the community. Through his professional experience and educational background, Ahmed also brings the necessary knowledge and skills to the table to effectively run a startup.
The retail industry is experiencing steady growth, with the luxury goods sector expected to perform very well in the coming years. Using market-based sales forecasting, Aventure is estimated to break even by the third year of operations. Sales are expected to grow 20 percent after Year 1, and grow 5 percent thereafter. Net operating income of $83,643 is estimated in Year 1, growing to $141,351 by the end of Year 3. Overall, total startup expenses are estimated to be $206,574, made up of investments from owners and a term loan from Bank of America. The owner investment will be used to cover capital equipment, location, and administrative expenses. These include furniture, equipment, machinery, rent, utility, legal and accounting fees, prepaid insurance, and other expenses. The majority of the term loan will be used to finance opening inventory and advertising expenses, with the rest going towards cash on the balance sheet to ensure liquidity.
‘Aventure,’ which means “experience” or “adventure” in French, defines this upscale boutique and its essence of inclusion. This store does not aim to be your traditional retailer; instead, Aventure aims to build a community within and around the store for individuals with similar styles and passion for fashion. At the moment, the city of Scottsdale (and the Metro Phoenix area as a whole) does not have its own identity in the fashion world. There is no reason why Metro Phoenix cannot, with time, become more recognized in the global fashion community. With an array of exclusive luxury merchandise and an urban atmosphere, Aventure aims to pioneer the Valley’s establishment on the national high-end fashion scene.
The boutique is a result of the vision of its founder Ahmed Imam. Ahmed is a graduating Honors student at Arizona State Univeristy’s W.P. Carey School of Business, pursuing concurrent degrees in Finance and Business Entrepreneurship. Having been passionate about fashion for as long as he can remember, Ahmed will leverage his connections to the industry and excellent understanding of the Metro Phoenix market to turn Aventure into a hallmark of the community. Through his professional experience and educational background, Ahmed also brings the necessary knowledge and skills to the table to effectively run a startup.
The retail industry is experiencing steady growth, with the luxury goods sector expected to perform very well in the coming years. Using market-based sales forecasting, Aventure is estimated to break even by the third year of operations. Sales are expected to grow 20 percent after Year 1, and grow 5 percent thereafter. Net operating income of $83,643 is estimated in Year 1, growing to $141,351 by the end of Year 3. Overall, total startup expenses are estimated to be $206,574, made up of investments from owners and a term loan from Bank of America. The owner investment will be used to cover capital equipment, location, and administrative expenses. These include furniture, equipment, machinery, rent, utility, legal and accounting fees, prepaid insurance, and other expenses. The majority of the term loan will be used to finance opening inventory and advertising expenses, with the rest going towards cash on the balance sheet to ensure liquidity.
ContributorsImam, Ahmed Mohamed (Author) / Ostrom, Amy (Thesis director) / Schlacter, John (Committee member) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
Billions of people around the world deal with the struggles of poverty every day. Consequently, a number of others have committed themselves to help alleviate poverty. Many various methods are used, and a current consensus on the best method to alleviate poverty is lacking. Generally the methods used or researched exist somewhere on the spectrum between top-down and bottom-up approaches to fighting poverty. This paper analyzes a specific method proposed by C.K. Prahalad known as the Bottom of the Pyramid solution. The premise of the method is that large multinational corporations should utilize the large conglomerate of money that exists amongst poor people \u2014 created due to the sheer number of poor people \u2014 for business ventures. Concurrently, the poor people can benefit from the company's entrance. This method has received acclaim theoretically, but still needs empirical evidence to prove its practicality. This paper compares this approach with other approaches, considers international development data trends, and analyzes case studies of actual attempts that provide insight into the approach's potential for success. The market of poor people at the bottom of the pyramid is extremely segmented which makes it very difficult for large companies to financially prosper. It is even harder to establish mutual benefit between the large corporation and the poor. It has been found that although aspects of the bottom of the pyramid method hold merit, higher potential for alleviating poverty exists when small companies venture into this space rather than large multinational corporations. Small companies can conform to a single community and niche economy to prosper \u2014 a flexibility that large companies lack. Moving forward, analyzing the actual attempts provides the best and only empirical insights; hence, it will be important to consider more approaches into developing economies as they materialize.
ContributorsSanchez, Derek Javier (Author) / Henderson, Mark (Thesis director) / Shunk, Dan (Committee member) / Industrial, Systems (Contributor) / Economics Program in CLAS (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
In recent history, the world has been inspired to respond to the challenges faced by communities with ‘help’. This help has been administered with moderate success through community engagement strategies traditionally centered on social services provided through non-profit agencies. Social entrepreneurship has emerged in response to the lack of progress made in solving local and global issues with new innovations that have the potential to change the status quo and eliminate the problems for future generations. In social entrepreneurship, concerned individuals saw an opportunity to truly change the world. Higher education leaders have embraced social entrepreneurship, positioning university students as a driving force behind ideating creative and innovative solutions that can be implemented in communities to overcome a vast array of challenges from poverty to environmental sustainability. Despite the efforts of university staff and faculty, many student changemakers struggle to successfully implement their ideas and measure their impact. Factors such as how well the student understands the issue and community in addition to the extent to which the student is experienced in ideation, creative-problem solving, and implementation of projects contribute to the success or failure of a student social effort. Inspired by their experiences serving as director of Changemaker Central, the authors sought to understand the process of preparing students to be agents of change in the community. Having observed the variance in success among aspiring changemakers at Arizona State University (ASU), the researchers studied how to best support students in preparation for a high-impact career. The research analyzed students’ experiences in two of ASU’s social change programs, Changemaker Challenge (CC) and University Service-Learning (USL) and found a need for more cohesion between two programs and their represented methodologies in addition to a need for in-depth analysis on the student journey.
ContributorsMicevic, Vid (Co-author) / Fitzgerald, Kaitlyn (Co-author) / Henderson, Mark (Thesis director) / Smith, Jacqueline (Committee member) / Civil, Environmental and Sustainable Engineering Programs (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This project investigates how experiences colleges create for admitted students impact students' excitement for, satisfaction with, and likelihood to attend the college, analyzed by different subgroups, and how non-yielded students compare their college selection to W. P. Carey on various metrics. This study found that top admit students were less likely to attend, less satisfied, and less excited with the services offered than their counterparts and recommendations were made to improve the gap.
ContributorsGullo, Kelley (Co-author) / Dwosh, Bennett (Co-author) / Ostrom, Amy (Thesis director) / Olsen, Douglas (Committee member) / Desch, Timothy (Committee member) / Barrett, The Honors College (Contributor) / Department of Economics (Contributor) / Department of Marketing (Contributor) / School of Human Evolution and Social Change (Contributor) / Department of Management (Contributor) / W. P. Carey School of Business (Contributor)
Created2015-05
Description
"Seventy five percent of the world's poor live in rural areas of developing countries, where most people's livelihoods rely directly on agriculture." (USAid, 2014) Reduced levels of crop production and the accompanying problems of malnourishment exist all over the world. In rural Peru, for example, 11 percent of the population is malnourished. (Global Healthfacts.org, 2012) Since the success in agriculture relies importantly on the fertility of the soil, it is imperative that any efforts at reversing this trend be primarily directed at improving the existing soils. This, in turn, will increase crop yields, and if done properly, will also conserve natural resources and maximize profits for farmers. In order to improve the lives of those at the bottom of the pyramid through agriculture, certain tools and knowledge must be provided in order to empower such persons to help themselves. An ancient method of soil improvement, known as Terra Preta do Indio (Indian dark earth), was discovered by Anthropologists in the 1800's. These dark, carbon-rich, soils are notable for their high fertility, high amounts of plant available nutrients, and their high moisture retention rates. The key to their long-lasting fertility and durability is the presence of high levels of biochar, a highly stable organic carbon \u2014 produced when organic matter (crop residues, food waste, manure, etc.) is burned at low temperatures in the absence of oxygen. Research has shown that when charcoal (biochar) and fertilizers are combined, it can yield as much as 880 percent more than when fertilizers are used by themselves. (Steiner, University of Bayreuth, 2004)
ContributorsStefanik, Kathleen Ann (Author) / Henderson, Mark (Thesis director) / Johnson, Nathan (Committee member) / Barrett, The Honors College (Contributor) / Human Systems Engineering (Contributor)
Created2014-12
Description
I. Executive Summary Projectors are used in more and more live and corporate events and theatrical productions. In these environments, they are subject to a myriad of conditions. These can include extreme temperatures, atmospheric effects and contaminates, shipping and rough handling, and power issues. The goal is to find ways to extend the reliable and economical lifespan of these machines increasing companies ROI and decreasing environmental damage from more frequent production, repair and disposal. The first area studied was the effect removing the covers has on the projector performance. This is important knowledge for both the research protocols followed in this research and in normal use during maintenance and repair. Testing demonstrated that the removal of covers on small consumer projectors has a profound impact on internal temperatures and can even cause overheating due to the covers being used as air ducting. The main focus of this project was finding effective pre-filters for use around haze, fog and other airborne contaminates. This was successful with two material being demonstrated to be cost effective, filter far superior to factory filters alone, and produce acceptable impacts on projector cooling in several models and types of projector. These filters cost typically less than $1 per filter and reduce the ingress of contaminates by 60-80%. Additionally the effects of improper shutdown versus the manufacturers specified shutdown process were tested. It was determined that the projectors where power was unplugged or turned off had components exceed both operating temperatures and temperatures during the normal shutdown. This shows that following the correct shutdown process keeps components cooler leading to a longer component life and therefore longer projector life and decreased repairs.
ContributorsBooth, Kelsey (Author) / Henderson, Mark (Thesis director) / Pinholster, Jacob (Committee member) / Gaddy, Davin (Committee member) / Barrett, The Honors College (Contributor)
Created2014-05
Description
Project Overview This marketing analysis and plan is developed in conjunction with the InnovationSpace program offered through Arizona State University. My InnovationSpace team has worked the Fall 2013 and Spring 2014 semesters to develop an innovative product, but little attention has been spent on detailing the marketing of such a product. As such, the following report is supplemental to the InnovationSpace project and intended to provide a more detailed analysis of marketing research conducted for the project and to create a marketing plan for the newly designed product.
ContributorsBeebe, Weston (Author) / Ostrom, Amy (Thesis director) / Lastovicka, John (Committee member) / Barrett, The Honors College (Contributor)
Created2014-05
Description
Combining the research of case studies with a creative application, this thesis consists of four main sections: an overview of data surrounding current application marketing efforts on mobile devices, an analysis of three brands that have successfully used applications marketing to engage their audiences and sell their products, the creation and explanation of a proposed application marketing strategy, and a practical use of the previously found conclusions to a mobile application marketing strategy for Nutella USA. The outcome is to determine how companies use mobile applications to successfully engage consumers and lead to product purchases.
ContributorsBooker, Rebecca Allison (Author) / Ostrom, Amy (Thesis director) / Giles, Bret (Committee member) / Sabbatini, Cristina (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Department of Marketing (Contributor)
Created2015-05