Barrett, The Honors College Thesis/Creative Project Collection
Barrett, The Honors College at Arizona State University proudly showcases the work of undergraduate honors students by sharing this collection exclusively with the ASU community.
Barrett accepts high performing, academically engaged undergraduate students and works with them in collaboration with all of the other academic units at Arizona State University. All Barrett students complete a thesis or creative project which is an opportunity to explore an intellectual interest and produce an original piece of scholarly research. The thesis or creative project is supervised and defended in front of a faculty committee. Students are able to engage with professors who are nationally recognized in their fields and committed to working with honors students. Completing a Barrett thesis or creative project is an opportunity for undergraduate honors students to contribute to the ASU academic community in a meaningful way.
There are many successful cases of spokespeople enhancing a brand’s popularity and growing their sales, but what would happen to the brand if their spokesperson engaged in controversial behavior? The basis of this thesis, and my research, revolves around this research objective: to better understand if, and how, spokespeople affect a brand and its consumers. I conducted primary research in the form of a survey to test consumer’s attitudes and behaviors towards brands and spokespeople; additionally, I conducted secondary research to understand how spokespeople can impact a brand’s stock and sales performance. I expect spokespeople with high levels of association with the brands they represent to have a strong affect on a brand’s performance and perception.
The results of my research defy my expectations. Spokespeople that have a weaker association level with their brands had a strong affect on a brand and its consumers, and vice-versa with strong association levels. In the primary research, spokespeople with weak association levels with Nike and Papa John’s had a significant impact on how participants viewed and engaged with the brands. In addition, secondary research indicates there are significant affects on a brand’s performance as a result of the spokespeople, despite the weak association levels.
After conducting research, I concluded that to have effective spokespeople that can positively impact a brand and its consumers, they must possess two characteristics: trustworthiness and authenticity. The successful cases of spokespeople from my primary and secondary research possessed these characteristics. Consumers need to be able to trust the messages that come from spokespeople, and they need to be able to understand that the relationship between the them and the brand is authentic and makes sense. Therefore, if the spokespeople brands hire are trustworthy and authentic to the brand, then they will positively impact the performance and perception of the brand.
This research covers the landscape of influencer marketing and combines it with the knowledge of 11 content creators and one social media specialist, ultimately producing an actionable handbook. Participants were asked questions that were intended to discover key strategies, level of difficulty, and overall insight into the content creator world. Best practices and key findings are identified in the research paper, and outlined into four parts in the handbook. The handbook serves as a compilation framework derived from my primary and secondary sources designed to provide anyone interested in becoming a content creator or social media influencer on steps they may take given what their predecessors have done to successfully launch their careers in the space.
An autobiography on my 6 years at ASU as a design student, honors student, interdisciplinary worker, and a team player. Also, the InnovationSpace experience of working in a transdisciplinary team.
The Sonoran Desert in the Southwest region of the United States and the Northwest corner of Mexico is defined by low precipitation rates that are episodal, oscillating between years of higher yields than average and then below average levels. Water is essential for life and in the region, the lack of water proves an obstacle for people that must be faced to live and thrive there. Yet, millions of people live in this desert region and more people are moving currently. As current water resources are straining not only under increasing population but also with higher frequency and lengths of droughts in the region, water is becoming an important topic for future plans in the Sonoran Desert. However, a vast array of plants and animals have lived under these conditions by adapting to the low precipitation rates. By looking at the common flora and fauna of the region, humans may learn how to better live in the Sonoran Desert through biomimicry, the imitation of life. The natural design and processes of life in the Sonoran Desert can be studied to find ways to conserve, store and collect water for human consumption ensuring longevity within the region and beyond as water insecurity increases globally.
Build. Learn. Repeat. The three core actions of Tanagons, a learning kit designed for the K-6 classroom in teaching kids about the "other Rs" of sustainability: repair, repurpose, and reimagine. By examining societal trends related to these new approaches to waste management, along with considerations of current K-6 curriculum guidelines and how to optimize learning while following them, Tanagons creates a more comprehensive and engaging learning experience of this complex topic in hopes of preparing children to be more conscious individuals in the mission for sustainability.