Barrett, The Honors College Thesis/Creative Project Collection
Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.
Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.
There are many successful cases of spokespeople enhancing a brand’s popularity and growing their sales, but what would happen to the brand if their spokesperson engaged in controversial behavior? The basis of this thesis, and my research, revolves around this research objective: to better understand if, and how, spokespeople affect a brand and its consumers. I conducted primary research in the form of a survey to test consumer’s attitudes and behaviors towards brands and spokespeople; additionally, I conducted secondary research to understand how spokespeople can impact a brand’s stock and sales performance. I expect spokespeople with high levels of association with the brands they represent to have a strong affect on a brand’s performance and perception.
The results of my research defy my expectations. Spokespeople that have a weaker association level with their brands had a strong affect on a brand and its consumers, and vice-versa with strong association levels. In the primary research, spokespeople with weak association levels with Nike and Papa John’s had a significant impact on how participants viewed and engaged with the brands. In addition, secondary research indicates there are significant affects on a brand’s performance as a result of the spokespeople, despite the weak association levels.
After conducting research, I concluded that to have effective spokespeople that can positively impact a brand and its consumers, they must possess two characteristics: trustworthiness and authenticity. The successful cases of spokespeople from my primary and secondary research possessed these characteristics. Consumers need to be able to trust the messages that come from spokespeople, and they need to be able to understand that the relationship between the them and the brand is authentic and makes sense. Therefore, if the spokespeople brands hire are trustworthy and authentic to the brand, then they will positively impact the performance and perception of the brand.
This research covers the landscape of influencer marketing and combines it with the knowledge of 11 content creators and one social media specialist, ultimately producing an actionable handbook. Participants were asked questions that were intended to discover key strategies, level of difficulty, and overall insight into the content creator world. Best practices and key findings are identified in the research paper, and outlined into four parts in the handbook. The handbook serves as a compilation framework derived from my primary and secondary sources designed to provide anyone interested in becoming a content creator or social media influencer on steps they may take given what their predecessors have done to successfully launch their careers in the space.
The scope of this project is a combination of material science engineering and mechanical engineering. Overall, the main goal of this project is to develop a lightweight concrete that maintains its original strength profile. Initial research has shown that a plastic-concrete composite could create a more lightweight concrete than that made using the typical gravel aggregate for concrete, while still maintaining the physical strength that concrete is known for. This will be accomplished by varying the amount of plastic in the aggregate. If successful, this project would allow concrete to be used in applications it would typically not be suitable for.<br/>After testing the strength of the concrete specimens with varying fills of plastic aggregate it was determined that the control group experienced an average peak stress of 2089 psi, the 16.67% plastic group experienced an average peak stress of 2649 psi, the 33.3% plastic group experienced an average peak stress of 1852 psi, and the 50% plastic group experienced an average stress of 924.5 psi. The average time to reach the peak stress was found to be 12 minutes and 24 seconds in the control group, 15 minutes and 34 seconds in the 16.7% plastic group, 9 minutes and 45 seconds in the 33.3% plastic group, and 10 minutes and 58 seconds in the 50% plastic group. Taking the average of the normalized weights of the cylindrical samples it was determined that the control group weighed 14.773 oz/in, the 16.7% plastic group weighed 15 oz/in, the 33.3% plastic group weighed 14.573 oz/in, and the 50% plastic group weighed 12.959 oz/in. Based on these results it can be concluded that a small addition of plastic aggregate can be beneficial in creating a lighter, stronger concrete. The results show that a 16.7% fill ratio of plastic to rock aggregate can increase the failure time and the peak strength of a composite concrete. Overall, the experiment was successful in analyzing the effects of recycled plastic aggregate in composite concrete. <br/>Some possible future studies related to this subject material are adding aluminum to the concrete, having better molds, looking for the right consistency in each mixture, mixing for each mold individually, and performing other tests on the samples.
The scope of this project is a combination of material science engineering and<br/>mechanical engineering. Overall, the main goal of this project is to develop a lightweight<br/>concrete that maintains its original strength profile. Initial research has shown that a<br/>plastic-concrete composite could create a more lightweight concrete than that made using the<br/>typical gravel aggregate for concrete, while still maintaining the physical strength that concrete is<br/>known for. This will be accomplished by varying the amount of plastic in the aggregate. If<br/>successful, this project would allow concrete to be used in applications it would typically not be<br/>suitable for.<br/>After testing the strength of the concrete specimens with varying fills of plastic aggregate<br/>it was determined that the control group experienced an average peak stress of 2089 psi, the<br/>16.67% plastic group experienced an average peak stress of 2649 psi, the 33.3% plastic group<br/>experienced an average peak stress of 1852 psi, and the 50% plastic group experienced an<br/>average stress of 924.5 psi. The average time to reach the peak stress was found to be 12 minutes<br/>and 24 seconds in the control group, 15 minutes and 34 seconds in the 16.7% plastic group, 9<br/>minutes and 45 seconds in the 33.3% plastic group, and 10 minutes and 58 seconds in the 50%<br/>plastic group. Taking the average of the normalized weights of the cylindrical samples it was<br/>determined that the control group weighed 14.773 oz/in, the 16.7% plastic group weighed 15<br/>oz/in, the 33.3% plastic group weighed 14.573 oz/in, and the 50% plastic group weighed 12.959<br/>oz/in. Based on these results it can be concluded that a small addition of plastic aggregate can be<br/>beneficial in creating a lighter, stronger concrete. The results show that a 16.7% fill ratio of<br/>plastic to rock aggregate can increase the failure time and the peak strength of a composite<br/>concrete. Overall, the experiment was successful in analyzing the effects of recycled plastic<br/>aggregate in composite concrete.<br/>Some possible future studies related to this subject material are adding aluminum to the<br/>concrete, having better molds, looking for the right consistency in each mixture, mixing for each<br/>mold individually, and performing other tests on the samples.
The goal of this experiment was to examine the energy absorption properties of origami-inspired honeycomb and standard honeycomb structures. These structures were 3D printed with two different materials: thermoplastic polyurethane (TPU) and acrylonitrile butadiene styrene (ABS). Quasi-static compression testing was performed on these structures for both types and materials at various wall thicknesses. The energy absorption and other material properties were analyzed for each structure. Overall, the results indicate that origami-inspired structures perform best at energy absorption at a higher wall thickness with a rigid material. The results also indicated that standard honeycomb structures perform better with lower wall thickness, and also perform better with a rigid, rather than a flexible material. Additionally, it was observed that a flexible material, like TPU, better demonstrates the folding and recovery properties of origami-inspired structures. The results of this experiment have applications wherever honeycomb structures are used, mostly on aircraft and spacecraft. In vehicles with structures of a sufficiently high wall thickness with a rigid material, origami-inspired honeycomb structures could be used instead of current honeycomb structures in order to better protect the passengers or payload through improved energy absorption.
